Download CORPORATE IDENTITY MANUAL

CORPORATE IDENTITY MANUAL
Proper Use and Handling of
the Hatteland Display Corporate Identity
Corporate Identity Manual
Updated: 09 Jan 2013
Doc Id: INB100040-1 (Rev 9)
Created: 363
Effective from November 2008
Please visit www.hatteland-display.com for the latest electronic version of this manual.
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 4814 2200 - [email protected] - www.hatteland-display.com
Copyright © 2013 Hatteland Display AS
Aamsosen, N-5578 Nedre Vats, Norway.
All rights are reserved by Hatteland Display AS. This information may not, in whole or in part, be
copied, photocopied, reproduced, translated or reduced to any electronic medium or machinereadable form without the prior written consent of Hatteland Display AS. Review also:
www.hatteland-display.com/pdf/misc/doc100703-1_permission_to_create_user_manuals.pdf
The products described, or referenced, herein are copyrighted to the respective owners.
The products may not be copied or duplicated in any way. This documentation contains proprietary
information that is not to be disclosed to persons outside the user’s company without prior written consent
of Hatteland Display AS.
The copyright notice appearing above is included to provide statutory protection in the event of
unauthorized or unintentional public disclosure.
All other product names or trademarks are properties of their respective owners !
Note:
This manual refers to HATTELAND® brand logo (used with permission). The HATTELAND® brand logo is a registered trademark and property
of the Jakob Hatteland Group, Norway (visit http://hatteland.com/en/aboutus).
The HATTELAND DISPLAY® and GLASS DISPLAY CONTROL™ logos are registered trademarks and properties of
Hatteland Display AS, Norway (visit http://www.hatteland-display.com/corporate_company_profile.php).
Historic reference online (regarding limited usage, legal ownership and transistion change for the HATTELAND® brand logo):
http://www.hatteland-display.com/mail/mailid227.html
http://www.hatteland-display.com/mails/42_2008_pr.html
http://www.hatteland-display.com/mails/37_2010_ecn.html
http://www.hatteland-display.com/mails/39_2009_07_nlx.html
http://www.hatteland-display.com/corporate_trademark_certificates.php
IND100911-1
Page 2
Contents
1. Introduction......................................................................................4
2. The Hatteland Display profile - key elements...................................4
3. The Hatteland Display logo's.............................................................5
4. Logo Specifications and Usage..........................................................6
5. Typography........................................................................................8
5.1 Corporate Signature........................................................................................ 8
5.2 Web Signature:............................................................................................... 9
5.3 E-mail Signature:............................................................................................ 9
5.4 Fonts............................................................................................................. 10
5.4.1 HANDEL GOTHIC BT............................................................................... 10
5.4.2 DINOT................................................................................................... 10
5.4.3 TAHOMA................................................................................................ 11
5.4.4 ARIAL.................................................................................................... 11
5.5 Color Palette of Hatteland Display.................................................................... 12
5.6 Color Value Table............................................................................................ 13
6. Statements and Core Values.............................................................14
7. Layout elements................................................................................15
7.1 Headers & Sub Headers................................................................................... 15
7.1.1 Indexing...................................................................................................... 18
7.2 Red Line......................................................................................................... 18
7.3 Bullet Points.................................................................................................... 19
7.4 Ordinary Images............................................................................................. 19
7.5 Product Images............................................................................................... 19
7.6 Tables............................................................................................................ 20
7.7 Word Breaking................................................................................................ 20
7.8 Page Breaking................................................................................................. 21
8. Trademarks........................................................................................22
8.1 Registered Trademarks.................................................................................... 22
8.2 Design Trademarks......................................................................................... 22
9. Advertisements..................................................................................23
10. Online/web based communication.................................................24
10.1 Visions - customer eNews publication............................................................. 25
11. Stationeries.....................................................................................26
11.1 Business Cards.............................................................................................. 26
11.2 Name Tags................................................................................................... 26
11.3 Product Labelling.......................................................................................... 27
12. Appendix - Correct / Incorrect use of elements............................30
- Reference: "4. Logo Usage, Point 2".............................................................. 30
- Reference: "4. Logo Usage, Point 7".............................................................. 31
- Reference: "4. Logo Usage, Point 8".............................................................. 32
- Reference: "7.4 Ordinary Images".................................................................. 33
- Reference: "7.5 Product Images"................................................................... 35
- Reference: "7.6 Tables"................................................................................. 37
- Reference: "7.8 Page Breaking"..................................................................... 37
Revision History - INB100040-1...........................................................38
IND100911-1
Page 3
1. Introduction
In the past several years, the Hatteland Display corporation has grown, both in sales and number of personnel. It has
become necessary to create this guide for the proper use of the Hatteland Display company logos.
Effective communication is a vital tool for today’s increasingly competitive and rapidly changing business environment. Our
success depends in large part on how we are perceived by shareholders, employees, customers, suppliers, competitors and
the investment community. Our visual image greatly influences this perception.
This guide has been designed to cover most instances where the logos will be used. Before using any Hatteland Display logo,
you must submit your request complete with details and/or a composition of how and where the logo will be used, to the
Marketing Manager at Nedre Vats for approval. If you require further clarification, contact Marketing Division in Nedre Vats,
Norway.
The design and layout of this guide can also be used as a reference on a general document layout, as this guide features
many of the key elements of design and company profiling established and explained.
2. The Hatteland Display profile - key elements
• Logos
• Typography/fonts
• Colors
• Background: The Hatteland Display background, basis for printed and online collateral
• Core values: "QUALITY - KNOWLEDGE - VALUE"
• Lay out key elements (Headers, Red lines, bullet points)
• Trademarks
Some of the most frequent used communication vehicles:
• Online/web based communication
• Presentations
• Advertisements
• Stationeries (business cards, corporate name tags, etc)
IND100911-1
Page 4
3. The Hatteland Display logo's
The HATTELAND DISPLAY® company logo is our main branding element and appears either alone, or in combination with our
other sub logos illustrated below including allowed variations of it. Please note that the HATTELAND® brand logo have
more strict rules of use!
The HATTELAND® brand logo:
The 'www.hatteland-display.com' web site logo:
This logo as stand-alone are ONLY allowed to be used when it is
in direct physical contact with an Hatteland Display product. This
may include stickers, serial labels, front labels or embedded into
the outer chassis design. No other use is allowed.
The company value's statements:
Use of this logo as stand-alone on web, electronic, paper
and other external marketing materials is forbidden.
Technology Logo, Glass Display Control™ (GDC):
(Used in conjunction with Series X product range)
Examples of documents with logo's and profiling:
Letters / Spreadsheets
Statement
Document1
1. Introduction
Presentations
Advertisements
Brochures
About Hatteland Display
We are proud
to announce
that the
• Established 1989
In the past several years, the Hatteland Display Corporation has grown, both in sales and number of personnel. It has
become necessary to create this guide for the proper use of the Hatteland Display company logos.
• Leading global supplier of Display and
Computer solutions to the maritime market
Effective communication is a vital tool for today’s increasingly competitive and rapidly changing business environment.
Our success depends in large part on how we are perceived by shareholders, employees, customers, suppliers,
competitors and the investment community. Our visual image greatly influences this perception.
• Turnover 2009 of MNOK 285 (~USD 47 million)
This guide has been designed to cover most instances where the logos will be used. Before using any Hatteland Display
logo, you must submit your request complete with details and/or a composition of how and where the logo will be used,
to the Marketing Manager at Nedre Vats for approval. If you require further clarification, contact Marketing Division in
Nedre Vats, Norway.
• Owned by Herkules Capital (90%) and IT
Brekketoppen (10%)
The design and layout of this guide can also be used as a reference on a general document layout, as this guide features
many of the key elements of design and company profiling established and explained.
• 2 high capacity prod. plants: Total 4800 m2
THE
WORLD’S
FIRST
World’s
First Mass
Production
• Number of employees: 130
• ISO-9001:2000 Approved
of 23 inch LED
has now started!
• Inhouse optical bonding facility
100% Dimming
ECDIS compliant
2. The Hatteland Display profile - key elements
- Rugged frame / bezel
- Form, Fit & Function
- Type Approved
- For Chart / Radar
• Logos
• Typography/fonts
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: +47 5276 3700 - Fax: +47 5276 5444 - [email protected]
2
• Colors
• Background: The Hatteland Display background, basis for printed and online collateral
• Core values:
"KNOWLEDGE - QUALITY - VALUE"
Please visit our
show room at Aker brygge
• Lay out key elements (Headers, Red lines, bullet points)
• Trademarks
ECDIS READY HARDWARE
Some of the most frequent used communication vehicles:
PRODUCT OVERVIEW
We offer type approved solutions to meet
the IMO requirements for ECDIS.
• Online/web based communication
• Presentations
Displays, Panel Computers and Computers 2011
Hatteland Display makes ECDIS compliant displays,
computers and panel computers allowing the smooth
implementation of real color calibration.
• Advertisements
• Stationeries (business cards, corporate name tags, etc)
Contact us for more information.
1
Page 1 of 1
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - [email protected] - www.hatteland-display.com
Product Notifications
External Web site
Intranet / Internal News
Intranet - Hatteland Display
Press Releases
Page 1 of 2
Hatteland Display AS - Leading technology provider of maritime display and computer pr... Page 1 of 1
Friday, October 5, 2012
Friday, January 15, 2010
Wednesday, January 9, 2013 - 8:44:46
Home
About us
Products
Support
News
Events
Contact us
Markets
Press Room
Press Release
Careers
Frontpage
Search for
Management
Employees ( 146 )
HT B06
Marketing
Sales
The following model(s) have reached the End Of Life phase. There is no new form and fit successor
model(s).
Naprapat 8 Januar
by Administration
Ledige tider som følger:
Available Naprapat Schedule as follows:...
Written Friday, January 04, 2013 | 12:38
Product Management
Production & Service
Procurement & Planning
Firmahytte 1KV 2013 / Company cabin
Q1 2013
by Administration
Søknadsfrist for 1 kvartal er 7 Januar
2013.
During this years SMM in Hamburg, the contract was signed by Mr. Trond K. Johannessen, President &
CEO of Hatteland Display AS and Mr. Joseph Foo, Executive Chairman.
Following training of their Service engineers at the Norway premises of Hatteland Display, Jason will
be ready to perform warranty and non-warranty workshop repairs on behalf of Hatteland Display.
Written Monday, December 17, 2012 | 15:03
Human Resources
IT Platform (RamBase)
Hatteland Display - the leading technology provider of specialized display and computer products,
delivering high quality, unique and customized solutions to the international maritime and industrial markets.
Welfare Committee
Employee Representatives
Season's Greetings 2012
Since the appointment of Jason Electronics Pte. Ltd. (Jason) as an exclusive Sales Agent in Singapore,
Indonesia, Malaysia and Thailand, and following a successful campaign in promoting Hatteland Display
products, some very positive customer feedback and encouraging sales results have followed.
The resulting business has led to the need to enhance the support network around the regions' sales
activity and so the strategic decision from Hatteland Display to offer extended after sales service in
South East Asia. Jason has thus joined the Hatteland Display Service Network.
Deadline for submitting you application is
January 7th 2013.
...
Research & Development
Quality Assurance
Hatteland Display Appoints New Service Partner in South East Asia
Naprapat 11 December
by Administration
by Administration
The following link and PDF (printable
A4/US format, 2 pcs) are provided to
enable shipment to customer, suppliers or
others you want to receive the greeting
from Hatteland Display...
Ledige tider som følger:
Available Naprapat Schedule as follows:...
Written Monday, December 03, 2012 | 15:04
Company Guidelines
Written Thursday, December 13, 2012 | 13:48
News Archives
Weather
Photos
Forums
Treningsstudio / Gym
(Ølen/Haugesund) Benefits
by Welfare Committee
Suggestion box
HT B06xx STD-xx
Type here
Search for
Detaljer om Treningsavtale for ansatte!
Details for Gym agreement for employees!...
Christmas Dinner 2012 - revisited!
by Administration
The complete running program and all
videos available now!
Fullt program og alle videoer som ble vist,
tilgjengelig nå!...
Written Monday, December 03, 2012 | 14:36
Written Monday, December 03, 2012 | 08:43
Information, pictures, illustrations
and content may not, in whole or
in part, be copied, photocopied,
reproduced,
translated
or
reduced
to
any
electronic
medium or machine-readable
form from this website without
the prior written consent of
Hatteland Display AS.
