Download Getting Started With Spectra
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Table of Contents 7: Basic Communication & Marketing .................................................................................... 30 Communication Overview ...................................................................................................................... 30 Using Phone Calls .................................................................................................................................... 30 Create Phone Calls .............................................................................................................................. 31 Find Phone Calls .................................................................................................................................. 31 Emailing from Spectra ............................................................................................................................. 32 Set up Basic Email ............................................................................................................................... 32 Send Email ........................................................................................................................................... 32 Sending SMS Text Messages ................................................................................................................... 32 Sign up for a Messaging Plan .............................................................................................................. 32 Set up Outgoing Text Messaging ........................................................................................................ 33 Send Text Messages ............................................................................................................................ 33 8: Financial Tracking .............................................................................................................. 35 Financial Tracking Overview ................................................................................................................... 35 Setting up your Price List ........................................................................................................................ 35 Setting up your Sales Tax ........................................................................................................................ 39 Invoicing in Spectra ................................................................................................................................. 40 Creating an Invoice ............................................................................................................................. 40 Processing Credit Cards ....................................................................................................................... 42 Accounting Integration ........................................................................................................................... 46 Setting up the Accounting Link ........................................................................................................... 46 End of Day Wizard ............................................................................................................................... 48 9: Digital Workflow................................................................................................................ 49 Digital Workflow Overview ..................................................................................................................... 49 Setting up the Digital Workflow .............................................................................................................. 50 Using Spectra's Digital Workflow ............................................................................................................ 52 Starting the Digital Workflow ............................................................................................................. 52 1 - Capturing Images ........................................................................................................................... 52 2 - Sales Presentation .......................................................................................................................... 54 3 - Retouching Images......................................................................................................................... 56 4 - Producing Images........................................................................................................................... 57 5 - Uploading Images to the Web ....................................................................................................... 59 6 - Archiving Images ............................................................................................................................ 60 7 - Deleting Images ............................................................................................................................. 61 Modifying the Digital Workflow for Your Studio .................................................................................... 62 Appendix ............................................................................................................................... 63 Printable Quick Reference ...................................................................................................................... 63 Spectra Data Model ................................................................................................................................ 64 iii