Download UX for Lean Startups

Figure 1-5. Do you have any idea how many of these you
can make?
By building a few one-page sites, you can get a ballpark figure of the number of people who are interested in paying you to solve their problem. And
the great thing is, you can start doing this before you start building anything. This means if nobody shows any interest in using your product, you
can keep looking for new product approaches very cheaply until you find
something that people are interested in using.
To be clear, I’m not just talking about direct-to-consumer Internet products
here. Although you’re using the Internet to advertise your ideas, you don’t
have to be building the next Amazon.
Have a concept for a premium day spa for pets? Why not build a website
for it first and see how many people try to make reservations for Poodle
Pedicures? It’s a hell of a lot cheaper to build a landing page than it is to get
salon chairs designed to fit a variety of dogs.
With landing-page tests, you can start to validate both your market and
your product. By advertising a real thing (or several real things) that you
are going to be selling, you’re getting the best kind of feedback that people
are willing to pay you for what you’re making. You can also get a sense of
which version of your product has the biggest potential market, which can
be a huge advantage in deciding what to build first.
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Part One: Validation
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