Latest News
OLD TYPE NUMBER STRUCTURE: NEW TYPE NUMBER STRUCTURE:
HT B06xx STD-xx
None
In-House Technologies
Corporate
13 Dec 2012
- Season's Greetings 2012 - Merry Christmas and a prosperous New Year!
05 Oct 2012
- Press Release: Hatteland Display Appoints New Service Partner in South East Asia
More Press Releases...
LAST TIME BUY - CURRENT MODEL(S):
30 June 2010. Last deliveries to customer in December 2010
Color Calibration
Unique color calibration solution
for new and existing ECDIS systems
Product and Technology
Naprapat 13 November
by Human Resources
Ledige tider som følger:
Available Naprapat Schedule as follows:...
Written Tuesday, November 13, 2012 | 08:38
04 Jan 2013 - Series X models 17 and 19 inch with Sunlight Readable / High Bright now Type Approved and Tested
Increased demand for bonded
products!
by Production & Service
Looking at the statistics of number of
manufactured
products
with
Optical
Bonding Technology, we have noted a new
record. Congratulations!...
07 Nov 2012 - SCOM (Serial & Ethernet Remote Control) manual released for all Series X products
SUITABLE REPLACEMENT:
Following newer models can be considered as replacement: HT C01, HT B17, HT B18 and HT B04.
17 Oct 2012 - All Series X products now Type Approved by Germanischer Lloyd (GL)
Written Tuesday, November 06, 2012 | 10:48
From left: Mr. Trond K. Johannessen, President & CEO of Hatteland Display AS and Mr. Joseph Foo, Executive Chairman of Jason Electronics
Pte Ltd. - Download High-Resolution photo
Optical Bonding Technology
Product Life Cycle
20 Dec 2012
For further enquires regarding this End of Life Notification, please contact your Sales Representative
at Hatteland Display.
- Engineering Change Notification: 8 and 13 inch, Series X - Access of User Controls...
20 Dec 2012
- Engineering Change Notification: 26 inch - LED Backlight Technology implementation
20 Dec 2012
- End of Life Notification: JH 20T17 xxD has reached its end of life
15 Nov 2012
- Engineering Change Notification: New brightness potentiometer for Series 1
15 Nov 2012
- Service Memo: Solid State Disk (SSD) device, write endurance and disk failures
Mitigates condensation, reduces
sunlight reflection and improves
night vision
More notifications...
Copyright ® 2013 Hatteland Display AS - All international rights reserved.
"iYacht" with Color Calibration from
Hatteland Display!
Hatteland Display at Euronaval 2012
Exhibition
by Administration
by Sales
Apple founder Steve Jobs turns to our
ECDIS Color Calibration to ensure correct
colors on their Apple iMac products used
on his MegaYacht recently finished 1 year
after his death...
The 23rd Euronaval show are on this week in
Paris - at Le Bourget Exhibition Centre.
Organised under the joint patronage of the
French Ministry of Defence and the Secretariat
of State for the Sea, as in previous years...
''The extension of the co-operation with Jason is vital for the success of our business in South East
Asia. Supporting existing business and gaining new projects will be greatly enhanced by this initiative
We are convinced that Jason's expertise and dedication will contribute greatly to our ambitions in this
important region'', comments Goetz Vogelmann, Sales Director, Hatteland Display.
''Further the appointment as a service partner in South East Asia for Hatteland Display, we can bring
our after sales service for our customers to a higher level'', says Joseph Foo, Executive Chairman of
Jason Electronics Pte Ltd.
Visit www.hatteland-display.com for more information on Hatteland Display's range of high quality
marine and naval displays, panel computers and computers.
Information, pictures, illustrations and content may not, in whole or in part, be copied, photocopied, reproduced,
translated or reduced to any electronic medium or machine-readable form from this website without the prior
written consent of Hatteland Display AS. The products may not be copied or duplicated in any way.
Written Wednesday, October 31, 2012 | 09:02
Written Tuesday, October 23, 2012 | 09:03
Links to relevant file(s):
ds_htb17std-axxx.pdf
(590.3kb)
Datasheet
Christmas Dinner 2012 / Julebord 2012
ds_htb18std-axxx.pdf
(660.2kb)
Datasheet
ds_htc01std-axxx.pdf
(617.1kb)
Datasheet
(267.8kb)
Datasheet
Register now!
(235.8kb)
Datasheet
Update: 26 Nov 2012: Bus leaving 01:30
instead of 01:00 + update pickup
ds_htb06xmstd.pdf
ds_htb04xxstd.pdf
--- About Hatteland Display --Hatteland Display is the leading technology provider of specialized display and computer products, delivering high quality, unique and
customized solutions to the international maritime and industrial markets. The company represents innovation and quality to the system
integrators world wide. Effective quality assurance and investment in sophisticated in-house manufacturing methods and facilities enable us
to deliver Type Approved and Mil tested products. Our customer oriented approach, technical knowledge and dedication to R&D, make us a
trusted and preferred supplier of approved solutions, which are backed up by a strong service network.
Naprapat 23 Oktober
by Administration
by Administration
Ledige tider som følger:
Available Naprapat Schedule as follows:...
--- About Jason Electronics --Established in 1976, Jason Electronics is a leading marine and offshore oil & gas electronics systems integrator based in Singapore. An
expert in maritime communication, navigation and automation systems, the company offers a one-stop solution that span design, supply,
integration, installation, testing and commission of the equipment supplied. Jason Electronics' network of offices and partners in the major
ports of Asia provide customers with unparalleled maintenance support services. The company also provides customers with satellite airtime
service
Written Monday, October 08, 2012 | 14:47
--- Media Enquiries from Hatteland Display --Lars Skjelbred-Eriksen
Vice President Sales & Marketing
Contact: +47 9133 2447
e-mail: [email protected]
Hatteland Display AS
Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - Fax: (+47) 5276 5444
www.hatteland-display.com
http://home.hatteland-display.com/
1/9/2013
Hatteland Display AS
Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 4814 2200 - Fax: (+47) 5276 5444
www.hatteland-display.com - [email protected]
Information, pictures, illustrations and content may not, in whole or in part, be copied, photocopied, reproduced, translated or reduced to
any electronic medium or machine-readable form from this document without the prior written consent of Hatteland Display AS. The
products may not be copied or duplicated in any way.
http://www.hatteland-display.com/index.php
IND100911-1
1/9/2013
Page 5
4. Logo Specifications and Usage
The HATTELAND DISPLAY® Logo, "Company Values Statements", GLASS DISPLAY CONTROL™ and "Web Logo" can be used
as-is stand alone for all kinds of marketing material, giveaways, clothing and outfits etc. One logo is not dependent on any of
the others, but can be used together if needed.
NOTE: Any usage of the logos shall be approved by Marketing and/or President/CEO. When using our logos, please be sure
to adhere to the following guidelines:
1. The color of the main logotype must be "BLACK" + "MARITIME BLUE" (PMS281) or single "BLACK" or "WHITE" on dark
background (negative). For the value statements and web site logo, the color preferred is gray, but not limited to. The
main rule is that the logo colors should not interfere with the material and result in a loss of clarity for logo visibility and
adhere to the defined company colors (as close as possible). Portraying the logo in any other color than described in this
manual has to be verified and approved by Marketing and/or President/CEO.
Two colored logo (Black + PMS281)
Black Only
White Only
This version is suitable for material that are in
white or bright colors. It is the preferred
version to use in all cases.
This version is suitable for material that are
in white or bright colors or consists
of an material like cloth or other texture/
structured based elements that could
possibly interfere with the clarity of the
logo.
This version is suitable for material that are
in black or darker colors where the other
versions are not possible to use.
Note: Choosing a black logo will also keep
the production cost down while printing
and make the logo less disturbing.
Single Color
Logo can appear in White, Gray and black
based color on the material its placed on.
Preferred color is GRAY.
Single Color
Logo can appear in White, Gray and black
color based on the material its placed on.
Preferred color is GRAY.
Note: Choosing a white logo will also keep
the production cost down while printing
and make the logo less disturbing.
Single Color (PMS281)
Logo can appear in MARITIME BLUE or
Black or White, based on the material its
placed on. Preferred color is MARITIME
BLUE.
In usage on all corporate stationery and signage, the logo always appears in one of the selected color-options.
2. The logo cannot be enclosed inside any shape or object, stretched, distorted or applied with effects in any way.
When scaling the logo to fit documents or material, always respect "scale to aspect ratio". See appendix for examples.
3. When other guidelines apply, please be sure to follow those guidelines.
4. When requesting the Hatteland Display logo to use on the web based systems, please give Marketing at Hatteland Display
the pixel size you need. We will supply the Hatteland Display logo at that size and appropriate format. Please do not resize
the logo in any way as some software will produce bad quality or scaling artifacts will be introduced. Afterwards the
useage of the logo and placement must be approved by Marketing or President/CEO.
5. All logo approvals are for a one-time usage. Each time you need to use the Hatteland Display logo, approval must be
received from Marketing or President/CEO for that particular project.
6. Final approval of all usage of the logo must be obtained from Hatteland Display, Marketing or President/CEO before the
logo can be printed or used in any way. Please email or fax a copy of your layout to the marketing for approval prior
going to press.
7. Final approval of internal usage of the logo's printed on giveaway's, clothing and specific company marketing items has
to be approved by the President/CEO.
Continues on next page...
IND100911-1
Page 6
8. Spacing requirements
• Minimum space between all four sides of the logo and adjacent typography or other design elements
(including photography) should be at least the height away from the logo. See appendix for an incorrect example.
__________________________________________________________________________________________________________
Technical Report
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Page 1 of 1
_____________________________________________________________________________________________________________
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - [email protected] - www.hatteland-display.com
9. Unacceptable usage
Do not tint or re-color the logos. This causes also different strength of colors.
Do not add shadow or "enhance" the logo.
Do not alter the position(s), re-scale or re-work of any of the logo elements.
Do not place the logo on an angle except for exceptional display purposes allowed and quality approved by Hatteland
Display, Marketing.
See appendix for examples.
IND100911-1
Page 7
5. Typography
Shown here is the correct way of stating our company name, trademarks, product terms and slogans when using only written
words (i.e. no logo or graphics use). This should be followed thoroughly and kept consistent in all written literature released
from or about Hatteland Display.
COMPANY TEXT Main Office
:
-
Sales Office
- "Hatteland Display Inc", "Hatteland Display SAS", "Hatteland Display GmbH"
Allowed company name text variations:
"Hatteland Display AS"
"Hatteland Display"
"Hatteland Display (HD)"
NAME REGULATIONS
: **IMPORTANT**
Use of "HD" as a reference to company without using company name first, like; "Hatteland
Display (HD)" is not allowed. The company shall not be referred to as "HATTELAND",
"Hatteland" or "Hatteland's" as a reference to the Brand Logo or as a abbreviation of the
complete company name. Note that the use of "HD" is only allowed as prefix in type numbers
and written in company related text, e-mails, internet, intranet, press releases and similar
publications. See http://www.hatteland-display.com/mails/15_2011_pr.html for example use.
BRAND LOGO TEXT
: "HATTELAND®" - Note: Restrictions of usage exists, please review chapter 3.
This shall never be used or written as shown, expect for the use in this manual.
WEBSITE/email TEXT
: "www.hatteland-display.com" / "[email protected]"
(always in lowercase and underline + blue color allowed since its automatic)
Core Value
: "Quality - Knowledge - Value"
Product Related Examples
:
:
:
:
:
:
:
:
:
or
"Quality, Knowledge and Value"
"Glass Display Control™"
"Maritime Multi Display (MMD)"
"Maritime Multi Computer (MMC)"
"Panel Computer"
"Compact Computer"
"Rackmount Computer"
"Optical Bonding Technology"
"Sunlight Readable / High Bright"
"LED Backlight Technology"
5.1 Corporate Signature
The corporate formatting on stationeries (documents, letters, presentations etc) should be set and formatted as follows:
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 4814 2200 - [email protected] - www.hatteland-display.com
POSITION
FONT NAME
FONT STYLES FONT SIZE
FONT COLOR LETTER-SPACING
IND100911-1
:
:
:
:
:
:
Centered and appear between our logo and web site logo (if possible) at bottom of media.
Tahoma
Regular
Only 6pt
"BLACK"
0pt
Page 8
5.2 Web Signature:
The corporate formatting on web sites and web software based systems should be set and formatted as follows:
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
[email protected] - Copyright © 2011 Hatteland Display AS
POSITION
FONT NAME
FONT STYLES FONT SIZE
FONT COLOR LETTER-SPACING
:
:
:
:
:
:
Centered and appear between our logo and web site logo (if possible) at bottom of media.
