Download solution scenario| (e.g. go original cyber cafe with 100 pcs)

Transcript
S OLUTION S CENARIO | ( E . G . G O O RIGINAL C YBER C AFE
WITH 100 PC S )
1.
100% PC S H AV E G E NU IN E M ICR OSOFT W IN D OW S
B U T N O R E NT AL R IGH T S
AN D
M ICR OSOFT O FF ICE L ICE N SE S ,
This Go Original Cyber Cafe has all 100 PCs with genuine MS Microsoft Windows and
MS Microsoft Office, they need to invest only in Rental Rights for Microsoft Windows
and Microsoft Office. So, they would buy
-
2.
100 licenses Microsoft Windows Rental Rights (66J-08481 ) and
100 licenses of Microsoft Office Rental Rights (79P-02695 ).
100% PC S W IT H G E NU IN E M ICR OSOFT W IN D OW S , N O M ICR O SOFT O FFICE , L OOK IN G T O
B U Y 50 PC S N E X T MONT H . T H EY AL SO P L AN T O HAV E 20% OF T H E IR PC S W IT H O FFICE .
This Go Original Cyber Cafe has all 100 PCs with genuine MS Microsoft Windows,
they would buy:
-
20 licenses of Microsoft Office 2007 Professional Plus (79P-00123)
100 licenses Microsoft Windows Rental Rights (66J-08481 )
20 licenses of Microsoft Office Rental Rights (79P-02695 ).
They would also buy ONLY genuine OEM version of Microsoft Windows in the future
purchase of 50 PC. At that time they would buy:
-
3.
50 licenses Microsoft Windows Rental Rights (66J-08481 )
Additional licenses of Microsoft Office 2007 Professional Plus (79P-00123), as
required
Additional licenses of Microsoft Office Rental Rights (79P-02695 ), as required
100% OF PC S G E N U INE , M ICR OSO FT O FFI CE N OT G E N U IN E . T H E IR M ICR OSOFT R E N T AL
R IGH T S AGR E E MEN T H AS EX P IRE D IN M AR CH 2009.
This Go Original Cyber Cafe has all non-genuine MS Microsoft Office and also has an
expired MSRA, they would first delete all non-genuine versions of the MS Microsoft
Office from the PCs and buy:
-
4.
100 licenses Microsoft Windows Rental Rights (66J-08481 )
Additional licenses of Microsoft Office 2007 Professional Plus (79P-00123)
Additional licenses of Microsoft Office Rental Rights (79P-02695 ).
50% O F PC S W IT H G E N U IN E OEM (N O RRA) , 50% PC S
O FFICE N OT R E Q U IRE D
U N L ICE N SED ,
M ICR OSO FT
Since this Go Original Cyber Cafe has only 50PCs with genuine MS Microsoft
Windows, they would need to first legalize the other 50 PCs and also buy Rental
Rights for all the PCs. They will buy:
-
50 licenses of GGWA Microsoft Windows 7 Professional (FQC-02867)
100 licenses Microsoft Windows Rental Rights (66J-08481 )
P ROGRAM C ONSTRUCT
5.
W H Y IS M ICR OS OFT R E - P R ICIN G M ICR OSOFT W IN D OW S
O R IGIN AL C Y BE R C AFE S IN CE RT AIN MAR KE T S ?
AN D
M ICR OSOFT O FFICE
F OR
GO
The Go Original Cyber Cafe offer is Microsoft’s response to one of Go Original Cyber
Cafe consumers’ unmet needs: a desire for a secure and dependable computing
experience in a shared PC space. By improving the consumer experience with
secure software and services, peoples’ productivity on the PC improves, thereby
increasing their technical skill – which is good for ongoing education, job search and
overall personal technology-supported interests.
Go Original Cyber Cafes are a viable partner to reach many underserved consumers
who want to use technology, but cannot afford to own a PC. Based on Microsoft’s
response to consumer needs for secure/ dependable computing in an Go Original
Cyber Cafe, we have priced and packaged a valuable offer that is relevant and
affordable for an Go Original Cyber Cafe owner to offer it within their store.
6.
Y OU ’ V E B E E N T AR GET IN G G O O R IGIN AL C YB E R C AFE S
W H AT ’ S T H IS N E W P U SH AB OU T ?
FOR T H E P AST T HR EE Y E AR S .
In its efforts to reach the next billion people in underserved markets with
technology, Microsoft has consistently had a strategy for Shared Access computing.
Go Original Cyber Cafes serve a majority of this space and therefore warranted the
focus of the effort. Understanding the Go Original Cyber Cafe ecosystem and the
consumers that use it for technology access is important when addressing their
needs. To learn, Microsoft has executed select pilots, which cumulated in a local
effort in Thailand in 2008 to drive a broad scale offer for Go Original Cyber Cafes.
From the pilots and our work in Thailand, Microsoft is now able to deliver a scalable
offer that is delivered across multiple markets.
7.
IS
T H IS SIMP L Y A W AY T O GAIN SH AR E FOR T H E COMP AN Y ?
Microsoft Unlimited Potential Group was formed to reach the next billion people in
underserved markets with technology. This mission is based on our desire to
increase ICT skills, while gaining new share for the company.
8.
IS
T H E G O O R IGIN AL C YB ER
W IL L Y OU ME ASU RE T H AT ?
C AFE
OFFE R R E AL LY GOIN G T O IN CR E ASE
ICT
SK IL L S ?
H OW
By responding to consumers’ needs to have a secure and dependable computing
experience, Microsoft believes that partnering with Go Original Cyber Cafes is an
affordable and relevant method for delivering positive technology experiences. It’s
intuitive to relate a positive consumer experience on an Go Original Cyber Cafe PC to
the potential they will come back and continue usage of the PC. With continued
usage, PC skills will only increase, thereby aiding the consumer for education, work
or personal aspirations where technology is important for success.
9.
IS
THE
G O O R IGIN AL C YB ER C AFE OFFERING
A L E GAL IZ AT ION CAMP A IGN ?
No, the Go Original Cyber Cafe Offer is not a legalization campaign – although it
certainly helps to drive legal software usage agendas for local governments and
vendors like Microsoft. The highest priority of the Go Original Cyber Cafe Offer is to
develop a partnership with Go Original Cyber Cafes as a channel to deliver a secure
and dependable computing experience to millions of new technology users. To
successfully partner, Microsoft has responded to unmet Go Original Cyber Cafe
needs of affordability and relevancy and therefore the Go Original Cyber Cafe offer
includes both affordable licenses and Go Original Cyber Cafe-specific solutions to
help them grow profitability, deliver a desirable customer experience and improve
their competitive position.
10. W H ICH
DO?
GOV E R N ME NT S H AV E SIGN ED U P T O T H IS PR OGR AM ?
W H AT
AR E T H EY TR Y IN G T O
We are working with national and local governments across the board to create
awareness and support for the Cybercafe Program. Since components of this
program like IPR, digital literacy and safe computing are of national importance,
government partnership is an integral component to the rollout strategy.
11. H OW MAN Y G O O R IGIN AL C Y BE R C AFE S D O
O R IGIN AL C Y BE R C AFE O FFE R IN FY10?
Y OU AN T ICIP ATE R E ACH IN G W IT H T H E
GO
The program is scalable and is designed to address 100% of the Go Original Cyber
Cafes. All eligible Go Original Cyber Cafes can take advantage of this program in
FY10.
12. I S
THE
C Y B ER CAFE P R OGR AM
A ON E - T IME OFFE R IN G ?
