Download Enabling New Mobile Applications

well enough understood in that environment that many retail stores have adopted self-checkout lanes where consumers scan their own purchases.
MOBILE SYSTEMS
The general flow of information in a mobile application is similar across the three technologies, as
illustrated in the diagram below. The details, however, differ in some important ways. Following the
diagram is a step-by-step explanation that points out how watermarking, barcode, and fingerprinting
systems differ at each step in the process.
The process begins with the content owner, the holder of legal rights to the content, or their
representative. In this discussion, a content owner is a corporate brand or marketing manager, movie
producer, advertiser, or publisher — anyone with content they’d like to make more informative and
beneficial to their audience. For content owners, the mobile identification system is an opportunity to fully
monetize their content by engaging consumers in new and interactive ways.
As detailed below, the four steps in the flow of content are Publish, Capture, Query, and Respond — all
leading to action by the mobile phone user.