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How to Produce High-Quality QuickTime
1: Planning
If you want to reliably deliver great results on time, we strongly recommend that you carefully plan your projects.
Investing your time in early planning pays off later by eliminating reshoots and reworks. Getting the job done right the
first time helps you satisfy your clients while increasing your profits.
To plan effectively, you first need to determine the specifics of what you are trying to accomplish with your project.
You must evaluate your target audience and the requirements of delivering video to them. After you have a good idea
of the project goals and audience, you should choose your delivery methods. Then, you should create a project
specification, a storyboard/script and a proof of concept. Finally, be sure to get your client to "sign off" on the project
prior to starting production.
Determine Your Goals
It's hard to reach your goals unless you have a clear understanding of what they
are. This is so obvious that it's often overlooked or too many assumptions are
made. Make sure you know your goals, including:
What are you trying to communicate to the viewer? Are you relating complex
technical information, such as online training, or are you trying to impress
prospective customers with a flashy advertisement?
How will it be delivered? Online, on a CD, DVD or both? If it will be online, how
many users will need to be able to access it simultaneously?
Before you start, you should ask
several questions...
What should the final experience be? Will there be multiple media elements present at once? Will the media be
watched in a linear fashion or will the user be able to randomly access the file? Are you just delivering movies or do
you need to build an interactive experience?
Once you understand your high-level goals, you can start getting more detailed about the technology required to
deliver your message.
How to Produce High-Quality QuickTime
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