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HX929 Series - PRODUCT INFORMATION DOCUMENT
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MODELS (FAMILY)
XBR-55HX929
XBR-65HX929
ALTERNATE NAME(S)
Sony® XBR LED HX-Series Internet TVs
Sony® XBR LED HX29 Internet TV
CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS
55” Class (54.6” diag.) Sony LED HX929 Internet TV
65” Class (64.5” diag.) Sony LED HX929 Internet TV
ADVERTISING COPY
HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.
PRODUCT HEADLINE
Our best picture ever
10 words
The most true-to-life color and detail ever on a Sony TV.
25 words
So realistic you might forget you’re just watching TV. The
smallest details like individual blades of grass come to life with
laser-sharp precision and the most natural color imaginable.
So realistic you might forget you’re just watching TV. It’s the
best picture we’ve ever created, where details like individual
blades of grass come to life with laser-sharp precision and the
most natural color imaginable. Stunning images are produced
using our most advanced X-Reality™ PRO technology and the
ultra-thin TV design is achieved by incorporating Corning®
Gorilla® Glass for the seamless look of edge-to-edge glass.
50 words
SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-FEEDS ONTO FACT TAGS FOR SELECT RETAILERS AND
SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH
KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE
CONSUMER. (MAX 10 BULLETS)
HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.
1
2
3
4
5
6
7
8
9
10
Pro-grade detail for discerning eyes: X-Reality™ PRO
Full-array local dimming for our best color/contrast
Experience precise motion clarity w/ Motionflow™ XR 960
Frameless design with Corning’s Gorilla® Glass
RS-232C and IR-in for custom control installations
3D in Full HD 1080p for phenomenal 3D picture quality2
Movies, music & apps w/ Sony Entertainment Network1
Stream HD entertainment wirelessly with built-in Wi-Fi®1
PC and tablet content3 on your TV w/ Intelligent Connect
Make life-sized video calls with Skype®1
11
12
Media Remote™
™ app to co
ontrol your TV with a smartpho
one4
Conne
ect to the TV
T via Wi-FFi® withoutt using a ro
outer3
AIL EXPERIEN
NCE BULLETS (55 CHARAC
CTERS MAX)--UTILIZED ON
N TILES AND TA
TAGS FOR SO
ONY STORES, WEBSITE,
RETA
RETA
TAIL DISPLAYS
S AND CRM ACTIVITIES;
A
SHOULD
S
BE ALIGNED
A
WITH
TH FACT TAG BULLETS IN O
ORDER OF PR
RIORITY
WH
HEN POSSIBLE
E. HERO MOD
DELS ONLY AND NO ACC
CESSORIES NEEED EXPERIEN
NCE BULLETS..
MUS
ST BE WORDE
ED AS CLEAN
N AND SIMPLLE BENEFITS FOR THE CON
NSUMER AND
D AS SHORT A
AS POSSIBLE FOR USE
IN S
SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BU
ULLETS)
1
Picture
e quality so
o lifelike it's like lookin
ng through
h a window
w
1a Our cle
earest pictture ever fo
or that at-tthe-game
e feeling (to
o be used as
an alte
ernate to #1
# for seaso
onal POP)
2
A frameless desig
gn with red
duced ligh
ht reflectio n
3
Full arra
ay local diimming bo
oosts LED brightness
b
o
only where
e it’s need
ded
for our best contrast & colo
or ever
W TO SELL (FILLED OUT BY
Y TRAINING TEAM
T
UNDER
R G. SHILLING
G DIRECTION)HOW
KEY
Y SELLING PO
OINTS FOR TRA
AINERS TO QUICKLY
Q
AND
D EASILY DESSCRIBE HERO BENEFITS.