Verdana
Regular
Only 7pt
"BLACK"
0pt
5.3 E-mail Signature:
The corporate formatting on email constructed in Microsoft Outlook (2003, 2007, 2010) should ONLY be set and formatted
with the "Hatteland Display Outlook Signature Creator Software" - which automatically produces an email signature for new
emails, reply signature and the overall stationary theme. It uses text based appearance only (no images, or links used), which
makes it a highly versatile signature that will appear similar on many software solutions and hardware devices at the
receivers end.
The Verdana font is normally not part of the Hatteland Display font family set, but due to appearance in Outlook this font was
proven to be most suitable for the eye to read, along with the Arial font chosen as main message font.
As HTML/Rich Text format:
Kind Regards
Firstname Middlename Surname, Title
Hatteland Display AS
Phone
: +xx xxxx xxxx
Fax
: +xx xxxx xxxx
[email protected]
_______________________________________________________________________________
www.hatteland-display.com - [email protected]
 Before printing this page please think about your Responsibility to the Environment
Disclaimer: This email and any attachments may contain confidential and/or privileged material; it is for the intended addressee(s) only.
If you are not a named addressee you must not use, retain or disclose such information. Hatteland Display AS cannot guarantee
that the e-mail or attachments are free from viruses. The views expressed in this e-mail are those of the originator and do not necessarily
represent the views of Hatteland Display AS. Nothing in this e-mail shall bind Hatteland Display AS in any contract or obligation.
As Plain Text format:
Kind Regards
Firstname Lastname, Title
Hatteland Display AS
Phone
: +xx xxxx xxxx
Fax
: +xx xxxx xxxx
[email protected]
______________________________________________________________________________
www.hatteland-display.com - [email protected]
Before printing this page please think about your Responsibility to the Environment
Disclaimer: This email and any attachments may contain confidential and/or privileged material; it is for the intended addressee(s) only.
If you are not a named addressee you must not use, retain or disclose such information. Hatteland Display AS cannot guarantee
that the e-mail or attachments are free from viruses. The views expressed in this e-mail are those of the originator and do not necessarily
represent the views of Hatteland Display AS. Nothing in this e-mail shall bind Hatteland Display AS in any contract or obligation.
IND100911-1
Page 9
5.4 Fonts
The fonts chosen are based on its appearance, readability and its availability when used on a regular non-marketing
configured computer which allows the material to be highly exportable and visible as intended on other software systems or
electronic presentation devices. However, some fonts are not by operating system default installed on a clients system and
these fonts should be first installed and used ONLY by personnel capable of producing PDF files or high quality imagery in
such file formats as; TIF, EPS, PSD and Higher Quality compressed JPEG files.
5.4.1 HANDEL GOTHIC BT
This font is the main recognition font used for our company and brand logo. It is portrayed in uppercase only. It should never
be used for anything else than to construct the logo's.
FONT NAME
FONT STYLES FILE NAME
FONT AVAILABILITY
FONT APPEARANCE
FONT COLOR LETTER-SPACING
:
:
:
:
:
:
:
Handel Gothic BT
Regular
"Handel Gothic.ttf" TrueType
Must be manually installed on the client's computer. Available from Hatteland Display, Marketing.
No limit on size. Never as italics, underlined or outlined etc.
"BLACK" and "MARITIME BLUE" or just "BLACK"
Minimum 10% of the value and up (see note below for values)
Based on the space allowed, but impacts on surrounding elements and the overall design need.
:
:
:
:
:
Software have differential values, but here are some common ones.
Adobe Illustrator
= 288
Adobe Indesign = 310
Adobe Photoshop
= 295
Microsoft Office
= 8.5pt
EXAMPLE
EXAMPLE
5.4.2 DINOT
This font is used for headers, titles and other larger text elements on marketing material such as official and commercial
brochures, leaflets, invitations, special offer campaign and on material that are clearly designed to communicate to the viewer
with the message presented in small short sentences, preferably consisting of one, or two words as a general rule.
FONT NAME
FONT STYLES FILE NAME
FONT AVAILABILITY
FONT APPEARANCE
FONT COLOR LETTER-SPACING
:
:
:
:
:
:
:
DINOT
Light, Regular, Medium, Bold and Black (used appropriate depending on scale of design)
"DINOT-Regular.otf, DINOT-Bold.otf, DINOT-Medium.otf" OpenType
Must be manually installed on the client's computer. Available from Hatteland Display, Marketing.
All sizes allowed. Uppercase/lowercase allowed. Italics, underlined or outline not allowed.
"WHITE", "GRAY" and "BLACK" allowed.
0-100pt depending on design needs.
EXAMPLE example EXAMPLE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
MARITIME LINE - Displays and Computers
IND100911-1
Page 10
5.4.3 TAHOMA
This font is used for "bread-text" elements on marketing material, smaller reports, letters, smaller documents and short text
elements & headers in powerpoint/electronic presentations where the material is not intended to read over an extended
length of time.
FONT NAME
FONT STYLES FILE NAME
FONT AVAILABILITY
FONT APPEARANCE
FONT COLOR LETTER-SPACING
:
:
:
:
:
:
:
Tahoma
Regular, bold, italics, underline or combination of these allowed.
"Tahoma.ttf" TrueType
Common font installed by default on the client's computer.
All sizes allowed. Uppercase/lowercase+mix allowed.
"BLACK", "MARITIME BLUE" and "GRAY" allowed.
0pt only
EXAMPLE example
EXAMPLE example EXAMPLE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
5.4.4 ARIAL
This font is used for longer written documents like user manuals, as it has a appearance that tend to be easier to read over
longer periods of time. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance.
FONT NAME
FONT STYLES FILE NAME
FONT AVAILABILITY
FONT APPEARANCE
FONT COLOR LETTER-SPACING
:
:
:
:
:
:
:
Arial
Regular, bold, italics, underline or combination of these allowed.
"Arial.ttf" TrueType
Common font installed by default on the client's computer.
All sizes allowed. Uppercase/lowercase+mix allowed.
"BLACK" or "RED" allowed.
0pt only
EXAMPLE example EXAMPLE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
IND100911-1
Page 11
5.5 Color Palette of Hatteland Display
Hatteland Display has a set of colors that are recognizable on all of its internal and external released material. Throughout
this document we have referred to colors as such; "BLACK", "RED" etc. In the table below are all the correct color values for
RGB, CMYK, PMS, RAL/NCS, WEB where applicable.
It is important that these exact colors are used. New colors cannot be introduced without the introduction from Marketing or
by approval by Marketing for one-time events. In general we can only allow variable shades of the color "GRAY" used for text
or as background colors in tables without approval.
The color palette currently used in all material approved by Hatteland Display, Marketing. For values, see next page.
MARITIME BLUE
BLACK
WHITE
GRAY
RED
GRAY GREEN
SKY BLUE
MARITIME BLUE:
This can be used on headers or as solid colored background for small boxes or elements no more than 10% in solid coverage
of the overall design layout. It is the color for the Corporate and Maritime Market designs.
BLACK:
This should be used on text, headers or as background for small boxes or elements no more than 4% in solid coverage of the
overall design layout.
WHITE:
This should be used as the initial background for all design layouts and in many cases 5-100% coverage of the overall design
is allowed. It should be used to bring air and space in layouts.
GRAY:
This should be used as headers / sub-headers to give the impression of a more toned down or relaxed feel of the overall
design layout, where focus on pictures are more important. This color is also suitable for tables with alternating lines in
different shades and also in combination with "BLACK". As background for small boxes or elements it should be no more than
4% in solid coverage of the overall design layout.
RED:
This can be used on the company profiled "RED LINE" underneath the HATTELAND DISPLAY® company logo and above the
"Address - Web Site logo". In certain documents, manuals or reports this color can act as a "warning" or "note" color on
specific text only. It is also allowed to use this color on arrows and circles that focuses on a certain element on the media.
For certain material, it can be used as a solid single fill color for a background box together with header, title elements that
needs attention or focus. This is to break free of the regular marketing material and to take advantage of a time limited
design freedom to create attraction. Special Offers are one of these examples.
GRAY GREEN:
This is the color for the Naval & Defense Market related artwork and differentiation in marketing material, web sites and such.
It should not be used in any of the other Markets or within Corporate designs. It is suited for solid colored background for
small boxes or elements no more than 10% in solid coverage of the overall design layout.
SKY BLUE:
This is the color for the Yacht market related artwork and differentiation in marketing material, web sites and such. It should
not be used in any of the other Markets or within Corporate designs. It is suited for solid colored background for small boxes
or elements no more than 10% in solid coverage of the overall design layout.
IND100911-1
Page 12
5.6 Color Value Table
Company Logo
Brand Logo (Restriced use)
Web site Logo
Core Value Logo
Technology Logo
RGB VALUE
CMYK VALUE
PMS
RAL/NCS
WEB
BLACK:
0, 0, 0
BLACK:
0%, 0% , 0%, 100%
"BLACK"
N/A
BLACK:
#000000
MARITIME BLUE:
5, 58, 112
MARITIME BLUE:
100%, 72% ,0% ,38%
MARITIME
BLUE:
281
MARITIME BLUE:
RAL: 5003
NCS: 7020-R80B
MARITIME
BLUE:
#053a70
RGB VALUE
CMYK VALUE
PMS
0, 0, 0
0%, 0% , 0%, 100%
"BLACK"
Naval & Defense Market Color
Yacht Market Color
Red Line
IND100911-1
WEB
#000000
RGB VALUE
CMYK VALUE
PMS
RAL/NCS
WEB
131, 132, 134
0%, 0% , 0%, 61%
424
N/A
#838486
RGB VALUE
CMYK VALUE
PMS
RAL/NCS
WEB
131, 132, 134
0%, 0% , 0%, 61%
424
N/A
#838486
RGB VALUE
CMYK VALUE
PMS
RAL/NCS
WEB
281
RAL: 5003
NCS: 7020-R80B
#053a70
5, 58, 112
Maritime Market /
Corporate Color
RAL/NCS
100%, 72% ,0% ,38%
RGB VALUE
CMYK VALUE
PMS
RAL/NCS
WEB
5, 58, 112
100%, 72% ,0% ,38%
281
RAL: 5003
NCS: 7020-R80B
#053a70
RGB VALUE
CMYK VALUE
PMS
RAL/NCS
WEB
111,128,128
35% , 0%, 16%, 54%
5487
7009
#6f8080
RGB VALUE
CMYK VALUE
PMS
RAL/NCS
WEB
95,179,219
75%, 0%, 0%, 7%
306C
N/A
#5fb3db
RGB VALUE
CMYK VALUE
PMS
RAL/NCS
WEB
188, 0, 32
0%, 100% , 99%, 4%
1797
3020
#bc0020
Page 13
6. Statements and Core Values
Our established Statements & Core Values. Either use the logo available or consult "Typography" in this manual for the
written word representation in your design layout.
Our slogan
Quality - Knowledge - Value
This element should only be used at the very last page of a manual, brochure presentation or in combination with a company
profile text block. This tells the reader about the capabilities and focus area of the core of Hatteland Display as a company.
It can be used together with intro text about our company, or act as a final statement at the end of a presentation.
The size of this "logo" should only be 50-60% of the whole design layout in width. Respect its aspect ratio, and it should
never be portrayed in different colors, spacing or variants than the one provided by Hatteland Display, Marketing.
Back of brochure example:
Why you should select products from
Hatteland Display
Quality
• Preferred supplier to leading integrators based on rated product quality
• Global service network supported by dedicated in-house service department
• Exclusively use industrial embedded components in our products
• Close partnership with DNV for trusted type approvals
• Take a partnership approach towards our customers and suppliers
Knowledge
• World’s largest supplier of maritime display and computer solutions to the commercial fleet
• Proven reliability with nearly 150,000 maritime products fielded over 20+ years
• Highly skilled R&D organization focused on leading edge technologies
• Significant expertise with ECDIS calibration and approvals
• In-house manufacturing and optical bonding in state of the art facilities
• Training programs for customers and partners
Value
• Products designed for reduced life cycle cost
• Long term support and life cycle management
• Broad range of type-approved, off-the-shelf products
• Able to cost effectively customize solutions also for low volume products
• Flexible, responsive organization focused on customers needs – Customer first attitude
Brochure concept and design: Hatteland Display AS, Marketing © June 2011A4 - Printed on environmental friendly paper
Quality - Knowledge - Value
www.hatteland-d is p l a y.co m
IND100911-1
Information, pictures, illustrations and content may not, in whole or in part, be copied, photocopied, reproduced,
translated or reduced to any electronic medium or machine-readable form from this brochure without the prior
written consent of Hatteland Display AS. The products may not be copied or duplicated in any way.
