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59 | Endpoint Protector | User Manual 7. Content Aware Protection This module allows the administrator to setup and enforce strong content filtering policies for selected users, computers, groups or departments and take control over the risks posed by accidental or intentional file transfers of sensitive company data, such as: Personally Identifiable Information (PII): social security numbers (SSN), driving license numbers, E-MAIL addresses, passport numbers, phone numbers, addresses, dates, etc. Financial and credit card information: credit card numbers for Visa, MasterCard, American Express, JCB, Discover Card, Dinners Club, bank account numbers etc. Confidential files: sales and marketing reports, technical documents, accounting documents, customer databases etc. To prevent sensitive data leakage, Endpoint Protector closely monitors all activity at endpoints and other exit ways: Transfers on portable storage and other media devices (USB Drives, external hard-disks, CDs, DVDs, SD cards etc.), either directly or through encryption software (e.g. EasyLock) Transfers on local networks Transfers via Internet (E-MAIL clients, file sharing application, Web Browsers, Instant Messaging, Social Media) Transfers to the cloud (iCloud, Google Drive, Dropbox, Microsoft SkyDrive) Transfers through Copy & Paste / Cut & Paste Print screens