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SkyyGlueUserrManual 5/2012
Colleecting such in‐‐depth data o
open great op
pportunity forr you to optim
mize customeer acquisition expenses, im
mprove your conversion funnels and increasse your customer retention. Basic G
Google Analyytics Googgle Analytics with SkyG
Glue Peop
ple‐based (inddividual visito
or counts) Acqu
uisition chann
nel analyysis (Ad or SEO) Sessio
on‐based (visitts) Convversion funnel analyysis Sessio
on‐based (visitts) Retention Analysis New o
or returning Regisstered user trackking Form
m Analysis Unavaailable Anon
nymous or reegistered Unavaailable Tracked automatiically Custo
omer Life‐tim
me behaavior analysis Unavaailable Follo
ow individual visitor from first visit, to conv ersion, to activve usage and beyond Peop
ple‐based (inddividual visito
or counts), deetailed activvities (both evvents and virtu
ual pageviewss). Segm
ment by cohoort groups you ccreated Benefits More accurate; concrette cases for om each channel and their visitors fro
behavior More accurate; concrette conversion
n/abandon caases for individual vvisitors More accurate; concrette cases for your best ccustomers; Find the behavior o
of them and create more.
Observe th
heir difference in behaviorr Improve fo
orm completion rate and improve co
onversion Connect th
he dots of all vvisits by the same peop
ple In this document, we provides some basic kknowledge of Google evennt tracking and how to set up SkyGlue, tthen we dive into sseveral key G
Google Analytics metrics to
o show how you can leveraage the new d
data from SkyyGlue to gain better insigh
ht of custome
er behaviors. 4 EventTra
ackingBa
asics
4.1
Google Ev
vent Tracking Overview
w
4 | P a g e