Page 14
7. Layout elements
Our templates for a wide range of software should follow a certain rules of layout and usage of approved elements. In this
chapter we give small examples of the preferred flow of text, images and the combination of them.
7.1 Headers & Sub Headers
The same font (as stated elsewhere in this manual) should be used for all headers throughout the media. Variable sizes
are allowed if used properly and in combination with the overall design. But, try to limit the amount of different font styles
throughout the media. Best case is to keep headers at one given color and size with appropriate spacing, placing, style,
indents consistent for each "Header" and "Sub Header" styles throughout the media.
Example from presentation style. Main Header in "BLACK" and Sub Header in "Black"
Hatteland Display
Corporate Presentation
22 April 2009
0
Example from brochure style, showing "header" in "MARITIME BLUE" & "Sub Header" in "GRAY"
SPECIFICATIONS - DISPLAYS SERIES X
DISPLAYS SERIES X
As
a leading manufacturer of display and computer
All sizes are available in display or panel computer
hardware for the maritime segment, Hatteland
formats, as well as various performance specifications
Display continuously gauges and responds to market
to choose from. There are standard base models
needs. Our commitment to develop specialized
available which are listed in the following pages.
continues, and with that the introduction now of a
The modules used in Series X, are all qualified having
brand new product range called, Series X.
undergone and passed our extensive test program,
which includes HALT testing. This means that the
With cast aluminium, compact (IP22) and sleek by
products are tested well outside the requirements in
design chassis, the units from this new range can
EN60945 and E10.
modular, allowing for common modules to be used in
Synchronisation Range
Optimal Resolution and Hz
Detectable Resolutions
Video Input Option
synch to market cost expectations – along with that,
and
type
approval
Response Time
Light Intensity & Contrast Ratio
Sync. Signal Auto-detect
The result is a more reliable product.
design features bring about a range perfectly in
performance
Native Resolution & Pixel Pitch
View Angle
various models and combinations. Together these
the
TFT Technology
Viewable Image Size & Active Area
Max Color Output
be desk mount or console integrated. The design is
Supported Video Signals
always
Product Features
expected in all Hatteland Display products.
Power Input & Power Consumption
MECHANICAL DATA
User Controls & Activity
Connectors
Models Dimensions & Weight
• ECDIS COMPLIANT
HD 12T21 MMD
LED Backlight,
TFT Active-matrix
12.1 inch - 245.76 (H) x 184.32 (V) mm
1024 x 768 - 0.24 (H) x 0.24 (V) mm
1024 x 768 - 0.24 (H) x 0.24 (V) mm
5/11ms (typ) (Tr/Tf)
35ms (typ)
2
2
500 cd/m (typ) - 700:1 (typ)
High Bright versions available
80 deg. (up/down/left/right) @ CR >10
16.7 million
16.7 million
Digital Separate Sync.
Composite Sync.
Sync. On Green
Digital Separate Sync.
Composite Sync.
Sync. On Green
Digital Separate Sync.
Composite Sync.
Sync. On Green
TBD (H)
TBD (V)
31.5 kHz to 91,1 kHz (H)
60 Hz to 85 Hz (V)
31.5 kHz to 91,1 kHz (H)
60 Hz to 85 Hz (V)
800 x 480 WVGA (4:3) @ 60 Hz
1024 x 768 XGA (4:3) @ 60 Hz
1024 x 768 XGA (4:3) @ 60 Hz
800 x 480
640 x 350, 640 x 480, 720 x 400, 800 x 600, 1024 x 768
640 x 350, 640 x 480, 720 x 400, 800 x 600, 1024 x 768
None
Yes, via Optional Composite Video Input (3 x BNC)
None
Interlaced HDTV, NTSC, PAL and SECAM video
Composite Video
None
LED Backlight Technology
Dimmable 0-100%
Dual DC Power Input with Automatic Switch <> sources
LED Backlight Technology
Dimmable 0-100%
Multi-power AC & DC
Optional PBP (Picture By Picture)
Optional PIP (Picture In Picture)
LED Backlight Technology
Dimmable 0-100%
Multi-power AC & DC
Dual 24VDC, Galvanic Isolated
20W (typ) - 30W (max)
Multi-power 115/230VAC - 50/60Hz + 24 VDC
TBD W (typ) - TBD W (max)
None
Multi-power 115/230VAC - 50/60Hz + 24 VDC
TBD W (typ) - TBD W (max)
HD 08T21 STD
HD 12T21 MMD
HD 12T21 STD
Glass Display Control™ with:
Power On/Off + On Screen Display Menu + Mode Status
Brightness Control (-/+)
Glass Display Control™ with:
Power On/Off + On Screen Display Menu + Mode Status
Brightness Control (-/+)
Hotkey Functionality (left/right)
Glass Display Control™ with:
Power On/Off + On Screen Display Menu + Mode Status
Brightness Control (-/+)
Hotkey Functionality (left/right)
DVI IN: 1 x DVI-I 29P (female) or configurable
as RGB IN: 1 x HD D-SUB 15P (female) via Adapter
USB I/O: 1 x Type B (female)
DC Power IN: 1 x SL SMT 90F (1 x 4 pole)
DVI IN: 2 x DVI-I 29P (female)
RGB IN: 2 x HD D-SUB 15P (female)
Function I/O: 1 x RS 422/485
RGB OUT: 1 x HD D-SUB 15P (female)
USB I/O: 1 x Type B (female)
Ethernet I/O: 1 x RJ45 (female) - Serial Remote Control
Serial Control I/O: 1 x D-SUB 9P RS232 (female)
Remote CTRL: 1 x D-SUB 9P (male) I2C, +5V, +12V, Potmeter
AC Power IN: 1 x Std IEC inlet
DC Power IN: 1 x 2p D-SUB (male) Amphenol FCC17
DVI IN: 1 x DVI-I 29P (female)
RGB IN: 1 x HD D-SUB 15P (female)
Function I/O: 1 x RS 422/485
Serial Control I/O: 1 x D-SUB 9P RS232 (female)
AC Power IN: 1 x Std IEC inlet
DC Power IN: 1 x 2p D-SUB (male) Amphenol FCC17
314.00 (W) x 272.00 (H) x 55.50 (D) mm
Approx TBD kg
TBD
HD 12T21 MMD
HD 12T21 STD
Operating Temperature
-15 deg. C to +55 deg. C
Humidity up to 95%
-15 deg. C to +55 deg. C
Humidity up to 95%
-15 deg. C to +55 deg. C
Humidity up to 95%
Storage Temperature
-20 deg. C to +60 deg. C
Humidity up to 95%
-20 deg. C to +60 deg. C
Humidity up to 95%
-20 deg. C to +60 deg. C
Humidity up to 95%
Protection: IP66 front - IP20 rear (EN60529)
Protection: IP66 front - IP22 rear (EN60529)
Protection: IP66 front - IP22 rear (EN60529)
Standard: TBDcm - Steering: TBDcm
Standard: TBDcm - Steering: TBDcm
Standard: TBDcm - Steering: TBDcm
Please check our website
for the latest status.
None
HD 08T21 STD
HD 12T21 MMD
HD 12T21 STD
IEC 60945 4 th (EN 60945:2002)
IACS E10
ClassNK - Nippon Kaiji Kyokai
GL - Germanischer Lloyd
DNV - Det Norske Veritas
ABS - American Bureau of Shipping
BV - Bureau Veritas
LRS - Lloyd’s Register of Shipping
IEC 60945 4 th (EN 60945:2002)
IACS E10
ClassNK - Nippon Kaiji Kyokai
GL - Germanischer Lloyd
DNV - Det Norske Veritas
ABS - American Bureau of Shipping
BV - Bureau Veritas
CCS - China Classification Society
LRS - Lloyd’s Register of Shipping
IEC 60945 4 th (EN 60945:2002)
IACS E10
ClassNK - Nippon Kaiji Kyokai
GL - Germanischer Lloyd
DNV - Det Norske Veritas
ABS - American Bureau of Shipping
BV - Bureau Veritas
CCS - China Classification Society
LRS - Lloyd’s Register of Shipping
• SUNLIGHT READABLE / HIGH BRIGHT VERSIONS AVAILABLE
21
22
Page 15
2
500 cd/m (typ) - 700:1 (typ)
High Bright versions available
80 deg. (up/down/left/right) @ CR >10
16.7 million
• GLASS DISPLAy CONTROL™ , SOLID STATE MENU SySTEM
IND100911-1
35ms (typ)
600 cd/m (typ) - 600:1 (typ)
High Bright versions available
70 deg. (up/down) / 60 deg. (left/right) @ CR >10
HD 08T21 STD
IP Rating
20
HD 12T21 STD
LED Backlight,
TFT Active-matrix
12.1 inch - 245.76 (H) x 184.32 (V) mm
TBD
Compass Safe Distance
• FORM, FIT AND FUNCTION - LONG-TERM COMMITMENT
HD 08T21 STD
LED Backlight, TTL Interface,
a-si TFT Active Matrix
8.0 inch - 173.4 (H) x 104.4 (V) mm
800 x 480 - 0.2168 (H) x 0.2168 (V) mm
314.00 (W) x 272.00 (H) x 55.50 (D) mm
Approx TBD kg
Note: Some of the Type
Approvals could be pending.
• MODULE BASED, TAILOR-MADE SySTEMS MADE EASy!
HD 12T21 STD
Projected Capacitive Technology (PCTouch) MULTITOUCH
Optical Bonding Technology
Composite Video Input (3 x BNC)
TYPE APPROVAL & TESTING
• SUPERIOR BONDING TECHNOLOGy
HD 12T21 MMD
TBD
ENVIRONMENTAL DATA
• TyPE APPROVED
HD 08T21 STD
236.00 (W) x 166.00 (H) x 50.00 (D) mm
Approx TBD kg
Available Accessories
• MULTITOUCH
12 INCH
Projected Capacitive Technology (PCTouch) MULTITOUCH
Optical Bonding Technology
Factory Options
• IP22 / IP66
12 INCH
Note: Please visit our website
www.hatteland-display.com
for up-to-date datasheets and
specifications during 2011.
TECHNICAL DATA
products for a multitude of onboard ship systems
8 INCH WIDESCREEN
Example from report / letter style
"8." and "9." can be considered as Main Header. "8.1, 8.2" can be considered as a Sub Header.
Quotation
__________________________________________________________________________________________________________
18.04.2008 - Created by:Pablo Tveita
8.
Technical documentation
8.1. Included in delivery
The following documentation is included and will be a part of each delivery:
•
Packing list
•
Custom invoice
•
Declaration of origin
•
Certificate of Conformity (COC)
•
Test certificates
•
Maintenance procedures
•
User manual
•
Serial number list
8.2. Additional documentation
The following documentation will be made available for Kongsberg Maritime:
•
•
9.
Type Approval Certificates (Ref. Item 9)
Complete test reports according to IEC60945, IACS E10 and classification society’s requirements.
Type approval
The quoted products will be tested and Type Approved in accordance with IEC60945 and IACS E10.
Protected environment 1G.
Type Approval Certificate from the following Classification Societies is included:
•
•
•
•
•
•
DNV
ABS
GL
BV
ClassNK
LRS
Det Norske Veritas
American Bureau of Shipping
Germanischer Lloyd
Bureau Veritas
Nippon Kaiji Kyokai
Lloyd’s Register
Page 14 of 21
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Page 1 of 1
Tel: (+47) 5276 3700 - Fax: (+47) 5276 5444 - [email protected]
_____________________________________________________________________________________________________________
Enterprise: NO 974 533 146
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - [email protected] - www.hatteland-display.com
Example from RamBase® ERP/MRPII Client. Showing key elements.
Note: Variations in layout of RamBase® documents may differ on content needs. Main required objects are noted here (logo, text blocks)
HattelandÿDisplayÿAS
Åmsosen
5578 NedreÿVats , Norway
Tlf:
+47ÿ4814ÿ2200
Faks:
+47ÿ5276ÿ5444
Foretaksreg: NOÿ974ÿ533ÿ146ÿMVA
6512 - ElisabethÿHermansen
[email protected]
Tlf:
+47ÿ916ÿ09ÿ370ÿ
HATTELANDÿDISPLAY,ÿRegnskapsavd.
REGNSKAPSAVD.
