Download Mailing report

Table of contents
Introduction...................................................................................... 1
1 Structure of the mailing report...................................................... 2
1.1 General information tabs................................................................. 3
1.2 Preview............................................................................................... 5
1.3 Action buttons................................................................................... 6
1.4 Report tabs....................................................................................... 10
2 “Impact” tab.................................................................................... 17
2.1 Impact on your recipients.............................................................. 17
2.2 Impact on third parties................................................................... 18
2.3 Impact on your (target group) list................................................. 19
3 “Delivery” tab................................................................................. 21
3.1 Acceptatio ratio............................................................................... 21
3.2 Accepted emails per domain......................................................... 22
3.3 Bounce rate...................................................................................... 23
3.4 Email bounces per domain............................................................ 24
4 “Opens” tab..................................................................................... 25
4.1 Open rate......................................................................................... 25
4.2 Histogram of opens........................................................................ 26
4.3 Opens per email client.................................................................... 27
5 “Click-throughs” tab...................................................................... 29
5.1 Click-through rate in your mailing................................................. 29
5.2 Details about the click-throughs................................................... 30
5.3 Graphical display click-throughs................................................... 32
More information........................................................................... 33
Manual: Mailing report