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TheMail | Mobile Marketing Strategy Guide | By: Murray Newlands A path campaign is somewhat similar to a landing page campaign, however, rather than having only one page containing the offer, a path campaign can be up to four pages long, with users visiting pages before ending up on a final landing page where the offer is presented. Although not an ideal method for web-­‐based affiliate marketing, path campaigns have proven highly effective for mobile traffic as it keeps users engaged and encourages them to move through the mobile creative. As with landing page campaigns, be sure that each page in your path is visually stimulating without being overwhelming, and clearly demonstrates the action that you want the consumer to take. 11