SERVICE/EGETÿBRUK
5578 NEDREÿVATS
NORWAY
Konto
Forsendelsebetingelser
Forfall
Betalingsbetingelser
Forsendelsemåte
Deresÿref
Vårÿordre
Deresÿordre
Vårÿref
Pos Antall
1
Sendÿtil :
:
:
:
:
:
:
:
:
:
10038
DAP
PAKKSEDDELÿKOPI
30ÿDAYSÿNET
DHLÿDOCUMENTS
DavidÿHawthorne
COA/175408
MarketingÿMaterial
6512 STEIN
Pakkseddelnr. :
Dato:
CSA/151386
31.05.2011
Side: 1 av 1
Referanse
1 DIVHD
30ÿpcsÿProductÿOverviewÿBrochure
Fabrikat : XXX Oppr. : NO
EUtaric: 8473.30.80.00
Deresÿno : MarketingÿMaterial
Ordrenr. : COA/175408-1
HattelandÿDisplay,ÿInc. - DavidÿHawthorne
11440ÿW.ÿBernardoÿCt.,ÿSuiteÿ300
US - 92127 - SanÿDiego,ÿCA
USA
Totalÿvekt : 12 Kg
Hattelandÿ Display'sÿ Salgs-ÿ ogÿ Leveringsbetingelserÿ gjelder.
NS-ENÿISOÿ9001ÿcertifiedÿbyÿDetÿNorskeÿVeritas.
IND100911-1
Page 16
Example from user manual style. Main Header in box, while Sub Headers in the text
Hatteland Display AS
About this manual
The manual contains electrical, mechanical and input/output signal specifications. All specifications in this manual,
due to manufacturing, new revisions and approvals, are subject to change without notice. However, the last update
and revision of this manual are shown both on the frontpage and also in the “Revision History” chapter at the end of
the manual.
Furthermore, for third party datasheet and user manuals, please see dedicated Documentation and Driver DVD
delivered with the product or contact our sales/technical/helpdesk personnel for support.
About Hatteland Display
Hatteland Display is the leading technology provider of specialized display and computer products, delivering high
quality, unique and customized solutions to the international maritime, naval and industrial markets.
The company represents innovation and quality to the system integrators world wide. Effective quality assurance and
investment in sophisticated in-house manufacturing methods and facilities enable us to deliver Type Approved and Mil
tested products. Our customer oriented approach, technical knowledge and dedication to R&D, makes us a trusted
and preferred supplier of approved solutions, which are backed up by a strong service network.
www.hatteland-display.com
You will find our website full of useful information to help you make an informed choice as to the right product for your
needs. You will find detailed product descriptions and specifications for the entire range on Displays, Computers and
Panel Computers, Military solutions as well as the range of supporting accessories. The site carries a wealth of
information regarding our product testing and approvals in addition to company contact information for our various
offices around the world, the global service centers and the technical help desk, all ensuring the best possible
support wherever you, or your vessel, may be in the world.
Contact Information
Head office, Vats / Norway:
Hatteland Display AS
Åmsosen
N-5578 Nedre Vats, Norway
Sales office, Frankfurt / Germany:
Hatteland Display GmbH
Werner Heisenberg Strasse 12,
D-63263 Neu-Isenburg, Germany
Tel: +47 4814 2200
Fax: +47 5276 5444
Tel: +49 6102 370 954
Fax: +49 6102 370 968
[email protected]
Sales office, Aix-en-Provence / France:
Hatteland Display SAS
ACTIMART, 1140 RUE AMPERE, BP 50 196
13795 AIX-EN-PROVENCE, CEDEX 3
France
Sales office, Oslo / Norway:
Solbråveien 20
N-1383 Asker
Norway
Tel: +47 4814 2200
Fax: +47 5276 5444
Tel: +33 (0) 4 42 16 47 57
Fax: +33 (0) 4 42 16 47 00
Sales office, San Diego / USA:
Hatteland Display Inc.
11440 W. Bernardo Court, Suite 300
San Diego, CA 92127, USA
Tel: +1 858 753 1959
Fax: +1 858-408-1834
For an up-2-date list, please visit www.hatteland-display.com/locations
8
General
IND100077-1
IND100911-1
Page 17
7.1.1 Indexing
For documentation, manuals, guides and reports it is often logically wise to choose INDEX based setup (i.e. Contents as
shown in this manual indicated with numbers formatted as 0, 0.0 or 0.0.0). Indexing table should have levels of indents but
keep the same font size. Avoid ending Headers and Sub Headers with an period at the end. General rule is to use the main
fonts and colors as specified in this manual. Please contact Hatteland Display, Marketing with help for setup and maintain the
INDEX feature of your media.
Here are an example of a 3 level index and its resulting index table/contents view.
Example from report / letter style
Example from contents page style
0. HEADER
The text goes here in regular body-text.
0.0 SUB HEADER
We need to explain deeper, so we create a
sub header of the main header.
0.0.0 SUB HEADER2
The sub header above needs even one
more level of detail, so we create a sub
header 2.
7.2 Red Line
The Red Line is a very small but subtle identity for Hatteland Display and is used in combination of the brand logo, company
logo, addresses and web site logo. It gives the impression of a framework that consists of top banner, content and bottom
banner for all kinds of media, but also establishes our company profile across all medias. The Red Line should be used very
carefully and not made to thick. It can also be animated by drawing it from left to right or right to left.
The Red Line should be used from start to end of the media created, however for certain electronic documents this is not
possible, so for these cases the Red Line must go from margin-to-margin on media and all text and logos must be aligned to
the ends of the Red Line.
The Red Line can be used elsewhere in the content of the media also together with the top and bottom line, but should be
used carefully not to overcomplicate the media with too many.
Below are some thickness tips.
A0-A6 media
Web site/Screen Material
Poster Material 70x100cm
= 1 pt thick line
= 1 px thick line
= 2 pt thick line
1 pt thickness:
3 pt thickness:
IND100911-1
Page 18
7.3 Bullet Points
Hatteland Display allows for different bullet points based on which media/file format is used. This is due to the fact that some
software are meant for layout while others are meant for documentation/presentation purposes and not all feature the same
design in bullet points creation.
Round Bullet Point
Square/Box Bullet Point
• Bullet Point #1
Bullet Point #1
• Bullet Point #2
Bullet Point #2
• Bullet Point #3
Bullet Point #3
-
An extra line is preferred if space allows for it.
"BLACK" color only
Intended for documentation / reports / manuals.
Suitable for WEB, since its part of HTML spec. <LI>
Accessible by all.
-
An extra line is preferred if space allows for it.
"GRAY" color only
Intended for brochures, presentations, animations & poster/trade show material.
Can be used "off-margin" as shown in this manual.
Accessible by graphic/layout designers only.
7.4 Ordinary Images
Hatteland Display strives to use the highest quality pictures available, either by means of editing, manipulating (removal of
objects, dust, scratches), compositing, stitching, image enhancement or using 3D renderings to improve the overall look of
the image. The pictures can also have caption. The border is 0.5pt thick and in color "GRAY". In general all typical image
effects should be avoided such as Drop Shadow, Outline Glow, double colored borders etc.
For examples, please review the Appendix chapter.
7.5 Product Images
When Hatteland Display are introducing preliminary or new finalized products, it is important that they are presented as
elegant as possible. Acquiring actual product pictures can be impossible due to development phases. In such cases, we
provide solutions on how to present our products correctly and in which style they are to be presented in. If time permits, we
are able to produce realistic 3D pictures* as close as possible to the real life product before it is even prototype built.
All product pictures today are taken by a professional photographer hired on-site and used in all instances of brochures,
web-site , advertisement and product posters. It is the most prefarable style if time and product availability permits.
In cases of urgent needs or during critial deadline situations, a high quality textures, shadow based 3D realistic renderings*
can be used.
*An 3D realistic environment gives us an unlimited number of design possibilities, animation possibilities, all kinds of resolutions, "exploding" products showing
it's interior or focus on close details. Capture product images which contains unwanted reflections, multi-colored lightning, blurring, unwanted shadows or smudge
marks and locking the photo set to just a given set of angles during a photo shoot. Also, over time it is impossible to physically align products in the same style
making 2 year photo and a yesterdays's photo appear similar in respect of angles, photo cuts and maybe even lightning, shadows will differ. Additional pictures or
new angles based on the design needs can be created in the same Hatteland Display profile quality within minutes, keeping our similarity of picture design
consistent for several years has proven to be extremely effective. Adding customer logo's, changing product paint colors, choosing different images on screen can
all be done quickly within minutes and there is no need to focus on max pixel resolutions, lenses, upgrades of camera equipment, lightning setups, dedicated
studio room, availability of products, post-editing etc. It does require a lot of time to produce a 3D realistic model and attention to shadows, textures, radiosity
lightning are key factors for success.
All images must be in high resolution (300 DPI or at least 2048 pixels wide). Compression such as JPEG should be avoided as
it manipulates image data. JPEG can be used, but only Adobe Photoshop saved in 90% or 11/12 in quality is approved.
Approved image format to use is ".TIF" or ".TGA". Note: ".TIF", it is suggested to save .TIF images with Byte Order set to
"IBM PC" and not "Macintosh" format" as it seems to be uncompatible with certain PC based software (unexplained crashes).
Avoid saving/using pictures in .EPS format, as this format are only intended for vectorized content such as logos and
wireframe/solid colored illustrations that contain no pixel information. There is no real need to save images as CMYK, as
today's software will convert RGB into CMYK automatically, saving you pre-processing time before you go final and avoid the
hassle with having color calibration performed on your Operating System towards the screen you are using (except if using
Analog VGA with CRT monitors). Please review the Appendix chapter for examples.
IND100911-1
Page 19
7.6 Tables
All Hatteland Display tables in documents and media should follow the following design and rules. Text can be centered, left
or right adjusted depending on the contents and needs. Alternating fill by using a "GRAY" shading are allowed. If other
colors (red, green, blue, purple, yellow) are to be used, they should be toned down to not appear to harsh and strong for a
on screen media.
The fonts used should be as specified in this manual. The font color should in general not interfere with the background cell
color and not appear hard to see on both screen or printed media. The main font color should always be black, except for
headers which are shown in a slightly larger font and in white color.
Acceptable Table Combination/Colors:
Cell Header (white color)
Cell Header (white color)
Cell Header (white color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
7.7 Word Breaking
All Hatteland Display written text has to be presented easy to read and to match the overall design. For large text blocks,
please consider breaking it up with commas, new lines, periods and paragraphs. Long words should generally not be presented as the word "presented" just did with an "pre-sented" "-" to indicate a broken word. For those cases, make sure
the word "presented" is shown as a full word on the next line. In some cases, "justify" a text block to appear more design
elegant can be chosen.
A general rule for all written text in all sizes are to space it out and make sure its easy to read. Consider using
bullet points if the text written consists of many short sentences separated by periods or commas. Here is an
example:
We manufacture many of our own components using sophisticated techniques and machinery, and QA systems such as VSM, 5S and KPL.
Our ability to meet your demand is ensured using cutting-edge design and production systems such as LEAN manufacturing.
Our sophisticated line manufacturing and 3-color calibration chambers with its 5 thermal chambers also reflects our dedication. We also
provide Class 1000 and 10000 clean rooms, a dedicated prototype section and a dedicated test section to support customers worldwide.
For easier reading and to appear more elegant, consider using bullet points like this.
We manufacture many of our own components using sophisticated techniques and machinery, and QA systems such as VSM, 5S and KPL.
Our ability to meet your demand is ensured using cutting-edge design and production systems such as:
• LEAN Manufacturing
• Sophisticated Line Manufacturing
• 3-color calibration chambers
• 5 Thermal chambers
• Class 1000 and 10000 clean rooms
• Dedicated Prototype section
• Dedicated Test section
IND100911-1
Page 20
Sometimes "justify" a text block can be used to when placed next to an picture. Notice that all lines and words
have the same length.
We manufacture many of our own components using sophisticated techniques and
machinery, and QA systems such as VSM, 5S and KPL. Our ability to meet your demand is
ensured using cutting-edge design and production systems such as LEAN manufacturing.
Our sophisticated line manufacturing and 3-color calibration chambers with its 5 thermal
chambers also reflects our dedication. We also provide Class 1000 and 10000 clean rooms,
a dedicated prototype section and a dedicated test section to support customers worldwide.
7.8 Page Breaking
All documents, reports and manuals should preferably be page broken by headers or paragraphs if possible for easier
reading and overall presentation. Examples of this is clearly seen in this manual, where some pages appear to have a lot of
"free space". The reason for this is that the following content on the preceding page cannot fit into its previous page
causing break-off in the paragraphs. For that matter, the content was moved to the next blank page, leaving the preceding
page from 30-80% filled with "free space".
Please review the Appendix Chapter for examples.
