Download gp736 2014

P a g e | 23
M COMMERCE IN APPARELS
―Fashion and home related products are most popular amongst customers buying
over mobile owing to the impulsive buying patterns for these products,” said Ankit
Khanna, VP, product management of Snapdeal.com.
There are many mobile applications for Android, Windows and Apple in India which
enables their customers to buy their choice of clothes online through your mobile.
For example, Jabong, Flipkart, Snapdeal, Tradus, Amazon etc., these applications
enables us to buy clothes from
multiple brands. There are also
online stores of RMG brands like
Versace, Louis Vuitton, Louis
Phillippe, John Players etc. It is
surprising that there are only a
few brands in India as well as
overseas which have their Mobile
Application for B2C (Business To
Consumer) platform.
(Pic, Android Mobile Application
of Flipkart)
(Pic, Website for online shopping of John Players)
Graduation Project: Siddhesh Gautam