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14/11/06
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Welcome
Welcome to ACORN, CACI’s smarter
consumer classification
ACORN is the most powerful
consumer targeting tool available
on the market today. It combines
geography with demographics
and lifestyle information, places
where people live with their
ACORN groups the entire UK
population into 5 categories, 17
groups and 56 types. By analysing
significant social factors and consumer
behaviour, it provides precise
information and an in-depth
understanding of the different
types of consumers in every part
of the country.
underlying characteristics and
behaviour, to create a tool for
understanding the different types
of people in different areas
throughout the country.
Developed by CACI over 25 years ago,
ACORN was the first geodemographic
classification in the country. Since then
we have built consumer
classifications both for the UK and
globally, introducing new innovative
techniques for targeting consumers.
ACORN remains the most respected
It enables marketers to
understand fully the kind of
people buying their goods, using
their services or shopping in their
stores. Geodemographic targeting
also helps marketers pinpoint the
people who are most likely to
need their products or services,
and avoid those who are not.
and reliable consumer classification.
CACI employs a specialist team of
people, including a number who
worked on the development of the
original ACORN, to develop our
targeting systems. No other UK
company possesses as many
experts in developing and using
geodemographic classification tools.
The result is the most powerful UK
ACORN classification CACI has ever
produced. Together with the complete
family of CACI targeting systems, it
provides the most effective tool for
addressing the complexity of
consumer markets.
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