No, the overall Cybercafe Program is designed towards developing a lasting
partnership with Go Original Cyber Cafes includes both Go Original Cyber Cafespecific solutions and affordable licenses. These are designed to help you grow
profitability, deliver a desirable customer experience and improve your competitive
position. Microsoft will continue to deliver new solutions that will help the
participating Go Original Cyber Cafes differentiate themselves competitively.
Within the program there is another component that includes a promotional offer
for existing non-genuine PCs – This is a one-time (single purchase) ONLY
promotional offer to get 100% of your existing PCs on genuine Microsoft licenses.
Go Original Cyber Cafes would also agree that all future new PC purchase will be
with genuine OEM pre-install (non-promotional pricing), which is the most cost
effective way to acquire genuine Microsoft licenses
13. H OW
D O Y OU D E FINE AN
G O O R IGIN AL C Y BE R C AFE ?
Go Original Cyber Cafe is a businesses or entity, whose primary business purpose is
to provide on-site internet access by use of its desktops to the general public (“Go
Original Cyber Cafe”) for a small access fee.
14. W IL L G O O R IGIN AL C Y B E R C AFE S H AVE T O MEE T AN Y SP E CIFIC CR IT E R IA T O AV AIL T H IS
OFFE R ? I S T H E R E SOME SOR T OF AN G O O R IGIN AL C Y BE R C AFE EL IGIB IL ITY L IST AN D W H O
CR E ATE S IT ?
Yes, the Go Original Cyber Cafes will need to appear on a local Go Original Cyber
Cafe Eligibility List that Microsoft has developed in partnership with local
government, Go Original Cyber Cafe associations or business agencies in their
markets. The Anti-Piracy Lead within each subsidiary creates and maintains the Go
Original Cyber Cafe Eligibility list. For more information on how the list is
maintained, please contact the local Microsoft contact.
15. I S
T H E EL IGIB IL ITY L IST S A W AY FOR
M ICR OSOFT
A N D E N FOR CE ME NT AGE N CIE S T O FIN D
R OGU E G O O R IGIN AL C Y BE R C AFE OW N ER S R U NN IN G P IR ATE D SOFT W ARE AN D P U N ISH
T H E M U N LE SS T H EY P UR CH ASE GE NU IN E M ICR OSOFT SOFT W AR E ?
The Go Original Cyber Cafe eligibility list consists of Go Original Cyber Cafes whom
are registered with the local government or credible business agencies. Microsoft’s
objective in partnering with local government is in response to consumer needs for
a secure and dependable computing experience in Go Original Cyber Cafes and to Go
Original Cyber Cafes need for affordable, relevant solutions. Fundamental to any
partnership is being on the right side of law. And the list is the list of registered Go
Original Cyber Cafes with governments or recognised associations
16. W H AT
IF AN
G O O R IGIN AL C Y B E R C AFE
D OE S N OT FIT T H E
E L IGIB IL IT Y
CR IT ER IA ?
They will not be eligible for the Go Original Cyber Cafe Offer.
17. W H AT
IF A G OV E R N ME NT OR OT HE R B U SINE SS E N T ITY T H AT IS N OT IN T HE E L IGIB IL ITY L IST
W AN T T O P UR CH ASE AN D P AR T ICIP AT E IN T H E G O O R IGIN AL C Y BE R C AFE O FFE R ?
Only if the account is in the Go Original Cyber Cafe eligibility list, they qualify for the
offer. If they do are not in the eligibility list, contact your local Microsoft Anti-Piracy
Manager who on the basis of merits of the case will be able to address these
requests appropriately.
18. W IL L G O O R IGIN AL C Y B E R C AFE S
SIGN U P ?
BE T H OU GHT OF B AD L Y OR PE N AL IZ ED IF T H EY D ON ’ T
Microsoft does not penalize Go Original Cyber Cafes who do not engage in the Go
Original Cyber Cafe Offer. Ultimately customers will choose an Go Original Cyber
Cafe that provides a safe and dependable experience. Government and Associations
will help educate people to go to genuine and rich experience Go Original Cyber
Cafes so that they are safe. Over time the economic laws of supply and demand will
determine which Go Original Cyber Cafes are profitable and grow based on
consumer response.
Microsoft recommends that Go Original Cyber Cafes be on the right side of the local
law and statutory requirements, as being fundamental to any partnership.
19. A R E N ’ T
TH E
G O O R IGIN AL C YB ER C AFE S
T H AT H AV E AL RE ADY P AID FOR GE NU IN E
SOFT W AR E AN D R U N R EP UT AB LE B U SIN E SSE S BE ING P E N AL IZE D FOR GOOD B E H AV IOR
W H IL E T H E OT H ER S AR E BE IN G R EW ARD ED FOR B AD B E H AV IOR ?
Microsoft recognizes them and thanks them for their business. They can partake in
components of the Go Original Cyber Cafe offer that they don’t have today, including
Microsoft Office, security and other value-add services as well like steady state,
digital literacy tools, billings tool, helping them with marketing etc. If they so desire.
Also, we will extend them the Microsoft Office offer and also new perpetual Rental
Rights at subsidized prices.
20. W H AT
G O O R IGIN AL C YB ER C AFE B U SIN E SS AN D M AR K ET IN G
R E SOU R CE S AN D T HE E N D -U SE R C ON T EN T IN T H E OFFE R ? H OW W IL L G O O R IGIN AL C Y B E R
C AFE S ACQ U IR E T HE SE COMP ON E NT S ?
AB OU T T HE OT HE R
The Go Original Cyber Cafe Business and Marketing Resources and End-User
Content will be available for download via a Microsoft Go Original Cyber Cafe
website, localized in the market-specific language.
The local website http://www.icafegsk.com/ms-MY/ will require Go Original Cyber
Cafes to sign in with a Live ID and complete the request access form. Resellers will
support Go Original Cyber Cafes through this process of download and
implementation of the resources in the Go Original Cyber Cafe business.
21. I H E ARD T H AT T HE D E FAU LT S ET T IN GS T OOL I S D IF FICU L T T O IN ST AL L – W ILL G O
O R IGIN AL C Y BE R C AFE S H AVE AN Y SUP P OR T F R OM M ICR OSO FT T O U SE T H IS T OOL ?
Go Original Cyber Cafes can enter into a Marketing Agreement which includes an
obligation to set specific PC defaults, shortcuts and icons. The Go Original Cyber
Cafe owner has many options in how to set them including using the Default Settings
Tool, which is available free of charge from Microsoft. Because Microsoft partners
will help Go Original Cyber Cafes ensure that they meet all of their marketing
agreement obligations, partners can support the Go Original Cyber Cafe should they
chose to use the Default Settings Tool.
22. W H AT
IF AN OR D E R IS P L ACE D FOR AN
E L IGIB IL ITY L IST ?
G O O R IGINAL C Y BE R C AFE
TH AT IS N OT ON T HE
Microsoft will reject the order. Distributor is responsible for communicating the
rejection to the Reseller, who in turn will communicate it to the Go Original Cyber
Cafe.
To avoid rejections, it is recommended that the resellers and distributors validate
that the Go Original Cyber Cafe is present on the eligibility list that is maintained by
local Microsoft team, before placing an order. Order rejections cause avoidable
customer dissatisfaction issues as well as reflects badly on the resellers or
distributors if it recurs frequently.
