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AdOcean - Podręcznik
Option “BestPerforming” operates in such a way that after a given date, on
placements only those creatives will be emitted which achieved the highest “click
through rate” (CTR) and all these whose CTR is lower by less than 10% than the
highest one (for each placement CTR is calculated separately). CTR is calculated
every day and every day according to it creatives are chosen for impression next day.
● Keywords
•
in capping keywords separated with commas are entered;
•
to a placement on which creatives are to be emitted with such a capping you
should add parameter "&key=slowo1,slowo2,..." where words are dynamically
added by a search engine.
KeyWords - Capping fulfilled if one of words given in URL as “key=” or “word=” is
present in words list given as a parameter for KeyWords. Words have to be separated
with a comma. The system guarantees a correct operation within ASCII characters
from 33 (!) to 126 (~) (except “,” and “:”), however, it ignores capital and small letters
(all capital letters changes into small ones). With parameters “key” and “word” you can
either separate them with a comma or give subsequent words as subsequent
parameters “key” or “word”. In addition, in URL words may have escape characters “+”
-> “[space]” and “%HH” -> character with hex HH code.
● Questionnaire capping
It is intended for stopping impression of all campaign creatives after a certain action is
performed (e.g. getting to the last page of a form with thanks for completing it). This
capping is useful when on a particular placement e.g. a questionnaire is emitted and
you want, after a form is filled out by a user, to stop next impressions of this
questionnaire for the same user.
Creating the aforementioned capping illustrated with questionnaire impression:
You should create additional placement in “Publishers” tab – let’s call it
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