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CAMERAS EOS AdvAntAgE Unleash Your Creativity with EOS Cameras A winning combination of innovative design and state-of-the-art performance, Canon EOS is an extraordinary and comprehensive system of digital photography. At the heart of this system are Canon CAnOn OPtICAL tECHnOLOgY great Images Start with great Lenses CAnOn CMOS tECHnOLOgY EOS cameras which, along with Canon EF Lenses, Pure, High-Resolution Image Capture the Power to Excel represent more than 70 years of unparalleled For many photographers, Canon EF lenses alone are reason enough to shoot with the EOS System. A blend of world-class optics, microelectronics and precision manufacturing technologies, EF lenses are perfected in Canon’s laboratories and proven in the field. Canon optics are the preeminent choice of demanding professionals – the lenses often associated with history’s most memorable still and motion images. Pioneers in the use of new materials and innovative optical designs, Canon engineers have achieved ever higher levels of image quality, performance and dependability. Whatever, whenever and wherever you shoot with your EOS cameras, you can count on Canon EF lenses to deliver imaging performance of the highest caliber. Canon develops and produces its own CMOS sensors using proprietary technologies. They fulfill the primary functions of an imaging sensor – sensitive, accurate, low-noise capture of image data – with exceptional performance. CMOS sensors convert and amplify signals before they are transferred to the image processor, enabling them to produce exceptionally clean image data and reduce power consumption by as much as 90%. Data transfer speeds are increased by using multichannel signal paths that dramatically improve the camera’s responsiveness. Developed in two sizes (Full-Frame or APS-C), Canon CMOS sensors incorporate the latest engineering advances, significantly reducing digital noise and expanding the useful ISO range. Developed to maximize performance between the capturing and recording stages of digital photography, Canon Image Processors use advanced signal processing technologies to enhance image quality and deliver a markedly more intuitive, responsive camera. The 4, 5 and 5+ Image Processors employed in EOS cameras work in concert with Canon CMOS sensors to achieve even higher levels of performance, with high-end EOS models incorporating Dual Image Processors. Advanced EOS features such as Face Detection Live mode, Full HD video recording, Lens Peripheral Illumination Correction and Auto Lighting Optimizer are all possible thanks to the power of the amazing Image Processor. experience and expertise at the forefront of imaging technology. No matter the photographer, no matter the occasion, EOS cameras deliver phenomenal still and moving images, providing tools for creative expression that are second to none. 28 Full-Frame CMOS Sensor (actual size) IMAgE PROCESSOR usa.canon.com/eos 29