23. W H AT
AR E T HE BE N E FIT S OF
-
G E NU IN E M ICR OSOFT S OFT W AR E
Protection against viruses and worms
Microsoft product support
Access to latest Microsoft updates
Access to upgrade options at a discount
Worry-free from legal action
24. W H AT
IS T H E T ER M L EN G T H ?
A RE
R E - OR DE R S AL LOW E D ?
The term length is perpetual. No re-orders are allowed of Microsoft Windows
legalization, but Go Original Cyber Cafes can order additional Microsoft Office seats
and Rental Rights.
25. W H AT
V E R SION OF M ICR OSO FT
OFFE R ON O CT OB E R 1, 2009?
W IN D OW S
IS IN CL U D ED IN TH E
G O O R IGIN AL C YB ER C AFE
Microsoft Windows 7 is included in the Go Original Cyber Cafe offer. If the Go
Original Cyber Cafe prefers to run Microsoft Windows XP Professional, the license
includes the necessary downgrade rights.
26. W H AT IF AN G O O R IGIN AL C Y B E R C AFE P U R CH ASES M ICR OS OFT W IN D OW S V I ST A P R IOR
T O W IN 7 B E IN G AV AIL AB L E ? W IL L T H E Y BE AB LE T O U P GR AD E T O W IN 7 AT A D ISCOU N T
W H EN T HE L ICE N SE IS AV AIL AB LE V IA TH E G O O R IGIN AL C Y BE R C AFE O FFE R ?
No, there is no discount available at this time. However, the Go Original Cyber Cafe
may continue take advantage of the attractive Microsoft Windows 7 pricing in the
Go Original Cyber Cafe offer.
27. W H Y AR E Y OU OFFE R IN G M ICR OSOFT W IN D OW S 7
XP? I SN ’ T XP D E AD ?
W IT H D OW N GR AD AB L E R IGH T S T O
Microsoft’s intention to offer the latest technology to Go Original Cyber Cafes is
inherent in the delivery of Microsoft Windows 7. Due to limited hardware
capabilities in many emerging market Go Original Cyber Cafes, Microsoft is offering
downgrade capability to Microsoft Windows XP, so Go Original Cyber Cafes can still
use a version of Microsoft Windows that fits the hardware they currently have.
28. I
AM AN
G O O R IGIN AL C Y B ER C AFE , H OW
MAN Y AGR E E ME NT S M U ST
I
SIGN
You will sign one marketing agreement only, as physical copy.
The GGWA and GGWA supplementary agreement will be handed over in electronic
format as part of the deliverables of proof of purchase.
29. G O O R IGIN AL C Y B ER C AFE OFFE R S AR E ON L Y L IMIT ED T O M ICR OSOFT O FF ICE AN D
M ICR OSOFT W IN D OW S 7. W H AT H AP P E N S T O OUR W IN S E R V ER ? D ON ’ T Y OU T H INK
IMP OR T ANT T H AT T HE C Y BE R C AFE P R OGR AM COV ER S AL L R E L AT ED M ICR OSOFT
P R OD U CT S ?
IT ’ S
The Microsoft Windows Small Business Server addresses your need for a Microsoft
Windows Server and is already available at an attractive price point. You may
purchase a Small Business Server license to use Microsoft Windows on your servers.
30. W E D ON ’ T N E ED M ICR OSOFT W IN D OW S 7 N OW B E CAU SE
M ICR OSOFT W IN D OW S 7. W H Y SH OU L D W E UP GRAD E ?
SOME GAME S D O N OT W OR K ON
The current offer allows you to invest in Microsoft Windows 7 with a downgrade
right two levels down. In effect you will be able to run Win Microsoft Xp with the
same license.
31. T H IS
IS A ON E - T IME L E GAL IZ AT ION OF FE R . W H AT IF T H E G O O R IGI N AL C Y BE R C AFE H AV E
MU L T IPL E BR AN CH E S , CAN T H EY D O IT IN ST AGE S DU E T O CASH FL O W P R OB LE MS ?
The offer allows for legalizing 100% of the PCs in an Go Original Cyber Cafe in one
go. So if an Go Original Cyber Cafe has multiple branches under the same registered
name, they would need to procure licences for all the PCs simultaneously.
However, in case they are registered under different names reach of them can
legalise separately. The particular branch however must legalise 100% of the PCs to
avail this offer
32. C AN
W E D O R EP E AT OR D E R S FOR G O O R IGIN AL C Y B E R C AFE S . C AN W E CONT IN UE T O B U Y
N AK E D PC S IN T H E FUT UR E AND L E GAL IZ E TH IS W AY ? T H IS IS A CH E AP E R OP T ION .
No. This is a one-time legalization offer for all PCs and you agree to 100% genuine
OEM preinstall moving forward. All future purchases would need to be on OEM preinstalled Microsoft Windows Licenses.
33. W H AT
AR E T HE BE N E FIT S OF T H E D E FAU LT SET T I NGS ?
All Go Original Cyber Cafes sign up for the marketing agreement and the resellers
will come to their Go Original Cyber Cafe to assist them in installation of the default
settings. These settings and the business tools (optional) are designed to help the Go
Original Cyber Cafes provide a superior experience for their users and differentiate
them from competitive Go Original Cyber Cafes. Towards this the resellers would
install the default settings preferably on the master image.
We also believe that with this partnership and the continued value that Go Original
Cyber Cafes realize here and in elsewhere in Asia, within a few months’ Go Original
Cyber Cafes would voluntarily want to continue with Microsoft default settings.
They also hence take advantage of Digital Literacy, Steady state and such business
management tools.
34. W H AT
H AP P EN S IF
G O O R IGIN AL C Y B E R C AFE S
ST IL L H AV E P IR ATE D O R UN L ICE N SED
SOFT W AR E ON T HE P RE M ISE S AFT E R T HE Y SU B M IT A D E CL AR AT ION SAY IN G T H EY ARE FU L LY
COMP L IAN T ?
In this case, the agreements will be considered invalid and a record will be kept of
the untruthful declaration. Microsoft will work with the said Go Original Cyber Cafe
to ensure the situation is rectified and all Microsoft software on the premises is
properly licensed. Under statutory law, there are legal penalties involved in having
and/ or using unlicensed software on the premises. Once the agreement is signed,
Microsoft will have a right to visit the premises and audit the accuracy of the
information.
35. W H AT
H AP P EN S IF
M ICR OS OFT
V ISIT S T H E P RE MISE S OF T H E
G O O R IGIN AL C Y BE R C AFE
G O O R IGIN AL C YB ER
T H AT SIGN ED U P FOR T H E PR OGR AM T O CON D U C T AN AU D IT AND TH E
C AFE “ FAIL S ” T H E AU D IT ?
In this case, the agreements will be considered invalid and a record will be kept of
the untruthful declaration. Microsoft will work with the said Go Original Cyber Cafe
to ensure the situation is rectified and all Microsoft software on the premises is
properly licensed. Under Malaysian law, there are legal penalties involved in having
and/ or using unlicensed software on the premises.
36. I F
G O O R IGIN AL C YB ER C AFE OW NE R S
D OE S M ICR OSOFT E N FOR CE S T H AT ?
THE
H OW
D O N OT MAIN T A IN T H E D E FAU LT SET T I N GS ,
There will be regular audits done by the reseller to ensure that the marketing is
being followed. They will also help reinstall the default settings.
37. H OW
DO
I
E N R OL L IN T H E
C Y BE R CAFE P R OGR AM ?
