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SL Interactive SMS Radio Manager v2.0
User Manual
Updated: 19 February 2008
SL Interactive Pty. Ltd
Suite 1008/576 St. Kilda Rd
Melbourne, 3004, Victoria
ABN: 85 113 572 277
www.slinteractive.com.au
Contents
Page
Introduction
3
Getting Started
Logging in
The Home Page
-Message information
3
3
4
4
5
-Main navigation
Functions
Archiving
-How to Archive
Auto Reply
-How to set up auto reply
Now Playing Feature
- Setting up your „Now Playing‟ feature
Search
-How to Search
-Exporting messages / backing up data
-How to export
View sent messages
Select Random Winner
-How to select random winner
Bulk SMS
Text-2-Screen View
Help
Logging Out
Other information
Reporting and Revenue Share Payments
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6
7
8
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SL Interactive Pty. Ltd
Suite 1008/576 St. Kilda Rd
Melbourne, 3004, Victoria
ABN: 85 113 572 277
www.slinteractive.com.au
Introduction
SMS Radio Manager is a versatile and portable mobile messaging platform designed for Radio
Stations and Broadcasters. The system uses premium SMS gateways to connect, direct and
collate the messages from the listeners to the station. The monitoring and management
system is entirely web based, which means that it can be accessed from any Internet enabled
computer at any time without the need to download or to install any specific software. Most of
the routing, billing and the collation of messages happen in the background and the client is
left with an easy-to-use webpage with a simple view of all the messages.
The SL Interactive SMS Radio Manager has been especially designed to:
Increase listener attention, satisfaction, and loyalty rates;
Manage and automate audience relationships without additional personnel or
equipment;
Create targeted listener marketing lists for your advertisers; AND
Add a new revenue stream to your station with SMS revenue share
This user manual is designed to educate and aid users of the SMS Radio Manager system.
Getting started
Logging in
In order to get started with the SMS Radio Manager you need to navigate to the system login
page: http://www.slinteractive.com.au/radio
We recommend you bookmark this page for easy access
You can login into the system by entering the username and password information that you
have received from SL Interactive.
If you have an login or password problem you can call SL Interactive help desk at any time on
1300 302195 or send an email to [email protected]
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SL Interactive Pty Ltd
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SL Interactive Pty. Ltd
Suite 1008/576 St. Kilda Rd
Melbourne, 3004, Victoria
ABN: 85 113 572 277
www.slinteractive.com.au
The Home Page
Once logged into the Radio SMS Manager you will immediately see the contents of the home
page titled SMS Inbox. This page includes all the latest messages that have arrived to your
account. From here you can access all the functions of the system.
Take your time to browse over the screen and familiarize yourself with the functions. Each
relevant feature on the home page has a brief description of its purpose and function as
shown below.
2
1
.
1. Received message information
This is where you can view the list of received messages and their information. The messages
are listed in a tabular form where each row represents one message. Messages are organized
by date so that the message at the top of the list is the latest message received. Information
displayed on the screen includes:
Number:
The first column „Number‟ is the phone number of the listener who sent the message.
Message:
The „Message‟ column is the actual message sent from the listener be it a song request,
competition entry etc. The message includes any keywords sent with the message.
Date:
The Date column is the date the message was received.
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SL Interactive Pty. Ltd
Suite 1008/576 St. Kilda Rd
Melbourne, 3004, Victoria
ABN: 85 113 572 277
www.slinteractive.com.au
Time:
The Time column is the time the message was received in 24 hr format.
Archive:
The archive column contains a live link that allows you to instantly archive individual
messages. Simply click the archive button next to each message to send it directly to the
main archive. Archiving is explained in more depth in the functions section of this manual.
Status:
The status column is a quick reference of the level of interaction from a particular user. The
status tells you how many times that listener has texted your station. This can be used to
alert your station of devoted listeners and potentially contact them with information only for
frequent listeners etc.
The user status is based on the following frequency:
Rookie = 1-3 Messages sent
Regular = 3-10 Messages sent
V.I.P = 10-50 Messages sent
Legend = 50+ Messages
Status is also colour coded as above.
