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ITC’S MARKET ANALYSIS AND RESEARCH – TRADE MAP USER GUIDE
Note:
AVEs presented in Trade Map are available at either the 2-, 4- or 6-digit level of the Harmonized
System (HS). Tariffs at the NTL level are also available through Trade Map, but users first need to
select an importing country product at the NTL level and then click on the Market Access tab available
on the top of the navigation menu (see Annex IV).
Tariff information at the 6-digit level allows the exporter to get a quick overview of the average level of
protection applied to a group of products in order to quickly screen and rank markets.
According to the last column of Table 19, the Costa Rican exporter faces an AVE of 0% on Watermelons to
the US, the same as its competitors in the region but much lower than that faced by Italy or Greece, which
equals 13%.
To further screen the target market the exporter will need to examine other market access measures
possibly applied by the US to Costa Rican watermelons, such as sanitary and phytosanitary measures.
Information on non-tariff measures is available in the ITC databases for some countries. Moreover, some
links to Web sites offering information about non-tariff measures are also available in the useful links section
of Market Access Map at www.macmap.org/Useful.Links.aspx.
By clicking on the value highlighted in blue (zero in this case) corresponding to Costa Rica in the last column
“Tariff (estimated) applied by United States of America (%)”, the Costa Rican exporter can find all the tariffs
that importing countries apply to the product Watermelons (HS 080711) originating from Costa Rica.
Specifically, by clicking on the tariff figure as highlighted in Figure 65, she will be redirected to the page on
Market Access Map as in Figure 66.
Figure 65: Expansion of tariff information
Ad valorem equivalent
Compare tariffs with Market Access Map:
Figure 66 shows the results available in the Compare tariffs module of Market Access Map. The module is
available as a sub-module to the Quick search module in the upper-screen tab of the tool. The Compare
tariffs module has been specifically designed to assist exporters, importers and TSIs. The exporter can use
this module to scan the world for the best market access conditions offered by all possible importing
countries. An importer can use the module to get a birds’ eye view of the tariff rates that her country applies
to all possible exporting countries in order to minimize tariffs on imported materials. A TSI can use the
module to identify products and markets that offer good prospects for trade promotion.
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