Go to http://www.go-original.com.my/ and click “Sign up here” to request for a
Microsoft Reseller to contact you/ to order. Microsoft Reseller will give you full
details, make sure you are eligible for the program and explain how to join. The
Microsoft Reseller will deliver and implement the software you need.
38. A FT E R
EN R OL L IN G IN TH E PR OGR AM , CAN
L ICE N SE S I P UR CH ASE D E AR L IER ?
I
ST IL L R E T UR N T H E
G O O R IGIN AL C Y B ER C AFE
No. A no return, no exchange policy will be implemented for the Cybercafe Program.
39. W H AT G O O R IGIN AL C Y B ER C AFE GAMIN G AP P L ICAT ION S AR E N OW RU N N IN G IN
M ICR OSOFT W IN D OW S 7? W H AT IF MY AP P L ICAT IO N IS ON L Y R U N N IN G IN M ICR OSOFT
W IN D OW S XP?
Many popular games are already compatible on Microsoft Windows 7. In the case
tha the game/application you wish to run has compatibility issues with Windows 7,
Go Original Cyber Cafes may downgrade their Microsoft Windows 7 licenses to XP.
40. W IL L Y OU P R OV IDE
P R OGR AM SOON ?
AD D IT ION AL
M ICR OSOFT
SOFT W AR E P R OGR AMS IN T HE
C YB E R CAFE
Microsoft intends to increase the value of the Cybercafe Program over time with
additional products and services that Go Original Cyber Cafes can offer to their
customers.
41. W H AT
IS T H IS
G E T T IN G S T AR TE D K IT
The toolkit is a powerful combination of free software tools and guidance for
optimizing shared computers especially in an Go Original Cyber Cafe environment
that runs Genuine Microsoft Windows software. It does not require a server
infrastructure to use. It simplifies the configuration of shared computers and
provides new security features to defend against the common threats to shared
computers, help protect user privacy between un-trusted users and reduce the time
spent troubleshooting problems.
M ICROSOFT AND M ARKETS
42. I S T H IS P R OGR AM AB OU T
M ICR OSOFT O FFICE ?
ST IFL IN G COMP E T IT ION FR OM
L IN U X
SE R V ER S ,
OSS
AN D
OPEN
Microsoft’s’ customers have a choice on which software and services they use. We
constantly innovate to give better value to our customers and have value-add
offerings. We have listened to the market and have responded with offerings that we
believe would add value to their business. We have had some fantastic feedback
about this in our pilot tests and hence we listened to them and have innovated to
meet their needs.
43. Y AH OO !
AN D G OOGL E AR E AL SO COMP E T IN G FOR T H E G O O R IGIN AL
AR E Y OU L OSIN G MAR KE T SH ARE IN G O O R IGIN AL C Y BE R C AFE S ?
C Y B ER C AFE
SP ACE
–
Competition is good for the industry and innovation. The fact that competition is
also viewing the Go Original Cyber Cafe space validates Microsoft’s strategy that Go
Original Cyber Cafe is an important segment.
44. I S
T H IS T H E FIR ST STE P IN T H E FIGH T B ACK AGAIN ST
SP ACE B Y FOR CIN G U SE R S ON T O
G OOGL E
AN D
Y AH OO
IN T H E ON L INE
IE8?
As part of the Microsoft/ Go Original Cyber Cafe partnership whereby Go Original
Cyber Cafes receive Go Original Cyber Cafe-specific tools and resources such as
Windows Steady State, PC Refresh, Billing and Metering and Customer Registry tools
and Marketing resources for free, Microsoft requests that Go Original Cyber Cafes
sign a marketing agreement that requires default access to IE8, Hotmail and
Messenger. This is no way limits the consumer’s ability to use Google, Yahoo or
other services they choose when they are using the Go Original Cyber Cafe PCs.
45. G O O R IGIN AL C Y B ER C AFE S U SIN G L IN U X AND OSS D ON ’ T H AV E T O W OR R Y
SP E CIAL P R ICIN G AS I T ’ S AL L FR E E . W H AT ’ S Y OU R R E ACT ION T O T H AT ?
AB OU T
Our customers always have a choice and they will exercise the choice. This is not a
program about pricing but a long term partnership to help Go Original Cyber Cafes
become profitable, better managed and offers a safe and rich computing experience
to users.
46. W OU L D M ICR OSOFT O FFICE L IV E . COM
AN D SIMIL A R B E W E B - ON LY B ASE D AP P L ICAT I ON S
AR E CH E APE R AND BE TT ER FOR T H E SE BU SIN E S SE S ?
The Microsoft Offer is software plus services approach. By providing affordable
desktop software to the Go Original Cyber Cafe – something they absolutely need to
run the security, business management and content applications that are specific to
Go Original Cyber Cafes, with services in Microsoft Live properties, Microsoft is able
to deliver the best of both worlds to the Go Original Cyber Cafe.
47. I F OLPC, N COMP U T IN G AN D OT H ER SU CH L OW COST OP T ION S AR E
R E LE V ANT W IL L G O O R IGIN AL C Y BE R C AFE S BE IN T H E FUT UR E ?
SU CCE SSFU L , H OW
Microsoft believes that innovation to provide affordable technology to underserved
people is worthy of admiration. We will continue to innovate in new ways to
address the underserved markets just as other companies will and where relevant,
seek mutually beneficial partnerships.
L ICENSING AND IP
48. W H AT IS T H E B E ST W AY T O P UR CH ASE / L E GAL IZ E LICE N SE S FOR M ICR OSO FT W IN D OW S
AN D M ICR OSOFT O FFI CE ? W H O IS SE L L IN G T H E G O O R IGIN AL C Y B E R C AFE O FFE R ?
Microsoft Reseller partners, through regular commercial distribution, will sell and
distribute the licenses to Go Original Cyber Cafes. You may contact the following
authorized resellers to participatein the program.
Computer War Sdn Bhd 016 2057 188; 016 6636180
Esports Asia Sdn Bhd 03 9205 5200
Online E-club Management Sdn Bhd 03 9056 4855; 03 9059 6291country
Sendi Mutiara Multimedia Sdn Bhd 03 2141 7233 (ext.220)
49. H OW
AR E T HE L ICE N SE K EY S SE N T ?
The keys are sent in the license confirmation via email.The Go Original Cyber Cafe
will use VLSC to manage their product downloads and appropriate keys for each of
them. Towards this the Go Original Cyber Cafe will use their Open Agreement
information to enter VLSC to download XP and the keys needed to activate it.
50. W H AT
AR E T R AN SFE R R IG HT S ?
Transfer rights are the ability to transfer the licenses/ keys associated with the
product to a different owner of the PC/ infrastructure. In most cases licenses are
attached to the base system only and hence are not transferable to other PC. I the
case of an upgrade, replacement of the motherboard the license am not
transferrable and cease to be valid on the new motherboard. These are the same
rules for other commercial customers as the agreements are the same.
51. A R E
T HE L ICE N SE S T R AN SFE R AB L E ?
No, the licenses are non-transferable.
This program is under the Open program, the same conditions that apply to a
commercial Open program apply. Under the Commercial Open Program License
Transfer policy, customers cannot transfer the license between desktops because
GGWA is tied to the desktop.
The only case whereby license-transfer is allowed is when a merger/ acquisition
have occurred of a Go Original Cyber Cafe that has Genuine Microsoft Windows with
Rental Rights. According to the agreement, the customer (Go Original Cyber Cafe)
can transfer licenses to an affiliate or to third parties in connection with a merger or
transfer of ownership of its enterprise, if the desktops on which the licenses are run
are being transferred. However, a customer cannot separate the license from the
desktop. They can do a one-time all license transfer within companies (same region,
under the same License authorization number. No partial transfer is allowed i.e. all
licenses would be transferred to the new owner at one-go.