1
2
3
4
5
Y FEATURE CO
OPY
KEY
CO
ONSUMER FAC
CING KEY SELLING POINTTS IN ORDER OF PRIORITY
Y. MUST BE WO
ORDED AS C
CLEAN AND S
SIMPLE
BEN
NEFIT DRIVEN. IMAGE JPG
G CAN BE HE
ERO IMAGE OF
O ASSOCIA
ATED TECH FEATURE OR TE
ECH ICON; D
DO NOT
PUTT LIFESTYLE IM
MAGES IN FEA
ATURE AREA..
Ke
FE
EATURE
MARKETTING DESCRIPTION
ey Feature Im
mage
(3
35 CHARACTER MAX)
AND SUPPORTING BULLETS
(350 ARA
ACTERS MAX)
1.
Every
ything
looks
bette
er.
X-Reality™
X
PR
RO Picture Engine
Th
his is picture
e quality so
o lifelike it's like
lo
ooking through a wind
dow. Each
sc
cene in eve
erything you watch—H
HD
movies,
m
sporrts, even Yo
ouTube™ cllips
and
a
home movies—is
m
presented
p
with
w unprecedented detail, and
astonishing
a
color
c
as Sony's exclusiv
ve
X-Reality™
X
PRO
P
picture
e engine
draws
d
on its database of real
patterns,
p
sha
apes and te
extures to
display
d
our most
m
lifelike
e picture ev
ver.
2.
Peak
Performance
e.
Intelligent Peak LED™
™
Experience Sony’s best picturre
ordinary
quality and extrao
array local
contrasst with full-a
dimming technolo
ogy. This
innovattive techno
ology consissts
of an array of LED lights that
a
dark lev
vels
adjust the bright and
in each
h area of the screen fo
or
more precise conttrol of the
picture.
3.
4.
Our
clearrest
picture
ever.
Mo
otionflow™ XR
X 960 techn
nology
Tough
h,
yet
utiful.
beau
Op
ptiContrast™
™ panel with Corning®
Go
orilla® Glass
When you wa
atch a kicko
off at the
sta
adium, the ball doesn’’t blur from
lefft to right. Recreating
R
natural
mo
otion with reduced
r
jud
dder and le
ess
blu
ur, Motionflow™ XR 96
60 helps you
u
see each end
d-over-end
d rotation by
y
taking motion
n clarity be
eyond refressh
rattes, which are
a only me
easured in
Hzz, to quadru
uple the mo
otion effectt
so you see ev
verything as if you werre
the
ere.
On
nly Sony ha
as it.5 Cornin
ng's exclusiv
ve
Go
orilla® Glasss lets you enjoy
e
an
inc
credibly durable, rema
arkably
lightweight, frameless de
esign with a
seamless, sop
d
phisticated look. Paired
with the OptiContrast™ panel,
Go
orilla Glass helps boostt contrast
an
nd brightne
ess while min
nimizing
un
nwanted lig
ght reflectio
ons.
5.
Custo
om
contrrol
installlations.
RS-232C an
nd IR-in
RS-232C and
a
IR-in forr custom
control insstallations.
6.
7.
8.
9.
In-you
urface
actio
on.
3D in Full HD
Bra
ace yourselff for pure 3D
D exciteme
ent
tha
at feels like you're
y
standing on the
e
50-yard line. Th
hrough adv
vanced
Acttive 3D technology, im
mmerse
you
urself in Full HD 1080p clarity
c
and
phe
enomenal 3D
3 picture quality. Jusst
slide on the co
omfortable
e 3D active
gla
asses and en
nter a whole new
dim
mension.1
Go way
w
beyo
ond
cable
e.
So
ony Entertainment Netwo
ork
Good
dbye
wires,,
hello
built-iin
Wi-Fi®
®.
Wii-Fi® Built-in
All
devic
ces,
togetther
as on
ne.
