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4 Organizational Contact List........................................................................................... 84 Appendix B ....................................................................................................................... 86 Appendix C ....................................................................................................................... 94 Appendix D....................................................................................................................... 95 Interview with Similar Venues ...................................................................................... 95 Appendix E ....................................................................................................................... 97 Interview with Stephanie Parish................................................................................... 97 Appendix F...................................................................................................................... 101 Appendix G..................................................................................................................... 103 Appendix I ...................................................................................................................... 106 Appendix J ...................................................................................................................... 111 Appendix H..................................................................................................................... 112 Appendix K..................................................................................................................... 113 List of Tables Table 1-Events and their Corresponding Purposes and Audiences (modified from Webber 2003, 126) ......................................................................................................................... 14 Table 2-Six Tactical Dimensions (Adapted from Egri).................................................... 17 Table 3-Social Impact of Cultural Events (Courtesy of Snowball) .................................. 26 Table 4-Original Website Organization............................................................................ 39 Table 5-Correct Answer ActionScript 2.0 Code............................................................... 54 Table 6-ActionScript 2.0 Breakdown ............................................................................... 55 Table 7-Quotations and Images used in Main Animation ................................................ 62 Table 8-Known Issues with Website ................................................................................ 75 Table 9-Future Implementations to the site ...................................................................... 76