52. H OW
DO
G O O R IGIN AL C Y B E R C AFE S
SH OW A P R OOF - OF - P U R CH ASE OF A L E GAL L ICE N SE ?
The following paragraph helps explain the criteria for verification of legal licenses.
If you have previously purchased genuine OEM preinstalled licenses, you should have the following for each
of your PCs:
a.
b.
Microsoft Windows Desktop Operating System:
i. Microsoft OEM License Edge-to-Edge Hologram CD-ROM Media
ii. Certificate of Authenticity (COA) label stuck on the side of the PC machine
iii. Original user manual, if applicable
iv. Microsoft Windows Rental Rights covering all PCs (electronic order confirmation)
Microsoft Office Productivity Suite:
i. Microsoft OEM License Edge-to-Edge Hologram CD-ROM Media
ii. Certificate of Authenticity (COA) label stuck on the side of the PC machine
iii. Original user manual, if applicable
iv. Microsoft Office Rental Rights covering all PCs (electronic order confirmation)
v. Dated original receipt for the genuine software and Rental Rights licenses
If you are purchasing through the current offers to get your existing PCs on genuine software, you should
have the following for each of your PCs:
c.
d.
Microsoft Windows Desktop Operating System:
i. GGWA covering all the remaining PCs that does not have a genuine OEM license
(license agreement)
ii. Microsoft Windows Rental Rights covering all PCs including those with genuine
OEM licenses (electronic order confirmation)
Microsoft Office Productivity Suite:
i. Open License Agreement Authorization Number covering all the remaining PCs that
does not have a genuine OEM license (electronic order confirmation)
ii. Microsoft Office Rental Rights covering all PCs including those with genuine OEM
licenses (electronic order confirmation)
iii. Genuine Microsoft Volume License Edge-to-Edge Hologram CD-ROM Media
(optional)
iv. Dated original receipt for the genuine software and Rental Rights licenses
53. W H AT IS T H E B E ST W AY T O V AL ID AT E W H ET HE R THE CU R RE NT IN ST AL LE D L ICEN SE IS
L E GAL ? W H AT AR E TH E COMP ON E N T S R EQ U IRE D TO P R OV E GE NU IN E L ICE N SE OW NE R SH IP ?
There are two steps to help you determine whether your version of Microsoft
Windows is genuine.
Step 1: Use the online Microsoft Windows Genuine Advantage
(http://www.microsoft.com/genuine) online validation to scan your product key or
you can manually compare the anti-piracy features of the product you have with
genuine software.
Step 2: Proof of purchase as described earlier.
54. W H AT
Windows Desktop
Operating System:
•Microsoft OEM License Edgeto-Edge Hologram CD-ROM
Media
•Certificate of Authenticity
(COA) label stuck on the side
of the PC machine
•Original user manual, if
applicable
•Windows Rental Rights
covering all PCs (electronic
order confirmation)
Office Productivity Suite:
•Microsoft OEM License Edgeto-Edge Hologram CD-ROM
Media
•Certificate of Authenticity
(COA) label stuck on the side
of the PC machine
•Original user manual, if
applicable
•Office Rental Rights covering
all PCs (electronic order
confirmation)
•Dated original receipt for the
genuine software and rental
rights licenses
If you are purchasing through the current offer to get genuine,
you should have:
If you have previously purchased genuine OEM preinstalled
licenses, you should have
D O T H E E N FOR CE ME NT AUT H OR IT IE S L OOK FOR W H E N T H EY CON D U CT
E N FOR CE ME NT ACT ION O R M ICR OSOFT W H E N T H EY C ON D U CT T H E AU D IT ?
Windows Desktop
Operating System:
•GGWA covering all the
remaining PCs that does not
have a genuine OEM license
(license agreement)
•Windows Rental Rights
covering all PCs including
those with genuine OEM
licenses (electronic order
confirmation)
Office Productivity Suite:
•Open License Agreement
Authorization Number
covering all the remaining PCs
that does not have a genuine
OEM license (electronic order
confirmation)
•Office Rental Rights covering
all PCs including those with
genuine OEM licenses
(electronic order
confirmation)
•Genuine Microsoft Volume
License Edge-to-Edge
Hologram CD-ROM Media
(optional)
•Dated original receipt for the
genuine software and rental
rights licenses
1
55. W H AT
IF
I
H AV E L OST MY L ICE N SE
/ COA / OEM
H OL OGR AM
CD?
If you have lost any / all components of your license ownership documentation:
We recommend you lodge a police report immediately. While the police report is a
good interim solution, we do advise that the fail-proof solution is to re-purchase the
necessary component (if applicable) or a new license. Please ensure you keep the
rest of the license ownership components safe i.e. dated receipt/ invoice, original
user manual etc.
56. C AN I
MAK E PH OT OCOP IE S OF T H E
IT ON T H E
COA
ST ICK E R AN D K EE P JU S T T H AT W IT H OUT ST ICK IN G
PC?
The original COA stickers MUST BE STUCK on the PCs and CANNOT BE
PHOTOCOPIED. Not sticking the COAs on the PCs is a violation of the Microsoft
license agreement and the Go Original Cyber Cafe in question will not be considered
“compliant”.
57. C AN I T R AN SFE R MY M ICR OSOFT W IN D OW S O P E RAT IN G S Y STE M OEM L ICE N SE
OL D PC T O MY NE W PC / FR OM ON E G O O R IGIN AL C Y BE R C AFE T O AN OT H ER ?
FR OM MY
No, you can’t as OEM license is not transferable.
58. C AN I
B UY A M ICR OSOFT
E X IST IN G PC?
O F FICE 2007 P R OFE SSI ON AL P L U S OEM
L ICE N SE FOR MY
OEM license for Microsoft Office can only come pre-installed with a NEW PC and
CANNOT be transferred. You would need to purchase Microsoft Office 2007
Professional Plus through Open License if you already have existing PCs.
59. W H Y CAN ’ T G O O R IGIN AL C Y B E R C AFE S P U R CH ASE T HE M ICR OSOFT O FF ICE 2007
P R OFE SSION AL P L U S H OME AN D S T U DE N T E D IT ION L ICE N SE FOR U SAGE SIN CE T HE
U SE R S AR E MOST LY ST U D EN T S AN YW AY ?
E ND
The Microsoft Office 2007 Professional Plus Home and Student Edition is not
authorised for business or school use/ academic use. It is only intended for
students/ teachers in a non-commercial home environment and cannot be used in
any revenue generating business activity.
60. H OW
D O W E ACQ U IRE T HE
M ED IA
K IT S ?
The relevant (Microsoft Windows Microsoft Xp, Microsoft Windows 7 or Microsoft
Office 2007 Professional Plus) Media kit may be purchased accordingly by ordering
the appropriate feature-codes for the country of purchase.
61. C AN M ICR OSOFT W OR D
AN D M ICR OSOFT E X CE L F R OM T H E SAME
L ICE N SE B E IN ST AL LE D ON 2 D IFFE R E NT COMP UT E RS ?
M ICR OSOFT O FFICE
No, each desktop requiring usage of Microsoft Office or any of its components needs
one license each on the corresponding desktop.
