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Tools – Vehicle Sales by Customer ($) (Instructor Selected Option)
The Vehicle SALES BY CUSTOMER tool allows you to see which customers are buying a particular
vehicle. This information is helpful to identify those customers who are most interested in your vehicle
or in your competitor’s vehicle. This data is collected through a consumer survey of car buyers and
cross-referenced with the customer group. This report only has information on the consumer market and
does not include B2B customers. You may run up to 10 studies at a cost of $25,000 each.
On the initial screen, select the vehicle from the list box. Clicking on [Run Study] will charge you for
the data and display the report as shown below. "Unit Share" refers to that vehicle’s market share (in
units) of the consumer customer listed. "Units" are the unit sales to that customer. "Percent of Sales"
equals the sales sold of that vehicle to a particular customer as a percentage of the total sales of that
vehicle.
StratSim Operations Guide—Page 61