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Theme 2 Session 1 The Impacts of the Enhancing Value of Traditional Architecture on Regional Development communities nation-wide especially those in the Central Region. Conservation Process of Traditional Architecture To carry out the Thailand Cultural Environment Project (TCEP) 2003 – 2004, the project operators organized various activities including monthly meetings with representatives from the Amphawa Municipality, the related government agencies and the locals to identify problems, possibilities and needs of solving the problems. In addition, we have jointly mapped out the development vision of Amphawa Municipality as follows: Amphawa is a municipality of history, culture, arts and eco-tourism which retains its unique water-based community and its cultural heritage based on King Bhumibol Adulyadej’s Sufficiency Economy Development concept.’ The TCEP comprises such subprojects as awareness raising project, survey of cultural heritage project and demonstration project for architectural conservation whose principle of 50% matching funds between the DANIDA and the building owners is applied. Most of the 350 buildings lining the Amphawa Canal are wooden row-houses, vernacular houses, traditional Thai houses and concrete row-houses, 17 of which were received 50% financially support for restoration by the TCEP during 2003-2004. In 2008, the project was granted the UNESCO Asia-Pacific Heritage Awards. The committee praised that: “The restoration of the traditional Amphawa Canal Community has successfully achieved public-private cooperation in the safeguarding of heritage structures in Thailand. With co-funding from the local government and Denmark, the project has benefited from the active support of the local residents and homeowners and the guidance of Chulalongkorn University. The project has conserved numerous historic buildings of local significance and retained the traditional canal-side urban morphology, which is under threat around the country. The project demonstrates a recognition of the cultural significance of Amphawa and an appreciation of both the architectural and living heritage of the historic canal community” From 2008 to 2010, more than 80 buildings were renovated by their owners and have been used as shops selling souvenirs and food and beverages as well as home-stays. According to the 2010 survey, out of 39 buildings in the Amphawa Municipality area which are used as accommodation for tourists, 27 are home-stays and 12 are resorts and most of them are in fruit orchards (Wilawan Phamornsuwan, 2010). Before 2003, there was only one place for tourists to stay in this province. The religious institutes such as Amphawanjetiyaram Temple, Phrayayat Temple and Phumarin Kudithong Temple are renovated and King Rama II Memorial Park is also restored to serve tourism purposes. Since visitors would like to stay overnight here after watching fireflies at night, the house owners have adapted their houses to home-stays, accounting for 70% of the accommodation for visitors available in Amphawa. Furthermore, the local administrations and the residents help promote this kind of accommodation. Heritage and Tourism Development The management of the tourism in Amphawa stems from the TCEP meetings. The residents agreed that the Amphawa Floating Market should be revived since it used to be the biggest market of the Mae Klong River and the Amphawa community abounds with fruit trees such as pomelo, lychee and coconut and also aquatic and marine animals such as Mae Klong mackerel. It can be concluded that this community is equipped with raw and fresh materials to be sold at lower prices. Moreover, the residents are good at cooking. Thus, it is ideal to hold a floating market selling food and fruit during weekends and holidays. The residents paddle their boats laden with food, fruits or flowers from their garden and sell them to visitors. They carry only small amount of what they are going to sell. This is a small business and the residents are happy to do so. This is in line with the Sufficiency Economy concept. This concept is fundamental to empower and building resilience for communities introduced by King Bhumibol Adulyadej (Chaipattana Foundation, 2011). The Amphawa Municipality together with the residents organizes the Amphawa Floating Market, an afternoon market while the Damneon Saduak Floating Market in Ratchaburi Province is a morning market which is internationally known. The afternoon market provides some benefits that the vendors can have time in the morning to prepare what they are going to sell in the afternoon. Since there are many rivers and canals meet in the Amphawa areas, visitors can take a boat trip to go sightseeing, pay respect to the Lord Buddha image at many temples along the water network, visit orchards and watch fireflies which can be seen from the rainy season to winter. 308 LE PATRIMOINE, MOTEUR DE DÉVELOPPEMENT HERITAGE, DRIVER OF DEVELOPMENT