IND100911-1
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8. Trademarks
A trademark protects our technology, design and the reputation for our company. A trademark is a type of intellectual
property, and typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements.
8.1 Registered Trademarks
Initially a registration of a trademark is done during a two-step design phase.
™
Phase 1:
From the point the registration takes place until it was found approved and fully registered as ® trademark, a "™" is added
to the logo in question. Like this: GLASS DISPLAY CONTROL™ or HATTELAND DISPLAY™. This phase may take 2 years.
®
Phase 2:
After the approval, and ® is added to the logo (normally in top right corner approx 1/4 of the logo height or by visual look).
Reference: http://www.hatteland-display.com/corporate_trademark_certificates.php
8.2 Design Trademarks
A design trademark is used for unique products that are developed & designed by Hatteland Display. An example would be
our backpack concept for the Series 2 Display and Computer product range introduced in 2005.
Reference: http://www.hatteland-display.com/corporate_patent_and_design_certificates.php
IND100911-1
Page 22
9. Advertisements
4 main groups:
•
•
•
•
Corporate
Product
Employment
Web
-
promoting Hatteland Display as a company and its capabilities. May be market related.
promoting products, specifications and features. Slightly market related.
focuses on humans as "engine" for our continuing success and motivation.
primarily product and brand oriented, but includes all the concept mentioned above.
These groups have their own set of design rules, but generally are all based on the rules mentioned in this manual.
• Corporate shows often images of entrance, location, production areas, people in work, product pictures without any
captions. The main focus is in the written words and to provide a clear understanding. This kind of advertisement is to get to
know our company and our capabilities, history and technology without too many technical details.
• Product shows images of actual products without mentioning specific type numbers, but rather "ranges" of product
directed to markets and uses. These kind of advertisement is to get to know our product ranges and size, but sometimes also
what market they are targeted for.
• Employment show strong focus to be human direct in writing and trigger physiological elements of the person reading it
and invites them to join our company. The amount of text used shall be as minimal as possible to gain quick interest in the
"available job jungle". The fonts and colors used are based the rules as described in this manual.
• Web site is designed after the same rules that apply to documents, manuals, advertisements etc. The fonts are the same,
the graphic material is designed in similarity. It should be an interactive version where the content is often dynamically
updated but are still within the design rules. It is important to not rely on plugins (flash, embedded video) or software
databases that do not comply with our company profile designs or that slow down visitors in their path.
IND100911-1
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10. Online/web based communication
The web site, www.hatteland-display.com
The web site should be easy and fast to navigate. It should contain all the information available for our products, company,
key personnel, contact information, service and support at the first screen, via a menu (even after product have gone
obsolete, material shall be updated to reflect our focus on long lasting support). The menu is naturally part of all pages
viewed, and the location is visible by a horizontal bar at the top of the site at all times.
Navigation and "the time to reach" material (pdf, manual, pictures, drawings) should be fast as possible and without clutter.
Content should be updated at least once a week (with dates and text) - no matter what the importance of the update was.
The websites should have no loading of animation during first page view for instance causing an tedious loading & delay each
time they visit the website. In addition Flash, Silverlight componentes and effects should not be present as these requires
additional loading, are target for crashes, tedious to look at and they have a constant need for updates for the Operating
system along with the fact it does not offer anything "better" to the website, except for being nice looking, which can be
achieved anyway by subtle use of tables, colors, lines and fonts. CSS styled animation and effects are however suitable, if
fades and animations are not moving/animated too slow, resulting in a lack of responsiveness.
All web sites produced by Hatteland Display shall be tested in the range of most popular browsers (i.e. Internet Explorer,
Mozilla Firefox, Opera, Safari, Google Chrome) and the resolution shall be locked to 1024x768 or 1280x1024 to support 15/17
inch TFT users. It has proven to be a suitable resolution that do not create any visual problems for the visitors and all
content is highly accessible.
Examples from webpage:
IND100911-1
Page 24
10.1 Visions - customer eNews publication
The Visions e-mail newsletter informs customers
about recent official/press releases and are released
by needs. Visions design is based on some key rules:
Friday, March 26, 2010
HT C01
Dear Reader,
The end of the first quarter of 2010 is upon us, and in spite of the much spoken about economic downturn, we at
Hatteland Display see a stable market with many opportunities... Read more
Layout:
The layout has been designed and tested thourghly
against the mailing system which requires the code to
be validated by http://validator.w3.org. This validator
has to approve the document and its code before it
can be shipped successfully to customers.
The layout is based on our regular company/web
profile and follows the same rule in choice of
presentation, simplicity and style elements. The
layout consists of two "layers". The first is the "index
page view" while the second page is the actual story
which don't have to be validated since it is stored on
our website and are not shipped through the e-mail
system.
The Short News bar at the right shall not have too
many words, the appropriate amount of the final
height should not be higher than the "news box" to
the left with the picture. If so, the Short News text
has to be shorten and the full story put on a "story
page view" instead. The Short News bar should also
be similar in height of the top stories boxes.
Amount of stories should be between 4-8
Fonts:
Verdana only in selected/suitable sizes.
Same colors as specified in this manual.
Handel Gothic BT can be used, but only as graphics.
Pictures:
Pictures for the "index page view" is always aligned to
the right and is of the same size. It should consists of
parts of the original/bigger picture seen in the "story
page view". All other layout, placement, design,
picture rules etc. as per this manual. See closeup to
the right.
Teaser:
The teaser should not be more than 5 lined which
ends with the "...Read more" with the link to the
"story page view". See closeup to the right.
Content:
The contents page shows the entire story with all
pictures, linked documents etc. It has its own design,
that rely on our letter/documentation profile as
specificed in this manual. One important rule is to
keep the story at minimal words and with huge
pictures. See closeup to the right.
Basically the lined setup is:
"Header"
"Picture Banner" (if possible)
"Complete story text" which also includes pictures.
Lars Skjelbred-Eriksen, Vice President Sales & Marketing
Hatteland Display is pleased to announce
the successful conclusion of TEMPEST
testing
Short Stories
Hatteland Display at Sea Japan,
April 21-23rd.
Read more
Hatteland Display is pleased to announce the successful
conclusion of TEMPEST testing on one of its most widely
used maritime display models...
Read more
The HT C01 is based on the latest
available
computer
technology,
Hatteland
Display's
efficient
production methods and design for
mass production, ensure that it is a
cost- competitive option.
In order to avoid problems of
overheating, the HT C01 designers
have ensured exceptional thermal
design, which allows for 24/7
operation in the -15C to +55C
temperature range.
Friday, March 26,
To
evaluate
it's
maximum
environmental capability over and
beyond
the
type
approval
requirements, the HTC01 has also
been Halt tested; the results were
impressive!
The Winner of the 2009 Yacht
Competition...
Read more
The Upcoming Sea-Air-Space Exposition,
May 3rd - 5th. Meet us at booth 1200!
We invite all our customers to visit us at our booth.
Come and see our new products, and participate in our
Special Golfing Competition! ...
Read more
Visions Issue Schedule 2010
Click here
Dear Reader,
The World's First Mass Production of IEC
60945 approved 23inch LED displays has
started!
The end of the first quarter of 2010 is upon us, and in spite of the much spoken about economic downturn, we at
Hatteland Display see a stable market with many opportunities... Read more
The LED backlighting ensures that the new 23" Series 1
display provides excellent viewing performance...
Read more
It has a high end Core2Duo processor, supports full length /full height PCI / PCIe cards, 4x Gigabit
ethernet (with teaming functions and different chipsets) and SSD options.
ECDIS ready hardware from Hatteland
Display. No worries.
Our ECDIS ready hardware has been improved!
Read more
Lars Skjelbred-Eriksen, Vice President Sales & Marketing
Furthermore the removable
top-cover makes it very easy
to upgrade internal elements
and also means the product
is extremely service friendly
once in the field.
Series 2 from Hatteland Display Gaining
Ground in the US
Hatteland Display is pleased to announce
the successful conclusion of TEMPEST
testing
FLIR Systems showed Hatteland Display Series 2 at the
Miami Boat Show...
Read more
For information about availability and lead-time, please contact [email protected]
Organizational improvements for a more
dynamic sales-organization
Hatteland Display is pleased to announce the successful
conclusion of TEMPEST testing on one of its most widely
used maritime display models...
Read more
Information, pictures, illustrations and content may not, in whole or in part, be copied, photocopied, reproduced, translated or reduced to
any electronic medium or machine-readable form from this document without the prior written consent of Hatteland Display AS. The
products may not be copied or duplicated in any way.
Visions Issue Schedule 20
Click here
The World's First Mass Production of IEC
60945 approved 23inch LED displays has
started!
The LED backlighting ensures that the new 23" Series 1
display provides excellent viewing performance...
Read more
ECDIS ready hardware from Hatteland
Header in "Black"
Display. No worries.
color
The related "cropped" picture
Teaser
text
with its "...Read more" link
Our ECDIS ready hardware
has been
improved!
Read more Teaser text "box" is of the same height as picture.
Series 2 from Hatteland Display Gaining
Ground in the US
The Compact Computer
HT C01
The HT C01 is based on the latest
Organizational
improvements
for a more
available
computer
technology,
Hatteland
Display's
efficient
dynamic
sales-organization
production methods and design for
mass production, ensure that it is a
We want
respondoption.
fast and effectively to our
cost-to
competitive
customers' needs. With a new structure of our sales
In order
to avoid
problems
of dynamic...
organization
we expect
to be
even more
overheating, the HT C01 designers
Read more
have ensured exceptional thermal
design, which allows for 24/7
operation in the -15C to +55C
temperature range.
Page 25
The Winner of the 2009 Y
Competition...
Read more
Story page view
We invite all our customers to visit us at our booth.
Come and see our new products, and participate in our
Special Golfing Competition! ...
Read more
FLIR Systems showed Hatteland Display Series 2 at the
Miami Boat Show...
Read more
Hatteland Display at Sea J
April 21-23rd.
Read more
Trackback link to the index page.
Hatteland Display AS
Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - Fax: (+47) 5276 5444
The Upcoming Sea-Air-Space Exposition,
May 3rd - Index
5th. Meet
us view
at booth 1200!
page
Short Stories
The HT C01 is recognized for its innovative design aspects, having
received a Red Dot Product Design Award and Honourable mention
distinction.
We want to respond fast and effectively to our
customers' needs. With a new structure of our sales
organization we expect to be even more dynamic...
Read more
To
evaluate
it's
maximum
environmental capability over and
beyond
the
type
approval
requirements, the HTC01 has also
been Halt tested; the results were
impressive!
IND100911-1
Friday, December 18, 2009
The Compact Computer
Friday, December 18, 2009
11. Stationeries
Stationaries follow the same company profile and design layout elements as described earlier in this manual. The most
prominent examples are shown below, but the same rules apply for other stationary design not illustrated in this section.
This may include give-aways and typical one-time projects.
11.1 Business Cards
The amount of lines of data may vary between 1-4 lines. More than this will interfere with the general layout design and
should be avoided. It's design is based on the same layout as the Outlook Signature. Can also be used as name tags during
events, tradeshows and seminars etc.
Two sides Business Cards is also possible, where one side is normally English and side 2 in a different language of choice.
First Middle Last Name
Title
Phones first lines
e-mail as last line
The company address
for which the person
is physically located.
Direct Phone
Cell Phone
Fax
e-mail
: +xx xxxx xxxx
: +xx xxx xx xxx
: +xx xxxx xxxx
: [email protected]
Hatteland Display
Complete office address here
Technical Data (cards suitable for Canon CX 350 Printer):
Canon 300G matt p-white, both side namecard. 91mm wide x 55mm height.
Type Number: MB300DA PWM1 - 0191B004[AA]
11.2 Name Tags
Use the business cards from above.
IND100911-1
Page 26
11.3 Product Labelling
The HATTELAND® brand logo
is ONLY used for elements directly in physical contact with products.
This include packaging box (cardboard), serial labels and specific warning/information labels that are attached to products.
This may also include an removable HATTELAND® logo sticker in front or non-removable HATTELAND® brand logo
mechanically engineering into the chassis, back cover or onto the user controls plastic/rubber material. The user manual
delivered with each products also give indication of where all labels are located and the type of label design. Each product
has their own internal document describing where the labels are to be placed and what the label should contain of text.
Note that some labels and products also use the HATTELAND DISPLAY® company logo in addition to the Brand Logo. The
Company Logo (HATTELAND DISPLAY®) can be used on products, but primarly the company logo is only visible on 1 type of
serial label and used in manuals, datasheets and other paper materials.