62. C AN M ICR OSOFT E X CE L
AP P L ICAT ION ( SP R E AD SH EE T ) IN
M ICR OSOFT O FFI CE
B E P L ACED
AN D ACCE SSE D RE MOT E L Y V IA A S E RV ER FR OM V AR IOU S D E SK T OP S W IT H JU ST ON L Y ONE
M ICR OSOFT O FFICE L ICE N SE ON T H AT S E RV ER ?
Microsoft Office suites are not licensed by Client Access Licenses (CALs) or Run
Time License. Each desktop requiring usage of Microsoft Office or any of its
components needs one license each on the corresponding desktop i.e. if you have 5
desktops accessing Microsoft Excel; you require 5 licenses of Microsoft Office.
63. W H AT
D O I D O IF
SOFT W AR E ?
I
SU SP E CT
I
H AV E B EE N SO L D A PIR AT ED COP Y OF
You can report piracy to any one of these organizations:
Microsoft (Malaysia) Sdn Bhd
For Domestic Call: 1800 88 6295
M ICR OSOFT
For Calls Outside of Malaysia: +603 7712 4671 or +001 8006 4276 738
URL: http://www.microsoft.com/malaysia/genuine/
BSA Malaysia
BSA Country Anti-Piracy Hotline: 1-800-887-800
URL: www.bsa.org/malaysia
Ministry of Information and Trade
MIT Anti-Piracy Hotline: 1-800-886-800
64. C AN M ICR OSOFT W IN D OW S
B E P L ACE D AND ACCE SS E D R E MOTE L Y V IA A
V AR IOU S D E SKT OP S W IT H JU ST ON LY ON E
S E R VE R ?
M ICR OSOFT W IN D OW S
S E R VE R
FR OM
L ICE N SE ON T H AT
Microsoft Windows operating systems are not licensed by Client Access Licenses
(CALs) or Run Time License. Each desktop requiring usage of Microsoft Windows or
any of its components needs one license each on the corresponding desktop i.e. if
you have 5 desktops accessing Microsoft Windows; you require 5 licenses of
Microsoft Windows.
65. C AN M ICR OSOFT W IN D OW S 7 P R OFE SSI ON AL OEM
L ICE N SE B E D OW N GR AD E D ?
Yes, Microsoft Windows 7 Professional can be downgraded.
66. C AN W E CONT IN UE
I F N OT W H Y ?
T O U S E OU R
XP H OME
AND
M ICR OSOFT O FFICE
H OME AN D ST U DE N T ?
Microsoft Xp Pro, Microsoft Vista Professional or Microsoft Windows 7 Pro is the
only version of software that can be used to rent-out in conjunction with Rental
Rights Agreement. Consequently, you may be required to migrate / invest in
Microsoft Windows Microsoft Xp. This is available at as a down gradable option,
when you purchase Microsoft Windows7. We are also extending a promotional offer
to help you in this transition.
67. I
AM AN I N TE R NE T CAFÉ AND T HE E X IST IN G
PC S
E AR TH Q U AKE , AN Y OT HE R FOR MS OF F OR CE MAJ EU R E ”.
GGWA
“ FIR E ,
I “ R E - IN ST ALL ” T HE IR
H AV E GOT D AMAGED IN A
C AN
L ICE N SE S ON T H E NE W D E SKT OP S ?
No. The OS license is tied to the PC and the “Customer agrees that all Desktops it
acquires after the Effective Date will be acquired with a full and genuine version of a
Desktop operating system.” (Go Original Cyber Cafe Supplement)]
GGWA licenses for Go Original Cyber Cafes act in the same way as OEM pre-installed
licenses here in that it is tied to the PC. So if they are buying a new PC to replace the
old one (assuming with a new motherboard), a new OEM license should be
purchased pre-installed to cover the base OS license. However the Rental Rights can
be transferred to these new PCs. As part of the Go Original Cyber Cafe agreement
they sign up to, they agree to a one-time legalization offer (GGWA, Microsoft Office
Pro) and then moving ahead they are agreeing to purchase genuine OEM preinstalled for all their new PCs at the regular price. This would apply for act of Gods,
if PCs are stolen or vandalized and need to be replaced for any reason etc.
68. G O O R IGIN AL C Y B ER C AFE B OU GHT GGWA L ICE NSE S FOR E X IST IN G PC’ S T OD AY AN D
D E CIDE S T O U P GR AD E / R E FRE SH T HE IR H ARDW A R E . C AN T HE G O O R IGIN AL C Y BE R C AFE
R E - IN ST AL L TH E GGWA L ICE N SE S IN T H E N EW PC’ S ?
OS license is tied to the PC on which it was installed. However, a new OS license is
required when the motherboard is replaced.
GGWA licenses for Go Original Cyber Cafes act in the same way as OEM pre-installed
licenses here in that it is tied to the PC. So like OEM if they are changing more than
the 5 components and/ or the motherboard, it means they are really changing the
entire PC vs. just upgrading it. Therefore a new OEM license should be purchased
pre-installed to cover the base OS license.
69. A N E X IST IN G PC’ S IS AFFE CT E D B Y V IR U S ATT ACK AN D R EN DE RE D DE FE CT IV E . C AN T HE G O
O R IGIN AL C Y BE R C AFE RE - IN ST AL L TH E GGWA L ICE N SE S IN T H E SAME PC’ S OR T H E
R E P L ACE ME NT PC?
The OS can be re-installed on the same PC but a replacement PC requires a new OS
license.
70. W IL L
T H E L ICE N SE S EX P IRE ?
Microsoft Windows OS: Licenses are tagged to the life of the PC. The license expires
when the C is upgraded with a new motherboard, in which case new OEM licenses
would need to be purchased.
Microsoft Office: Licenses have no expiration.
71. C AN I
P UR CH ASE J U ST
L ICE N SE S ?
M ICR OSOFT W IN D OW S OS
L ICE N SE S OR J U ST
M ICR OSOFT O FFICE
Yes. However, please be advised that the Go Original Cyber Cafe can only avail of the
program for Microsoft Windows once.
FY10 iCafé Program: Rental Rights
R ENTAL R IGHTS R ELATED
72. W H AT AR E R E NT AL R IGH T S
THEM?
AN D W H Y D O
G O O R IGIN AL C Y BE R C AFE S
NE ED T O P UR CH ASE
Rental rights apply to all customers that enable third party usage, whether it’s for
multi-year agreements (as in enterprise leasing) or for a few minutes (as in Go
Original Cyber Cafes or airport Kiosks). The governing principle is the use of the
Software with no license transfer at the end of the agreement.
Go Original Cyber Cafes that provide computing experiences to third parties are
required to acquire a Rental Rights license to operate under compliance. The use
rights in the license restrict an Go Original Cyber Cafe from acquiring Microsoft
Licenses and rent them to consumers whether it’s for a fee or for free. A transaction
is not necessary to violate the use rights. Go Original Cyber Cafes benefit from rental
licenses since they can acquire the corresponding number of licenses for every
device they are using in the facility. These licenses are perpetual, one time only
transactions that enable the operator to service their customers under a fully legal
and compliant solution.
73. WHAT IS THE MICROSOFT RENTAL RIGHTS AGREEMENT
Under the current Microsoft Licensing terms (OEM, Full Packaged Product and Open
License), there is no right to allow a 3rd party other than the customer to use
Microsoft software. This means that even after purchasing genuine Microsoft
software, you will not legally be able to “rent-out” the use of Microsoft software.
