Download application to peache - citaREA

_______Preferences, at sample level, for late season peaches’ attributes-levels
preferences, the best size is medium peaches and it is followed by largest size and
smallest size.
This experiment shows that bulk peaches are the most appreciated selling
format. Almost 70% of consumers stated that this selling format is the best type of
packing while around 18% think that it is the worst type of packing. Although normal
packing was mentioned more often as the worst packing than best, it is the second best
packing because active packing was selected as the worst option for 117 consumers
(55.2%) and as the best alternative for only 36 consumers (17%).
Table 5.7 Number of times that each attribute-level was selected as the best and the
worst late season peaches’ characteristic
From Calanda area with PDO
Nº of consumers
Best
Worst
201
3
% of consumers
Best
Worst
94.8
1.4
From Calanda area without PDO
From other area without PDO
Bulk peaches
7
4
144
22
187
39
3.3
1.9
67.9
10.4
88.2
18.4
Normal packing
Active packing
Smallest size
32
36
7
56
117
166
15.1
17.0
3.3
26.4
55.2
78.3
Medium size
Largest size
Total
108
97
212
5
41
212
50.9
45.8
100.0
2.4
19.3
100.0
The distribution of consumers that mentioned different maximum WTP for
peaches with the best attributes-levels (at quality 2) and the worst attributes-levels (at
quality 1) are plotted in the Graphic 5.3. The maximum WTP for peaches with the best
attribute levels vary from 0.50€/kg to 6.00€/kg (average of 2.21€/kg) whereas the
maximum WTP for peaches with worst attributes-levels vary from 0.20€/kg to 3.00€/kg
(average of 1.05€/kg). Comparing both graphics, it is possible to verify that consumers
are distributed less concentrated around the mean, in the case of maximum WTP for
peaches with quality 2 (Kurtosis of 2.9) than in the case of peaches with quality 1
(Kurtosis of 3.4). In total, 56.4% of consumers mentioned to be, at most, WTP between
0.76 and 1.04€/kg (0.9€/kg, on average) for peaches with quality 1 and it means that the
greatest part of consumers value the others peaches characteristics similarly. The greater
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