Below are examples for approved uses and placement of the HATTELAND® brand logo or Company Logo.
Company or Brand Logo on Serial Label
Current Lables in use
HATTELAND® Brand Logo on Info Label
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Page 27
Current Lables in use
HATTELAND® Brand Logo by Mechanical Engineering / Design
Brand Logo sticker examples (tradeshows, exhibitions, showcase, demo products)
IND100911-1
Page 28
Packaging Logo Placement and Specifications
- Logo to be used: Company Logo ONLY. No other logo or graphical element is allowed, except Packaging icons as shown above.
- Logo and other symbols and text to be printed in single color, BLACK.
- Placement of logo in center horizontally to approx 50% sized from the full width of printable area.
(Center for logo is set to H to D horizontally exlcuding the ® mark).
See Blue Line above.
- Placement of logo vertically on printable area to be approx 1.5 x height of logo above center.
See Green Line above.
IND100911-1
Page 29
12. Appendix - Correct / Incorrect use of elements
- Reference: "4. Logo Usage, Point 2"
2. The logos cannot be enclosed inside any shape or object, stretched, distorted or applied with effects in any way.
When scaling the logo to fit documents or material, always respect "scale to aspect ratio".
Correct
IND100911-4
Incorrect
Page 30
- Reference: "4. Logo Usage, Point 7"
7. Spacing requirements
• Do not attach graphic or typographic devices to logo, and do not use in close proximity to competing design elements.
• Minimum space between all four sides of the logo and adjacent typography or other design elements
(including photography) should be at least the height away from the logo. Examples given in table below:
Correct
Incorrect
__________________________________________________________________________________________________________
Technical Report
__________________________________________________________________________________________________________
sdfsdUd magna feumsandrem nibh essent inim voluptatum
ipis ad ea facin ulput venibh ent ea commod erit aliquamet wisi.
Dui bla facilit, quis aci tem velessed essed tio dolesequam
il ea core feu faciduip et lamet niam, sendrem quatis
nibh eummy nosto odo delenibh et augait esse con
erit dolor suscip erostrud tat. Duis nons alit accummy
nit praese velenit augiat, vulputat wisis nos nons estie
duisl dolobor sequamet, sequat. Tis nonulla mcommy
nit vulputet velessed dolore tem il ut ad diat, sit vel iure
dolum vendigniat.
Technical Report
sdfsdUd magna feumsandrem nibh e
ssent inim voluptatum ipis ad ea facin ulput
venibh ent ea commod erit aliquamet wisi.
Dui bla facilit, quis aci tem velessed essed
tio dolesequam il ea core feu faciduip et
lamet niam, sendrem quatis nibh eummy
nosto odo delenibh et augait esse con
erit dolor suscip erostrud tat. Duis nons
alit accummy nit praese velenit augiat,
vulputat wisis nos nons estie duisl dolobor
sequamet, sequat.
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Page 1 of 1
_____________________________________________________________________________________________________________
Page 1 of 1
_____________________________________________________________________________________________________________
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - [email protected] - www.hatteland-display.com
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - [email protected] - www.hatteland-display.com
IND100911-4
Page 31
- Reference: "4. Logo Usage, Point 8"
8. Unacceptable / Incorrect usage
• Do not tint or re-color the logos. Example shows 50% tint. This causes also different strength of colors.
• Do not add shadow or "enhance" the logo. Example show "Drop Shadow" and "Outer Glow" effects.
• Do not alter the position(s), re-scale or re-work of any of the logo elements.
• Do not place the logo on an angle except for exceptional display purposes allowed and quality approved
by Hatteland Display, Marketing.
IND100911-4
Page 32
- Reference: "7.4 Ordinary Images"
Hatteland Display have certain requirements for the image which is illustrated in the table below.
Acceptable Use
Picture has been adjusted in levels, brightness to show more
details.
Picture has been cropped.
Picture is with border, giving it a clear edge.
Picture is kept with its original aspect ratio, i.e. not stretched.
Drop shadow or other effects is not allowed.
Unacceptable Use
Picture
Picture
Picture
Picture
Picture
Picture
Acceptable Use
Removed unwanted objects (advanced photo manipulation).
Cropped picture to appear wide and to shift focus of image.
Rotated picure to create a flat aligned horizon.
IND100911-4
is too dark.
show distracting details at bottom.
is without border, making the sky blend into background.
is not cropped.
has been stretched to match design elements.
has been applied with "Drop Shadow"
Unacceptable Use
Picture has unwanted objects (car & reflection from garage port)
Picture has a 4:3 format, while the image/lens is clearly more wide
Horizon in image seems to be sliding upwards.
Page 33
Acceptable Use
Unacceptable Use
Removed logo/text.
Aligned horizon to appear flat and aligned.
Show more of the original picture, but also cropped to appear wider.
Correct border applied.
Picture has parts of logo or text.
Picture is misaligned, horizon is slanting.
Picture has wrong border applied.
Picture has cut of parts of the ship, even though the original picture
show the entire ship.
CARGO SHIP INC
IND100911-4
Page 34
- Reference: "7.5 Product Images"
Hatteland Display have certain requirements for the image which is illustrated in the table below.
Unacceptable Images
Picture captured "ad-hoc".
Cheap camera lens producing barrel distortion.
Picture shows background elements and show reflections of
camera man and room. No focus on lightning, shadows, disturbing elements, elegance.
Should NEVER be presented or used officially and generally
avoided.
Primarily for internal use ONLY and for internal documentation
and
during development stages for customized products.
IND100911-4
Acceptable Images
Solid "odd" colors, giving the picture a "cheap" look.
Can be used during internal documentation or via early, personal
customer communication through engineers and sales personnel.
Should not be used for official material.
Page 35
Acceptable Images
Preferred Images
Picture 1 shows an outline version (wireframe) of the product in
"BLACK" color. Should always be combined with a white
background. Can be used for official material.
Photos taken by professional photographer with double flash. Minimal
or no post-editing was done. Product is placed against white backdrop
on a white table (preferably with minor reflection capabilities, typical
Plexiglass material or thin glass with white paper underneath to produce
reflections).
Picture 2 is 3D generated realistically. Picture feature shadows,
correct lightning, real scanned textures and structure effects to
appear real.
Further, unlimited angles and variations is possible with this
technique. Should be used when no photo is available for a
desired angle.
The final picture should show faint shadows and reflection if possible for
the most elegant result and style. Indication of cheap flash bulbs is not
visible.
Also showing a close-up of certain details is preferred.
Please ask for Hatteland Display, Marketing Department's approval when in doubt.
IND100911-4
Page 36
- Reference: "7.6 Tables"
Unacceptable Table Combination/Colors, difficult to read both on-screen and paper, color difference are disturbing.
Cell Header
Cell Header
Cell Header
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
- Reference: "7.8 Page Breaking"
Here is an example of correct and incorrect page breaks, based on headers, paragraphs and a table. In some cases, text may
have to be rewritten or spaced out to concur with this rule. It is important that such supervision is exercised. Make sure
paragraphs stays together, if not possible, try to break or rewrite it into pieces that belong together.
Incorrect Page Break
7.6 Tables
Correct Page Break
• Sophisticated Line Manufacturing
All Hatteland Display tables in documents and media should follow the following design and rules. Text can be centered, left
or right adjusted depending on the contents and needs. Alternating fill by using a "GRAY" shading are allowed. If other
colors (red, green, blue, purple, yellow) are to be used, they should be toned down to not appear to harsh and strong for a
on screen media.
The fonts used should be as specified in this manual. The font color should in general not interfere with the background cell
color and not appear hard to see on both screen or printed media. The main font color should always be black, except for
headers which are shown in a slightly larger font and in white color.
Acceptable Table Combination/Colors:
Cell Header (white color)
Cell Header (white color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Cell Header (white color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Cell Header
Cell Header
Cell Header
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
• 5 Thermal chambers
• Class 1000 and 10000 clean rooms
• Dedicated Prototype section
Sometimes "justify" a text block can be used to when placed next to an picture. Notice that all lines and words
have the same length.
Supplementary Information
All Hatteland Display written text has to be presented easy to read and to match the overall design. For large text blocks,
please consider breaking it up with commas, new lines, periods and paragraphs. Long words should generally not be presented as the word "presented" just did with an "pre-sented" "-" to indicate a broken word. For those cases, make sure
the word "presented" is shown as a full word on the next line. In some cases, "justify" a text block to appear more design
elegant can be chosen.
7.1. Industrial components
Hatteland Display is using suppliers with main focus on industrial market. This means that modules and
components are chosen from industrial and embedded roadmaps.
PS/2
SERIAL LINE
USB
7.2. Internal test procedures
Hatteland Display’s internal test procedures are described in Hatteland Display’s quality manual.
Hatteland Display will within 2008 implement an extended incoming goods control which will contain spot test of
the incoming goods.
Attached document (DOC100391-1_Test specification HT 405 STD A1.doc) is an example of our internal test
procedure for a 4U computer.
PCI
PCIe
POWER
OPERATING SYSTEM
IMAGE
BACKUP / RESTORE
SOLUTION
TYPE APPROVAL
SUPPLIER TEST
SERVICE FRIENDLINESS
PHYSICAL SIZE
MOUNTING
BIOS SETUP
A “Tear Down” on a random product is a part of Hatteland Display’s procedures.
(Tear Down Report - Hatteland Display.doc)
PARALLEL PORT
Model types
We manufacture many of our own components using sophisticated techniques and machinery, and QA systems such as VSM, 5S and KPL.
Our ability to meet your demand is ensured using cutting-edge design and production systems such as LEAN manufacturing.
Our sophisticated line manufacturing and 3-color calibration chambers with its 5 thermal chambers also reflects our dedication. We also
provide Class 1000 and 10000 clean rooms, a dedicated prototype section and a dedicated test section to support customers worldwide.
For easier reading and to appear more elegant, consider using bullet points like this.
We manufacture many of our own components using sophisticated techniques and machinery, and QA systems such as VSM, 5S and KPL.
Our ability to meet your demand is ensured using cutting-edge design and production systems such as:
The technical solution on the Basic model will reduce the total computer configuration for FXVWRPHU
from 9 models to 6 models. This solution will ensure a more flexible and cost effective solution for FXVWRPHU
. This solution will also release PCI slots.
Description
CPU
RAM
HD
LAN
LAN D - Integrated on motherboard Manufacture: Different from Intel
DVD +/- R/W
Integrated Intel 965 chipset
1 x analog RGB + 1 x DVI-I (Dual) Integrated on motherboard
(DVI-I to analog RGB adapter included for 2 x analog RGB possibility)
Max resolution: 2048 x 1536
Format: 16/10, 5/4, 4/3
Support for Open GL 2.0
1 x PS2 K/B & Mouse
2 x COM ports integrated on the motherboard
4 x USB 2.0. – Rear
2 x USB 2.0 - Front
2 x USB 2.0 Internal
2 x PCI Full Height
2 x PCIe Full Height
110/220V AC 50/60Hz auto-sensing.
Windows XP PRO Embedded, 32bit.
Tailor made image on a USB Stick or DVD
Including Ghost backup/restore solution on a USB Stick or DVD.
Type Approved in accordance to IEC60945 and E10.
Type Approval Certificate for 6 classification societies.
Protected environment 1G.
Fully tested HW, OS and HW drivers
Only 2 screws to open the computer.
Easy to replace Hard Disk/SSD, Power Supply, DVD and air filter.
Same physical size as Kongsberg Maritime previous model.
Horizontal and vertical. With or without wire damper
BIOS setup in accordance with the requirement specification from KFXVWRPHU
. BIOS document will be maintained by Hatteland Display.
1 x LPT
Industrial suppliers
Specification
Intel Core 2 Duo 2,4GHz
2Gb RAM. Possibility for expansion to 8Gb.
80GB 2.5” Hard Disk SATA (Used in other Type Approved Hatteland Computers.)
Approved for horizontal and vertical mounting
4 x 100Mb/1Gb LAN
LAN A – Integrated on motherboard Manufacture: Intel
LAN B – Integrated on motherboard Manufacture: Different from Intel
LAN C – Integrated on motherboard Manufacture: Intel
Mxxxx NAV (Navigation) model
Possible for a RIC2 (PCI Radar interface card)
2 x COM ports integrated on motherboard
4 x LAN (NET A + B + C + D) Integrated on motherboard.
Net A and C are based on Intel chip. Net B and D are based on a chip different than Intel.
Matrox G550 PCIe Dual-DVI
•
Mxxxx with fiber interface for 4-monitors model
2 x COM ports integrated on motherboard
4 x LAN (NET A + B + C) Integrated on motherboard.