However we understand that in an Go Original Cyber Cafe scenario, you do this
regularly and therefore would be “in breach” of your license agreement with
Microsoft. The Microsoft Rental Rights Agreement for Go Original Cyber Cafes seek
to rectify this and provide a right to Go Original Cyber Cafe owners like yourself to
allow 3rd parties to “legally” use Microsoft software.
At present, the agreement only provides a right to rent-out the use of Microsoft
Windows® operating system and Microsoft Office applications. No other
applications are included at this time. To obtain this right to use the Microsoft
Windows operating system and applications under this agreement, Go Original
Cyber Cafe owners are required to purchase the relevant Microsoft Rental Rights
SKUs being sold with this offer.
74. W H Y H AS M ICR OSO FT
C Y BE R C AFE S N OW ?
ON L Y IN T R OD U CED T H IS R EN T AL AGR E E ME N T FOR
G O O R IGIN AL
Through feedback from our Go Original Cyber Cafe customers, Microsoft decided to
develop a specific program to address the growing need.
FY10 iCafé Program: Rental Rights
75. W H Y
T H AT
G O O R IGIN AL C Y BE R C AFE RE N T AL R IGH T H AV E EX P IRY D AT E S ? I S
$ FR OM T H E G O O R IGIN AL C Y B ER C AFE S B Y
BU Y M ORE P R ODU CT S T O ST AY COMP L IAN T ?
D OE S P R EV IOU S
M ICR OSOFT
ASK IN G T H E M T O
W AY SQ UE EZ I N G MOR E
Quite the contrary. In the previous versions, the EULA did not provide for renting
out of the software. Consequently the alternative was to purchase MSRA that cost at
approximately US$17/ per/ PC per year.
Towards that we had offered a special one year exception on MSRA where the
Rental Rights were offered at no additional charge for one year. We received
feedback told that this is both operationally cumbersome as well as expensive to
renew annually. So we have now simplified the MSRA program with RRA that is
both affordable and comes with a one-time perpetual license.
76. W H Y AR E R E NT AL R IGH T S ST OCK - K E E P IN G U N IT S (SKU S ) AV AIL AB L E ON L Y FOR T H E
M ICR OSOFT W IN D OW S ® OP E R AT IN G SY ST E M , M ICR OSOFT O F FICE 2007 AN D M ICR OSOFT
O FFICE P U B L ISH E R ?
Microsoft Windows, Microsoft Office 2007and Microsoft Office Publisher 2007
account for more than 90 percent of desktop PC operating systems and applications
in the rental market. As customer needs and requirements expand and market
demand grows for additional applications, Microsoft will evaluate adding other
product Rental Rights SKUs.
77. H OW
COME AL L E D IT ION S OF
M ICR OSO FT W IN D O W S
AN D
M ICR OSOFT O FFI CE 2007,
R EN T AL R IGH T S
IN CL U D IN G H OME OR CON SU ME R ED IT ION S , AR E NOT IN CL U DE D IN T H E
L ICE N SIN G P R OGR AM ?
Most commercial customers who are renting and leasing PCs require full
functionality that the home products do not have. As the Rental Rights licensing
pilot progresses and the model becomes available worldwide, we will evaluate
adding rental product SKUs.
78. W H Y AR E T HE SE SKU S N OT AV AIL AB LE IN M ICR OSOFT E N T E R PR ISE A GR EE ME NT (EA),
M ICR OSOFT O P E N V AL U E , OR S U B SCR IP T ION L ICEN SIN G P R OGR AMS ?
Rental Rights licenses do not qualify for Software Assurance coverage when
purchased by primary customers. Because Enterprise Agreement and the Open
Value Agreement both include Software Assurance coverage, Rental Rights SKUs
cannot be purchased through these programs. While Software Assurance is not
available to the primary customer purchasing the Rental Rights licenses, the user
that rents the PC may acquire Software Assurance through their own Volume
Licensing agreement. Also, Rental Rights licenses are not available through
Microsoft Subscription programs because the agreements are perpetual.
79. W H Y IS T H E P R IMARY CU ST OMER
S OFT W AR E A SSU R AN CE ?
W H O BU Y S T HE
R E N T AL R IGHT S
N OT E L IGIB LE F OR
Software Assurance is not available to primary customer Rental Rights license
holders because the use model does not permit certain Software Assurance benefits,
FY10 iCafé Program: Rental Rights
such as virtualization, remote boot and multi-tenancy. However, customers can
qualify rented PCs and add Software Assurance under their Volume Licensing
agreement.
80. D OE S
T H E COST OF
R E N T AL R IGH T S
L ICE N SE S GO D OW N W ITH T HE V OL U ME PU R C H ASE D ?
No. Rental Rights licenses are purchased at a static price level based on a single
price point for both the Open Agreements and the Select License Agreement and
Select Plus Agreement.
Microsoft has fixed the price for Rental Rights licenses to make the transaction
consistent with PC purchases and license forecasting. We believe that rental in
perpetuity should be based on one fixed price to make the transaction consistent
with PC purchases and forecasting. This fixed pricing is more consistent with
customer buying behavior and more closely follows current rental business models.
81. W H Y
IS T H E P R ICE FOR T HE
L ICE N SE / U P GR AD E ?
R E NT AL R IGH T S SKU S 17
P E R CE N T * OF AN E X IST IN G
17 percent is the rental only equivalent price through the Services Provider License
Agreement (SPLA) program. The price is based on the Volume Licensing foundation
of Licenses & Software Assurance (L&SA), so price consistency is maintained across
all programs.
*Based on pricing from Microsoft to qualifying distributors and resellers. The
reseller, not Microsoft, determines the actual customer pricing.
82. I
I
PC S FR OM AN OR IGIN AL
R E NT AL R IGH T S L ICE N SE S ?
CU R R EN TL Y LE ASE MY
N E ED T O ACQ U IRE
E Q U IP MEN T MANU FACT U RE R
(OEM). D O
No. OEMs are permitted to lease PCs to customers under the terms outlined in the
OEM Microsoft Desktop Operating System (DTOS) License Agreement.
83. W H AT
IS T H E D IFFE R EN C E BE TW EE N R EN T AL R IGHT S SKU S AN D L ICE N SIN G P R OD U CT S
U N DE R T H E M ICR OSOFT S E R V ICE S P R OV ID E R L ICEN SE A GR E E ME NT (SPLA)?
SPLA is for very specific business models and enables services providers and
independent software vendors (ISVs) to license Microsoft licensed products on a
monthly basis more than a three-year agreement term and to use these products to
provide software services and hosted applications to their customers. With Rental
Rights SKUs, organizations can gain Rental Rights licenses for the operational
lifetime of each PC through a simple, one-time transaction.
84. W H E N
DO
I
CH OOSE
SPLA
AN D W H E N D O
I
CH OOS E
R E N T AL R IGH T S ?
The new Rental Rights SKUs offer three key benefits:
Easy to manage: Single transaction with no renewals or monthly payments.
No expiration: Rental Rights are perpetual. No time-based expiration or reporting
is required.
FY10 iCafé Program: Rental Rights
Easy to acquire: Select License, Select Plus and Open License Volume Licensing
programs are more broadly available than SPLA.
85. W H AT
SH OU L D
I
D O IF
I
AL R E ADY H AVE A
SPLA A GR E E ME NT ?
The introduction of Rental Rights licenses represents a fundamental change in the
business model. We recommend that PC rental companies evaluate their needs and
work with their partners to determine the best solution for them. Microsoft will
have on-boarding guidance for current customers who choose to transition to
Rental Rights licenses.
86. W H E N I
B UY A N EW PC, I CAN T R A N SFE R MY M ICR OSOFT O F FICE 2007 L ICE N SE S .