Reply:
The reply button next to each message allows you to simply reply via SMS to an individual
message. This can be used very effectively to add a personalized and interactive element for
your listeners. When you hit the reply button a pop up window will open and you can simply
enter your message in the text box and hit the Send SMS button.
NOTE: Individual outgoing SMS Messages are charged at 25c per message.
Outbound SMS charges are automatically adjusted from your revenue share each month.
Delete:
The delete buttons allow you to delete permanently any individual messages. Irrelevant, old
or useless messages can be removed from the system entirely and avoid cluttering your
inbox. SL Interactive recommends backing up or storing data before deleting. This can be
done with a single click through the „Export‟ button.
2. Main Navigation
Each button in the navigation bar represents a separate system function. The function you are
currently using will be highlighted in red.
When several of the menu items are clicked a function panel will drop down below the menu.
To close these panels simply click on their relevant menu button again.
The functions found on the main menu are individually explained in the next section of this
manual.
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SL Interactive Pty Ltd
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SL Interactive Pty. Ltd
Suite 1008/576 St. Kilda Rd
Melbourne, 3004, Victoria
ABN: 85 113 572 277
www.slinteractive.com.au
Functions
Archiving
The Archive feature of the Radio SMS manager allows you to organize and collate your
received messages. You can easily create folders for easier management of your
archives. For example, if you are running a specific competition or a giveaway, the
system makes it easy for you to create a new folder with a name relevant to the
competition and then move any relevant entries into that folder. Random winners can
then be selected from that particular folder.
How to Archive?
To begin Archiving and organizing you messages click the „Archive‟ button found on the
navigation bar. Once you are in the archived section of the system you can create new
folders for your archives.
Creating folders
Folders are the most convenient way to organize your messages into different groups.
You can easily create a specific folder by typing a name into the text box on the left of
screen titled, „New folder name‟ eg. Competition 1, then click „Add‟. Your new folder now
appears on the left of screen. To delete a folder simply click on the delete button next to
the folders name.
NOTE: by deleting a folder you are also deleting all of its contents. We recommend backing up the
messages before deleting.
Moving Messages
The system allows you to easily move messages to any folder in your archive at any
time, whether you are in the archive section or in the homepage. To move a message
click on the checkbox left of the Message information found on the left of message
information. Once you have selected a message (you can select as many or as few
messages as you want, it is also possible to select all) go to the Move function and
choose the location where you wish to move the message(s). The messages you selected
can now be found in your chosen folder.
NOTE: The Select All button selects every message in the view
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SL Interactive Pty. Ltd
Suite 1008/576 St. Kilda Rd
Melbourne, 3004, Victoria
ABN: 85 113 572 277
www.slinteractive.com.au
Auto Reply
Through our most common connectivity set up, a 55c Premium SMS Line, every message
sent to your station is entitled to a free return SMS. The auto reply feature allows you to
easily define what that message should be. These return messages can be used as a
marketing and interactive tool for your station and your advertisers. Auto replies can be
changed as often as your station requires.
Examples of good auto reply messages:
Competition entry: “Thanks for your entry. Remember you can enter as many times as
you like! Be sure to listen to the breakfast show 9am tomorrow when we announce the
winner. Good Luck”
Generic: “Thanks for contacting the request show, we hope to play your song within the
hour. Thanks again and keep listening RadioFM”
Generic: “Thanks for contacting RadioFM, our staff are reading your message now, make
sure to tune in tomorrow when we interview Kylie live”
Advertiser Value ad: “Thanks for entering our RadioFM‟s Tool comp, Remember if you‟re
a bit of a Tool Man Mitre10 Melbourne has everything you need!”
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SL Interactive Pty Ltd
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SL Interactive Pty. Ltd
Suite 1008/576 St. Kilda Rd
Melbourne, 3004, Victoria
ABN: 85 113 572 277
www.slinteractive.com.au
How to set up auto replies?
To customize your auto reply firstly you click on the „Autoreply‟ button on the navigation
bar. A function panel will drop down below revealing the autoreply section.
