Download User Manual - Decision Support Sciences

Table of Contents
I. Installing PositionSolveTM
V. Product Contouring
System Requirements
Installation Procedure
Theory
Practice
II. Overview of PositionSolveTM
VI. Product Repositioning
What Is Position Analysis
Why Use Multiple Discriminant Analysis?
Introduction To PositionSolveTM Perceptual Maps
Theory
Practice
VII. Appendix
III. Building a Perceptual Map
Dialog Boxes
Using Charts/Graphs
Type of Data Required for PositionSolveTM
Using the SPS Model Wizard
Building the Perceptual Map
Saving the Map
IV. Inspecting Product and Attribute Relationships
Significant Distance Between Products
Closest Competitor Analysis
Respondent Mapping
Attribute Elasticity
Map Options
TM
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