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HP Ltd. in South Queensferry Uses the
HP 3070 for Production Testing
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.; . + * . e ~ ~ . , t : =:p<+:e By; Peter Stuafl,lHpG
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7260A Optical Mark Reader Terminal
Proves Success for Consumer Surveys
By: Peter StuartlHPG
A well-known major American tobacco company is now
successfully using a number of HP OPTICAL MARK
READERS to help obtaln rapid reports of the frequent
consumer preference tests which they make. Packets of
cigarettes are mailed out to a selected sample population
with the request that they indicate preferences for various
key characteristics. Samples of two of the optical forms used
together with the reverse side of the forms are illustrated to
show you just how simple optical forms can be. Forms are
identified for each brand by the addition of some key
punched information just before distribution. Subsequently,
completed forms are mailed back in prepaid reply
envelopes to convenient regional locations where data is
transmitted over phone lines to the computer system.
Due by
Wh,ch clqsrerre do
Which cxqaretre
W h ~ c h ilql
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The HP 3070A IS Ideal for control of distributed HP-IB test
stations, as one of our own production test organlzatlons has
found out HP In the U K now has a fully operational test
statlon based around the 3070A for use in the test of the HP
3552A Transmlsslon Test Set Based on the success of thls
~nstallat~on
they now plan to Increase the number of 3070 s
and use them In the test~ngof other products they
manufacture
I
prefer"
mdder?
ha- b e t ~ e r overall nnuor'
Whlch : ~ g l ?as beuer rnenrnol navar7
\*ich
clqi
ha, n a r e :nalrhol
naval'
F l l l In
k4,:::
Chanqs
Print n e w addreaa
Flll I.
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If the "change of address" or "comments" box is marked,
the card can be selected by the unique 7260 select hopper
for more personal attention by an operator who manually
makes appropriate entities to the computer data base.
The 7260 is compatible with the HP 3000, HP 2000 and HP
of HP OMR's.
1000 so sell, with confidence, the ca~ab~lities
Volume 2, Number 18, ~ugustI, 1977
30
FOR IINITERNAL USE ONLY
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