AL SO T R AN SFE R MY M ICR OSOFT O FFICE 2007 R E N T AL R IGH T S L ICE N SE S ?
C AN I
No. Rental Rights SKUs are device-based and non-transferable.
87. H OW
DO
I
ASSIGN MY R E N T AL L ICE N SE S ?
One Rental Rights license is required for each license of the Microsoft Windows XP
Professional or Microsoft Windows 7 Business operating system. The same licensing
model applies to Microsoft Office Professional 2007, Microsoft Office Professional
Plus 2007and Microsoft Office Publisher 2007.
88. H OW
DO
I
COU N T T HE N U MB E R OF
R E NT AL R IGH TS
L ICE N SE S
I
N E ED ?
The number of Microsoft Windows Rental Rights licenses must equal the number of
Microsoft Windows license SKUs acquired through OEM, FPP, or Get Genuine
Microsoft Windows Agreement (GGWA) for rental purposes. The number of
Microsoft Office Rental Rights licenses needs to equal the number of Microsoft Office
licenses used in a rental business model. Any PC rental true-ups in Microsoft
Windows, Microsoft Office 2007and/or Microsoft Office Publisher 2007 licenses
must also be assigned a Rental Rights license.
89. H OW
DO
I
B U Y MORE
R E NT AL R IGH T S
L ICE N SE S ?
Rental Rights licenses are available through the Open License, Select License and
Select Plus Volume Licensing programs.
90. W H Y
IS
M ICR OS OFT
P IL OT IN G
R E N T AL R IGH T S
L ICE N SIN G IN O N L Y SE LE CTE D COU NT R I E S ?
The pilot countries have a variety of business models that rely on PC rentals. These
scenarios are well-distributed across the selected markets and give Microsoft
helpful feedback and analysis of the Rental Rights licensing program.
91. H OW
W E RE CU ST OMER S MA N AGIN G R E NT AL COMP L I AN CE B E FOR E ?
Some customers comply by using a Microsoft SPLA, but the majority of customers
who rent PCs do not comply with Microsoft licensing.
92. I
H AV E BE EN R UN N IN G A R EN T AL B U SIN E SS FOR Y EAR S AN D M ICR OSOFT H AS N E V E R
E N FOR CE D T H E SE U SE R IGHT S . W H Y IS T H IS SU D D EN L Y CH AN GIN G ?
Nothing has changed about the use rights that your product licenses provide. What
is changing is that the rental business model is becoming increasingly prevalent, so
FY10 iCafé Program: Rental Rights
Microsoft is introducing a new way for you to get the license rights you need to
remain compliant. With the Rental Rights SKUs, PC rental customers can achieve
licensing compliance with a single transaction that covers the operational lifetime of
their licensed rental devices.
93. H OW
W IL L
M ICR OSOFT
E N FOR CE T H E SE
R E N T AL R IGH T S ?
It is critical that Microsoft helps customers’ license technology without
compromising their current business models. Recognizing that businesses want to
operate in compliance and noticing an increase in SPLA demand and temporary
rental right grants, Microsoft has created a simplified licensing policy designed
specifically for the needs of our PC rental customers.
Microsoft licensing relies heavily on a trust model. We expect that customers
provide accurate counts of their PC numbers and Microsoft Office 2007 and
Microsoft Office Publisher 2007 licenses and subsequently match those with the
number of Rental Rights SKUs they order.
While Microsoft works with several industry associations, governments and other
organizations that enforce Intellectual Property protection laws, we are not a
license compliance enforcement agency. However, public and private organizations
worldwide are focusing more intensely on combating piracy because of its global
economic impact. As a result, users of improperly licensed Microsoft software are
increasingly at risk for legal action. The PC rental market is known to have
significant non-compliance with the terms of the license rights. And just as PC rental
companies try to protect their customers from the threat of legal action for noncompliance, we want to help protect our customers. Providing a simple way for
customers to get compliant is part of that effort.
94. W H Y N OT CH AN GE T HE L I CE N SE R IGH T S T O AL L O W CU ST OME R S T O R E NT
I S T H IS J U ST A W AY T O SQ U EE ZE MOR E MON EY O UT OF CU ST OME R S ?
TH E SOFT W ARE ?
The way software licenses are priced is determined by how the software is used. In
the case of rental PCs, Microsoft is providing not only the value of the Product Use
Rights (PUR), but also the value to the rental company who is in turn renting those
use rights to their customers to make money for their business. This additional
value is not accounted for in the regular license. The Rental Rights license offers an
easy way to add value to the product license through a simple, one-time transaction.
95. D OE S
T H IS MAK E
M ICR OSOFT
L ICE N SIN G M OR E CO MP L E X ?
Actually, the additional Rental Rights SKUs can help make it easier for PC rental
customers to achieve Microsoft licensing compliance. They are easily available
through the Microsoft Open License, Microsoft Select License and Microsoft Select
Plus Volume Licensing programs and are purchased as a one-time, per-device
transaction.
FY10 iCafé Program: Rental Rights
96. I
R E AD T H AT T HE
SIN CE
SPLA
R IGH T S
SPLA
W IL L L OSE
PC R EN T AL COMP AN IE S
O CT OBE R 2009. D OE S T H IS ME AN R E N T AL
T HR OU GH SPLA?
P R OGR AM W IL L N O L ON G ER SU P P ORT
R E N T AL R IGH T S
W IL L N O L ON GE R BE SO L D
IN
The SPLA program will lose Rental Rights programmatically but the option for
managed PCs will continue to be available by amendment only.
97. W H AT IF T H E G O O R IGIN AL C Y BE R C AFE
R IGH T S A GR E E MEN T AT AL L ?
CH OOSE S N OT T O B UY T HE
M ICR OSOFT R E N T AL
These Go Original Cyber Cafes would not be able to allow 3rd parties to use (“rentout”) the software license that they own even if it is genuine. Should they still carry
on their business as usual and rent out Microsoft Windows and Microsoft Office
software license, they would be considered “illegal”. Microsoft would not be able to
protect them against any legal action the authorities undertake.
98. I F G O O R IGIN AL C Y B E R C AFE S AL R E AD Y
MU ST T HE Y ST ILL B UY T HE RRA?
H AVE GENU I N E
M ICR OSOFT
SOFT W AR E L ICE N SE S ,
Yes, Go Original Cyber Cafes must submit the agreement even if they already have
genuine Microsoft software licenses as the agreement allows 3rd parties to use
(“rent-out”) of the software license that they own. Should they still carry on their
business as usual and rent out Microsoft Windows and Microsoft Office software
without submitting the agreement, they would be considered “illegal”. Microsoft
would not be able to protect them against any legal action the authorities undertake.
99. W H AT H AP P EN S IF T H E G O O R IGIN AL C Y BE R C AFES AD D S ON N E W PC S OR U P GR ADE
M ICR OSOFT S OFT W AR E ON E X IST IN G PC S AFT E R TH E Y BU Y T HE RRA T H IS R OU N D ?
T HE
Go Original Cyber Cafes would need to purchase all new PCs with genuine OEM
licenses. At that time they may order for the additional RRA SKUs along with the
new PCs.
100. D OE S
T H E SOFT W ARE RE N T AL AGREE ME NT ME AN A S U B SCR IP T ION P AY ME NT MET H OD ?
No, this agreement (RRA) is a onetime perpetual license for enabling Go Original
Cyber Cafe to rent out the PCs to the users.