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Table of contents I INTRODUCTION 4 1 Scope 4 2 Importance of corporate style 4 II GENERAL LINGUISTIC CONSIDERATIONS 6 1 Technical writing A) Syntax and semantics Positive versus negative constructions Active versus passive constructions Logical sentence structure Transitive and intransitive verbs Tenses and modes Optional plural Possessive adjectives Use of prepositions Common errors to avoid B) Consistency C) Personifications 6 7 7 7 7 9 9 10 10 11 11 12 12 2 Orthographical and typographical conventions A) Abbreviations Rules and typical abbreviations Symbols and units of measurement Acronyms B) Punctuation and orthographical marks Commas Hyphens and dashes Quotation marks Periods Colons Slashes C) Use of upper and lower case D) Numerals Currencies Dates Decimal and thousand separator Time format Paper sizes (millimeter conversions) Paper sizes (names) F) Bulleted lists and tables 13 13 13 14 15 16 16 16 17 17 17 17 17 18 18 18 18 18 18 19 19 3 Terminology A) Terminology lists B) Common terms Translation of key names Translation of common UI terms False friends Common mistakes 20 20 21 21 22 23 24 III TRANSLATION GUIDELINES 1 Software translation SDL Translation Guide, European Spanish 25 25 2