Download Dynamic Mass Marketing Processor

TABLE OF CONTENTS
DISCLAIMER ....................................................................................................................... ii
PREFACE ............................................................................................................................. iii
LIST OF ILLUSTRATIONS ................................................................................................ vi
I.
INTRODUCTION ..................................................................................................... 1
Problem Topic ............................................................................................... 1
Background .................................................................................................... 1
Criteria and Parameter Restrictions ............................................................... 2
Methodology .................................................................................................. 2
Primary Purpose ............................................................................................. 3
Overview ........................................................................................................ 3
II.
CONCLUSIONS AND RECOMMENDATIONS .................................................... 4
III.
PREVIOUS SOLUTIONS........................................................................................... 6
Third Party Marketing Tools ........................................................................... 6
Dealership Customer Management System Market Tool................................ 7
Previous Solutions Concluding Thoughts........................................................ 8
IV.
DEALERSHIP CUSTOMER MANAGEMENT SYSTEM (DCMS)......................... 9
V.
USER FUNCTIONALITY ........................................................................................ 10
Main ............................................................................................................... 10
Create/Edit Document.................................................................................... 12
Build Document ............................................................................................. 19
Preview Document......................................................................................... 22
VI.
TECHNICAL UNDERSTANDING.......................................................................... 24
Initializing RosePro ....................................................................................... 24
Creating/Editing a RosePro Document.......................................................... 25
Building the Document .................................................................................. 26
Merging the Document .................................................................................. 28
Concluding Technical Thoughts .................................................................... 28
iv