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Professional Audio General Introduction Whether its role is to inform, influence, educate or entertain, audio touches the lives of billions of people every day. Audio technology has given everyone – from musicians and broadcasters to producers of corporate presentations – the freedom to create and distribute high-quality audio more rapidly, more cost-effectively and with greater flexibility than ever before. For end-users, the impact of digital sound has been equally profound. From pocket-sized audio players that can store thousands of songs to multi-media PCs, DVDs and the latest generation of gaming consoles, digital audio is everywhere. For more than 30 years, Sony has been synonymous with the production and distribution of high-quality audio. Sony is constantly redefining the creative and technical possibilities for live and recorded sound. Drawing on its deep understanding of film, television and music entertainment, as well as networked multi-media technologies, Sony is your perfect partner to provide not just individual audio products, but complete audio-visual systems. The result? Every time you choose a Sony professional audio product, you can be safe in the knowledge that it has been designed not only to perform superbly over years of daily use, but to integrate perfectly with the rest of your audio-visual systems – now and in the future. 2