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Tutorial 2 — Vision Research
Vision Research chooses the normal distribution to describe the variable “market
penetration.”
To define the assumption cell for market penetration:
1.
Click cell C19.
2.
Choose Define > Define Assumption.
(In Excel 2007, click the upper half of the Define Assumption icon.)
The Distribution Gallery dialog appears.
3.
Click the normal distribution.
To find the normal distribution, you can either scroll up to the top of the All
category or click Basic to immediately display the normal distribution
4.
Click OK.
The Normal Distribution dialog appears.
Figure 3–13
5.
Normal distribution for cell C19
Now specify the parameters for the normal distribution: the mean and the
standard deviation.
a.
If the Mean field doesn’t contain 8.00%, type 8% in the Mean field.
This represents an estimated average for market penetration of 8%.
b.
Type 2% in the Std. Dev. field.
This represents an estimated 2% standard deviation from the mean.
6.
Click Enter.
The normal distribution scales to fit the chart area, so the shape of the distribution
does not change. However, the scale of percentages on the chart axis does change
as shown in Figure 3–14.
Looking Deeper — Tutorial 2 3-13