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EMS
 EMS will maintain a UPC ownership relationship between the UPC code and the national distributor/publisher
supplying data for that UPC code. The first time a UPC code, either full or suppressed, is sent to EMS, the
mailbox number of the company sending in the data will be associated with the UPC as its owner. Once this
relationship is created, it will remain there permanently. If the ownership needs to be transferred to another
EMS subscriber, it must be accomplished via written communication with IPDA. Note, the owner will not be
sent to the wholesaler or retailer.
 Once the ownership relationship has been created, only the mailbox corresponding to the owner will be
permitted to make changes to that UPC's data. If a national distributor, other than the owner, submits data for a
UPC, the record will be rejected and returned to the submitting national distributor, along with the mailbox
number of the owner of record. EMS will also identify on the returned record if the price is the same or
different. The record format 064 uses the record expander in column 80. This means that the national
distributor needs to use both the 'A' and 'B' records to create a full record. In order to create a full record the
Number System; UPC Code; Self Check Digit; Type of Code; and Country fields need to be used to coordinate
the record multiple records. In addition, the national distributor/publisher needs to retrieve its data on the day
following a PICS transmission to insure that it is advised of any rejected records as soon as possible. Ownership
relationships may only be changed by written and/or faxed notice to DPS. It should be further noted that the
first national distributor reporting a UPC will automatically be given the ownership of the title. However, if
more than one company declares ownership, the company distributing the majority of the product would be
given preference via the notification process just described. Record formats 063 and 064 will only be sent back
to the supplier if there is either a validation error or conflicting ownership.
 Any time an EMS subscriber wants the latest PICS file for the US or Canada, it would send an EMS command
(outlined in Section 4.2). If the request is made by a publisher or national distributor, they would get all the data
outlined on Record Format 066 with the exception of cover price.
D#201 Rev: 5/3/04
3.16-4
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