1
Download Administration Guide - Portrait Support
Transcript
Inhalt Kapitel 1: Einleitung....................................................................................................9 Zweck..................................................................................................................................10 Zielgruppe..........................................................................................................................10 Überblick............................................................................................................................10 Uplift-Ansatz......................................................................................................................11 Schlüsselfunktionen.........................................................................................................11 Kapitel 2: Portrait Uplift ausführen..........................................................................13 Vorbereiten Ihrer Daten für Portrait Uplift.......................................................................14 Portrait Uplift in Portrait Miner ausführen......................................................................14 Portrait Uplift von der Befehlszeile aus ausführen........................................................18 Synopsis.........................................................................................................................18 Typische Verwendung....................................................................................................20 Portrait Uplift anhalten....................................................................................................23 Bagging-Uplift-Modellen auf neue Daten anwenden.....................................................23 Empfohlene Verzeichnisstruktur.....................................................................................23 SAS für das Aufrufen von Portrait Uplift konfigurieren.................................................24 Portrait Uplift von SAS ausführen...................................................................................24 Variablenauswahl aus SAS............................................................................................25 Uplift-Modelle aus SAS heraus erstellen.......................................................................26 Uplift-Modelle in SAS bewerten.....................................................................................28 Kapitel 3: Ansatzüberblick.......................................................................................29 Einleitung...........................................................................................................................30 Modellstruktur....................................................................................................................30 Kampagnen-Design für Uplift-Analyse............................................................................31 Datenvorbereitung.............................................................................................................32 Ansprechverzerrung und Modellvalidierung..................................................................32
