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When and Why to Use Back Office
Introduction to the Back Office
When and Why to Use Back Office
You use the back office primarily for these reasons:
■ For initial setup, after you’ve completed setup tasks described in When
and Why to Use System Administration, on page 39. (The back office
setup tasks are discussed in Getting Started in the Back Office, on page
121.)
■ To carry out daily business tasks, such as processing orders, tracking
inventory, ordering from suppliers, and administering customer account
information. (See Overview: The Managers and Everyday Business
Operations, on page 122.)
■ To make changes to the store catalog information, e.g., to change
product offerings, descriptions, or categories. (See the Catalog Manager,
on page 124, and Product Manager, on page 137.)
■ To offer discounts to select groups of customers. (See the Settings
Manager, on page 187.)
■ To create reports and analyses of customer activities and sales. (See the
Settings Manager, on page 187.)
■ To manage links between your catalog and customer profiles. (See The
Customer Profiles Feature (Optional), on page 210.)
Page 120
Chapter 3: The Back Office