Net A and C are based on Intel chip. Net B and D are based on a chip different than Intel.
Matrox Extio PCI interface card
Page 8 of 14
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - Fax: (+47) 5276 5444 - [email protected]
Enterprise: NO 974 533 146
7.1. Industrial components
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Cell Header
Cell Header
Cell Header
Contents
Contents
Contents
Contents
Contents
Contents
• 5 Thermal chambers
Contents
Contents
Contents
• Class 1000 and 10000 clean rooms
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
Contents
We manufacture many of our own components using sophisticated techniques and machinery, and QA systems such as VSM, 5S and KPL.
Our ability to meet your demand is ensured using cutting-edge design and production systems such as:
• Sophisticated Line Manufacturing
• 3-color calibration chambers
Description
CPU
RAM
HD
• Dedicated Prototype section
• Dedicated Test section
LAN
7.2. Internal test procedures
Hatteland Display’s internal test procedures are described in Hatteland Display’s quality manual.
Hatteland Display will within 2008 implement an extended incoming goods control which will contain spot test of
the incoming goods.
DVD R/W
Graphics
Attached document (DOC100391-1_Test specification HT 405 STD A1.doc) is an example of our internal test
procedure for a 4U computer.
PS/2
SERIAL LINE
USB
A “Tear Down” on a random product is a part of Hatteland Display’s procedures.
(Tear Down Report - Hatteland Display.doc)
Sometimes "justify" a text block can be used to when placed next to an picture. Notice that all lines and words
have the same length.
PCI
PCIe
POWER
OPERATING SYSTEM
IMAGE
BACKUP / RESTORE
SOLUTION
TYPE APPROVAL
SUPPLIER TEST
SERVICE FRIENDLINESS
PARALLEL PORT
Our sophisticated line manufacturing and 3-color calibration chambers with its 5 thermal
chambers also reflects our dedication. We also provide Class 1000 and 10000 clean rooms,
a dedicated prototype section and a dedicated test section to support customers worldwide.
Type Approved in accordance to IEC60945 and E10.
Type Approval Certificate for 6 classification societies.
Protected environment 1G.
Fully tested HW, OS and HW drivers
Only 2 screws to open the computer.
Easy to replace Hard Disk/SSD, Power Supply, DVD and air filter.
Same physical size as Kongsberg Maritime previous model.
Horizontal and vertical. With or without wire damper
BIOS setup in accordance with the requirement specification from FXVWRPHU
. BIOS document will be maintained by Hatteland Display.
1 x LPT
Page 8 of 14
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - Fax: (+47) 5276 5444 - [email protected]
Enterprise: NO 974 533 146
We manufacture many of our own components using sophisticated techniques and
machinery, and QA systems such as VSM, 5S and KPL. Our ability to meet your demand is
ensured using cutting-edge design and production systems such as LEAN manufacturing.
Specification
Intel Core 2 Duo 2,4GHz
2Gb RAM. Possibility for expansion to 8Gb.
80GB 2.5” Hard Disk SATA (Used in other Type Approved Hatteland Computers.)
Approved for horizontal and vertical mounting
4 x 100Mb/1Gb LAN
LAN A – Integrated on motherboard Manufacture: Intel
LAN B – Integrated on motherboard Manufacture: Different from Intel
LAN C – Integrated on motherboard Manufacture: Intel
LAN D - Integrated on motherboard Manufacture: Different from Intel
DVD +/- R/W
Integrated Intel 965 chipset
1 x analog RGB + 1 x DVI-I (Dual) Integrated on motherboard
(DVI-I to analog RGB adapter included for 2 x analog RGB possibility)
Max resolution: 2048 x 1536
Format: 16/10, 5/4, 4/3
Support for Open GL 2.0
1 x PS2 K/B & Mouse
2 x COM ports integrated on the motherboard
4 x USB 2.0. – Rear
2 x USB 2.0 - Front
2 x USB 2.0 Internal
2 x PCI Full Height
2 x PCIe Full Height
110/220V AC 50/60Hz auto-sensing.
Windows XP PRO Embedded, 32bit.
Tailor made image on a USB Stick or DVD
Including Ghost backup/restore solution on a USB Stick or DVD.
Page 9 of 14
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - Fax: (+47) 5276 5444 - [email protected]
Enterprise: NO 974 533 146
The whole header and paragraph moved over to its own page,
causing the previous page to appear with "free space", but the table
is now presented as a whole unit and not being split up.
The paragraph under the table is now moved to its own page which
is not shown in this illustration, but this simple rule enhance the overall design and tidiness of an report, manual or document.
Another example, showing broken paragraph where 1 line is left on the next page that may cause misunderstandings.
• LEAN Manufacturing
Page 25
Page 24
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - [email protected] - www.hatteland-display.com
Page 24
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - [email protected] - www.hatteland-display.com
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - [email protected] - www.hatteland-display.com
Parts of the table belonging to a paragraph has been split and
continues over to the next page. Further, parts of the next paragraph under the table has also been split into two pages, 50% is
visible in the illustration.
IND100911-4
For easier reading and to appear more elegant, consider using bullet points like this.
Model types
PHYSICAL SIZE
MOUNTING
BIOS SETUP
Parts of the table belonging to a paragraph has been split and
continues over to the next page. Further, parts of the next
paragraph under the table has also been split into two pages, 50%
is visible in the illustration.
Contents (Black font color)
Contents (Black font color)
The technical solution on the Basic model will reduce the total computer configuration for FXVWRPHU
from 9 models to 6 models. This solution will ensure a more flexible and cost effective solution for FXVWRPHU
. This solution will also release PCI slots.
Hatteland Display is using suppliers with main focus on industrial market. This means that modules and
components are chosen from industrial and embedded roadmaps.
Benefit with this is:
•
High quality industrial components
•
Configuration control, exact same product delivered over several years
•
Engineering Change Notifications (ECN) from suppliers and then to our customers
•
Controlled End Of Life (EOL) situations
•
Last Time Buy (LTB) options
We manufacture many of our own components using sophisticated techniques and machinery, and QA systems such as VSM, 5S and KPL.
Our ability to meet your demand is ensured using cutting-edge design and production systems such as LEAN manufacturing.
Our sophisticated line manufacturing and 3-color calibration chambers with its 5 thermal chambers also reflects our dedication. We also
provide Class 1000 and 10000 clean rooms, a dedicated prototype section and a dedicated test section to support customers worldwide.
Contents (Black font color)
Contents (Black font color)
8.1. Basic Model
Page 9 of 14
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - Fax: (+47) 5276 5444 - [email protected]
Enterprise: NO 974 533 146
Contents (Black font color)
02.06.2008 - Rev. 1.3 Created by:Pablo Tveita
8.
The Basic model is the foundation of all model types.
The remaining models are fulfilled using a combination of the Basic model and additional interface card.
•
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Supplementary Information
02.06.2008 - Rev. 1.3 Created by:Pablo Tveita
7.
8.2. Additional Models
8.1. Basic Model
A general rule for all written text in all sizes are to space it out and make sure its easy to read. Consider using
bullet points if the text written consists of many short sentences separated by periods or commas. Here is an
example:
Supplementary Information
02.06.2008 - Rev. 1.3 Created by:Pablo Tveita
DVD R/W
Graphics
Benefit with this is:
•
High quality industrial components
•
Configuration control, exact same product delivered over several years
•
Engineering Change Notifications (ECN) from suppliers and then to our customers
•
Controlled End Of Life (EOL) situations
•
Last Time Buy (LTB) options
8.
Correct Page Break
Supplementary Information
02.06.2008 - Rev. 1.3 Created by:Pablo Tveita
Industrial suppliers
Cell Header (white color)
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
Unacceptable Table Combination/Colors:
Here is an example of wrong and correct page breaks, based on headers, paragraphs and a table. In some cases, text may
have to be rewritten or spaced out to concur with this rule. It is important that such supervision is exercised. Make sure
paragraphs stays together, if not possible, try to break or rewrite it into pieces that belong together.
Wrong Page Break
A general rule for all written text in all sizes are to space it out and make sure its easy to read. Consider using
bullet points if the text written consists of many short sentences separated by periods or commas. Here is an
example:
Cell Header (white color)
Contents (Black font color)
Contents (Black font color)
• LEAN Manufacturing
All documents, reports and manuals should preferably be page broken by headers or paragraphs if possible for easier
reading and overall presentation. Examples of this is clearly seen in this manual, where some pages appear to have a lot of
"free space". The reason for this is that the following content on the preceding page cannot fit into its previous page
causing break-off in the paragraphs. For that matter, the content was moved to the next blank page, leaving the preceding
page from 30-80% filled with "free space".
7.
All Hatteland Display written text has to be presented easy to read and to match the overall design. For large text blocks,
please consider breaking it up with commas, new lines, periods and paragraphs. Long words should generally not be presented as the word "presented" just did with an "pre-sented" "-" to indicate a broken word. For those cases, make sure
the word "presented" is shown as a full word on the next line. In some cases, "justify" a text block to appear more design
elegant can be chosen.
Cell Header (white color)
7.8 Page Breaking
7.7 Word Breaking
7.7 Word Breaking
All Hatteland Display tables in documents and media should follow the following design and rules. Text can be centered, left
or right adjusted depending on the contents and needs. Alternating fill by using a "GRAY" shading are allowed. If other
colors (red, green, blue, purple, yellow) are to be used, they should be toned down to not appear to harsh and strong for a
on screen media.
Acceptable Table Combination/Colors:
Our sophisticated line manufacturing and 3-color calibration chambers with its 5 thermal
chambers also reflects our dedication. We also provide Class 1000 and 10000 clean rooms,
a dedicated prototype section and a dedicated test section to support customers worldwide.
Unacceptable Table Combination/Colors:
7.6 Tables
The fonts used should be as specified in this manual. The font color should in general not interfere with the background cell
color and not appear hard to see on both screen or printed media. The main font color should always be black, except for
headers which are shown in a slightly larger font and in white color.
• Dedicated Test section
We manufacture many of our own components using sophisticated techniques and
machinery, and QA systems such as VSM, 5S and KPL. Our ability to meet your demand is
ensured using cutting-edge design and production systems such as LEAN manufacturing.
Contents (Black font color)
Contents (Black font color)
Contents (Black font color)
• 3-color calibration chambers
Page 25
Hatteland Display AS, Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - [email protected] - www.hatteland-display.com
The whole header and paragraph moved over to its own page,
causing the previous page to appear with "free space", but the table
is now presented as a whole unit and not being split up. The paragraph under the table is now moved to its own page which is not
shown in this illustration, but this simple rule enhance the overall
design and tidiness of an report, manual or document.
Page 37
Revision History - INB100040-1
Rev.
By
Date
Notes
01
SE
ESS
07 Nov 2008
Initial release
02
SE
09 Dec 2008
Added revision history page.
Changed front title. Was wrong ("Style Guide")
03
SE
11 May 2009
Update1: Company profile (use/placement of HATTELAND brand and company logo)
Update2: Font added, DINOT. Change of rules regarding font use (Handelgothic BT)
Update3: Brigde, statement removed due to revised company profile.
04
SE
11 Mar 2010
Update of example graphics to conform with today's profile.
General text update where needed. Added 2 more colors (Naval and Yacht)
Remove obsolete elements where found.
Added descriptions for; Stationaries, Business Cards and Name Tags
05
AH
ESS
SE
20 Apr 2010
Moved some Correct/Incorrect example elements into its own Appendix chapter.
Added Current Packaging Logo placement/use, point 11.3.
06
ESS
SE
29 Jun 2010
Revised Current Packaging Logo placement/use, point 11.3.
Revised info about logo's approval, point 4.1 to 4.7
07
SE
18 Aug 2010
Added info about the Hatteland Display bookmark icon, point 4.1
08
SE
28 Jun 2011
Added note and use of the "HD" abbreviation point 5
Added template example for RamBase system point 7.1
Added "Glass Display Control™" logo to point 3.1, 5.3, 8.1
Removed reference to Bookmark Icon, point 4.1 (obsolete)
Updated examples and change "hatteland-display.com" to "www.hatteland-display.com"
09
SE
09 Jan 2013
Added Trademark, Logo and copyright notice, page 2
Fixed missing entries for contents listing, page 3
Updated examples and adjusted to current designs, added Glass Display Control logo, page 5
Revised text to fit current standards, page 8
Revised Website text, page 24
Removed Name Tag, use Business Cards instead, page 26
Updated with current labels used, page 27
IND100911-2
Page 38
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