Simply enter the reply you wish your listeners to receive in the text box and click the
„Save Reply‟ button beneath. As soon as you have saved your autoreply message,
autoreply status will turn from red to green and it will display the word ACTIVATED. You
will also notice some tips and suggestions in the panel to ensure your reply is saved
properly.
To remove any auto replies and disable the automated text back to listeners, simply hit
the „Remove Reply‟ button. After removing the autoreply message, the status will turn
back to red with the word INACTIVE.
The check box titled „One time reply only’ allows you to set the reply so that a listener
will only receive an automatic reply once. An example of when this might be handy
would be in the case where multiple messages are encouraged.
*Automated replies can be activated for any keyword that your station uses. Please contact
[email protected] if these settings have not been activated for your account.
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SL Interactive Pty. Ltd
Suite 1008/576 St. Kilda Rd
Melbourne, 3004, Victoria
ABN: 85 113 572 277
www.slinteractive.com.au
Now Playing feature
The Now Playing feature is a completely new and exciting feature in version 2.0. This
service allows your listeners to easily receive, via SMS, information about the song that
is currently playing on air.
Listeners’ text your stations keyword followed by the triggering keyword NOW eg.
“RADIOFM NOW”
Listeners are then instantly sent a return SMS with details of the song title and artist
currently playing.
The main benefits of setting up the service for your station are:
Create more user interaction and loyalty and,
To increase message volume and revenue share profits.
How to set it up:
The Now Playing feature only needs to be set up once. It is recommended that this is
done by a staff member with technical knowledge of your stations hardware/software.
This service works by letting the SMS Radio Management System know where to find
the information about the song that is currently playing on air. Most major Radio
management systems produce an automatically updated text file of the currently
playing song.
You can enable your Now Playing feature by clicking on the Now Playing button on the
navigation bar. A function panel will with a brief over view on how to connect will drop
down of the navigation bar.
You must now locate the Text file produced by your DJ system and type the URL of the
file into the text box. When you click on the ‘Save’ button the system will remember
the location of the Text file and automatically switch on the Now Playing feature.
Please test the feature by texting your stations keyword followed by the word NOW to
191918.
If you are experiencing any problems or would like some assistance with the set up, you
can contact [email protected] or call 1300 302195.
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SL Interactive Pty Ltd
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SL Interactive Pty. Ltd
Suite 1008/576 St. Kilda Rd
Melbourne, 3004, Victoria
ABN: 85 113 572 277
www.slinteractive.com.au
Search Functionality
The search function allows you to create filters, or specific words, that can be used to
search your messages.
The search capability allows your station to manage several giveaways, competitions or
polling campaigns concurrently as you can easily sort and search for messages that
belong to a particular campaign.
For example, if you are planning on running a movie competition for the week ahead,
you can simply announce your listeners to text in your station keyword followed by a
relevant word for the competition. E.g: SUNFM MOVIE, Karen Sanders.
You can then run a simple search for all messages containing the word „MOVIE‟ and the
system will display all messages containing the word MOVIE.
How to Search
Once you click on the search button in the navigation bar, you will find basic search
instructions dropping down below the navigation bar.
Enter a new search filter in the text box titled „Create new search filter‟; this is the word
or letter combination that will be used for searching the contents of the messages.
After typing in a new search filter simply click on the „Create‟ button. Your new search
filter has now been created.
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SL Interactive Pty. Ltd
Suite 1008/576 St. Kilda Rd
Melbourne, 3004, Victoria
ABN: 85 113 572 277
www.slinteractive.com.au
Once you have created a new search filter you must activate it in order to use it. Select
your chosen filter from the drop down menu titled „Activate filter‟ and once selected
press the „Activate‟ button. You have now run your search and all resulting messages will
be shown in the current view.
To go back to the normal view of all messages you must select –No Filter- from the drop
down menu and activate it. This will remove any filters that you had activate before and
display all messages as per usual.
To delete a message filter select it from the drop down menu titled „Delete Filter‟, click
on the „Delete‟ button and that filter will be removed.
