Download Bundle Kit Guidelines - The Canon Brand

Canon Bundle Kit Packaging Guidelines
Version 1
5.09
Our DVC Packaging
Examples
Packaging Formats
The clear and simple Packaging Architecture can
be effectively applied across different formats.
The 1/3 and 2/3 segmentation between branding
and imagery creates a unified structure.
The elements within the branding panel are
flexible enough to be moved either horizontally
or vertically (depending on format).
Imagery panel: The kit
photography is visually
centred within the light
circle and the overall panel.
60% of actual size
Branding panel: The kit
title is positioned to the
top of the panel.
Flexibility: The elements
can alter position to
allow for different
formats and area sizes.