Download IPA TouchPoints Hub User Manual

TouchPoints Hub
User Manual Page 2
INTRODUCTION ....................................................................................................................... 3
Which day of the week do you go shopping, those with children vs those without (nonwildcard)? .................................................................................................................................. 6
Socialising with Friends on a Friday night (non-wildcard) ......................................................... 8
Talking on a mobile phone and watching TV- Gender Profile (non-wildcard) ......................... 12
Introduction to Wildcard Coding .............................................................................................. 15
Wildcards Example 1: Watching TV And at Home And with partner/spouse Or with children on
Mon-Fri average weekday ....................................................................................................... 16
Wildcards Example 2: Watching TV and not listening to the Radio or using the Internet or
Reading on Mon-Fri (Any) ....................................................................................................... 18
Wildcards Example 3: Age 15-24 and Watching TV on Mon-Fri (Average) ............................ 20
DEFINITIONS OF THE TIMESLOTS ...................................................................................... 22
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