Exporting messages / backing up data
The SMS Radio Manager includes a built-in export function that allows users to easily
export all message information shown in the current view. The exported file is in
Microsoft Excel format.
Some of the main benefits of the exporting function include:
Back up records of received messages – the information can be used at a later date by,
for example, to compare annual competitions entries one year to the next etc.
Create targeted listener marketing lists for your station and your advertisers - the
exported file is effectively a listener database.
How to export
To export the messages in the current view (that is all messages listed on screen) simply
click on the „Export‟ button found in the main navigation bar. This will open a window
prompting you to download / save the file to your local computer.
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SL Interactive Pty. Ltd
Suite 1008/576 St. Kilda Rd
Melbourne, 3004, Victoria
ABN: 85 113 572 277
www.slinteractive.com.au
View sent messages
The view sent messages page will show 20 of your most recent sent messages from your
stations account. This includes any automated replies sent by the system.
Select a Random winner
The Random Winner selector allows you to perform a computerized random draw taken
from all the entries in the home page. You can choose how many winners are generated;
type in the message that will be sent to all winners as well as export those winners to a
spreadsheet. The computerized random winner drawing mechanism has been approved
by relevant State Government Trade Promotion Lotteries bodies in all states and
territories.
How to Select a Random Winner
Once you click on the „Random Winner‟ button a drop down panel will appear with simple
instructions to the left of the panel. Please familiarize yourself with these instructions.
To draw a random winner or winner, simply fill in the details in the panel. The number of
winners is how many random winners you would like the system to generate. The text
back function allows you to create a message to be sent back to the winner or winners.
You have to tick the „Text Back Winners‟ check box in order to activate the notification(s)
back to the winner(s).
Once you have clicked on the „Draw Winners‟ button you will be prompted to confirm
your selection. Please check that these settings match what you requested and click to
either continue or cancel the draw. If the „Export Winners to Excel‟ option was checked,
the system will produce a Microsoft Excel file that contains the details of your selected
winner(s).
Once you have drawn the winner(s), all winners will be highlighted in the SMS Inbox.
The „Reset Winner‟ button will reset your winner(s) and remove the highlighting of the
previous draw.
Bulk SMS
The Bulk SMS button links your Radio management system to SL Interactive SMS
Broadcast Manager Professional. This system allows you to send thousands of messages
to your databases of users for as low as 8c per message.
The system is stand alone from the Radio management system and in order to use the
broadcast manager you will have to fill in the required details, signup and follow the
prompts. For more information or queries contact [email protected] or call
1300 302195.
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SL Interactive Pty. Ltd
Suite 1008/576 St. Kilda Rd
Melbourne, 3004, Victoria
ABN: 85 113 572 277
www.slinteractive.com.au
Text-2-Screen View
The text to screen function can be seen as a handy tool to customize your message
display and make the reading of incoming messages a bit different from the
Administration view.
The text-2-screen view has been designed to be viewed by your audience, for example,
at outdoor festivals or venues. The „Text-2-Screen‟ view has a built-in swear word filter
and all certain words will be replaced with asterisk (*) characters. You can think of Text2-Screen as a type of interactive chat board where users remain anonymous.
You can play around and customize the look and feel of this display via the „Edit‟ link at
the top left of the screen.
Help
The help button is linked to SL Interactive customer support email. All enquiries will be
dealt with as soon as possible.
We also have a dedicated customer support line during business hours.
Phone: 1300 302195
Email: [email protected]
Log Out
The Log Out button will log you out of the system and end your session. Please note
that messages will still arrive to your station and can be viewed the next time you login.
Other System Information
Reporting and Revenue Share Payments
At the end of every calendar month SL Interactive will supply to your station with a
detailed report of activity on your account. All revenue share payments are also
transferred to your stations account during this time. SL Interactive will provide your
station with information on:
Day by Day incoming messages totals;
Average daily usage per hour statistics;
Current Month vs Previous month volume analysis;
Revenue Share Payment receipts;
This reporting should help your station in identifying popularity of different interactive
services and shows.
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