Inttelligent Con
nnect
We
elcome to the endlesss
en
ntertainmen
nt of the So
ony
En
ntertainmen
nt Network, where
tho
ousands of movies, TV
V shows,
on
nline videoss, games an
nd music arre
alw
ways at you
ur fingertipss. By
co
onnecting to
t the Intern
net you can
n
ac
ccess Full HD
D 1080p en
ntertainmen
nt,
3D
D content and
a
made-ffor-TV appss
like
e Netflix®, Pandora®,
P
YouTube™
™,
Fa
acebook® and
a
more.6
Maximize you
ur entertain
nment while
e
reducing cab
ble clutter. Wirelessly
strream beau
utiful, HD entertainmen
nt
strraight from the interne
et or your
ho
ome netwo
ork using built-in Wi-Fi®
co
onnectivity..6
Do
on't all of yo
our persona
al photos an
nd
vid
deos deserv
ve the big screen?
s
Experience your conten
nt on a gran
nd
scale simply by
b connectting your
ompatible smartphone
s
e, compute
er
co
or Sony Table
et™ S via yo
our existing
Wi-Fi® netwo
ork. Then you can easil y
"th
hrow" your videos,
v
pho
otos and
mu
usic files to your HDTV..3
10
0.
11.
12
2.
13
3.
Life-siized
video
o
calls.
Skype®
Control
T
your TV
with your
y
phon
ne.
Me
edia Remote
e™ App
It pow
wers
off wh
hen
you're
e
gone
e.
Inttelligent Pressence Senso
or
Wi-Fi®
®
witho
out a
route
er.
Wi-Fi Direct™
It'ss like they're
e in the room with you .
Skype® video
o calls bring
g your fami ly
an
nd friends closer
c
than ever
e
as the
ey
ap
ppear as large as life on
o your big
screen—for frree.6 Just co
onnect the
e
ea
asy-to-use Skype
S
came
era (sold
separately) fo
or a face-to
o-face lookk
at the caller on
o the bea
auty of yourr
So
ony HDTV.
No
ow there's one
o
less rem
mote contro
ol
on
n the coffee
e table. Jusst download
d
the
e free Med
dia Remote™
™ app and
d
turrn your iPho
one®, Andrroid™ phon
ne
or Sony Table
et™ S into a versatile
remote contrrol with a fu
ull QWERTY
ke
eyboard4. It makes ch nging
ch
hannels and
d typing sea
arches ultra
a
fast and conv
venient.
We
e all forget to turn the TV off
sometimes. Th
hat's why a built-in
sensor is used
d to power down the TTV
hen it detec
cts no one is watching
g.
wh
Be
etter yet, it warns
w
children when
the
ey're sitting
g too close to
t the
screen. Face Detection technolog
gy
a
used to
o automatically adjustt
is also
vo
olume base
ed on where
e people a re
sittting.
So
ometimes yo
our friends want
w
to
share their pe
ersonal pho
otos and
vid
deos on you
ur beautiful HDTV. With
h
So
ony's Wi-Fi Direct™
D
Mod
de, your
frie
ends can th
hrow person
nal conten t
to your TV witthout connecting to
yo
our home ne
etwork. Wi-Fi Direct
co
ompletely bypasses
b
the Wi-Fi
ac
ccess point//router, so it’s
i easy to
set up.3
14
4.
A sen
nse
for so
ongs.
Tra
ackID® servic
ce
What’s that song in the TV show,
ovie or com
mmercial yo
ou’re
mo
wa
atching? Prress 'TrackID
D' on your
remote and get
g the son
ng name an
nd
arttist instantly
he
y.7 You can also start th
Tra
ackID® service by shak
king a
sm
martphone that’s
t
running the
Me
edia Remote™ app.4 Very
V
co
onvenient.
15
5.
16
6.
17
7.
Save
er,
powe
save
mone
ey.
Ec
co Drive
Hand
dheld
gaming
goes big.
Ne
ew Game Mode
M
Onbo
oard
manu
ual.
iManual
En
njoy lower energy
e
bills with
w
red
duced pow
wer consum
mption of up
p
to 30%* while
e maintainin
ng beautifu
ul
im
mage quality
y. The TV au
utomatical ly
red
duces pow
wer consumption while
e
bo
oosting colo
or and deta
ail on the
screen and conserving
c
energy
e
use
ed
y the backlight.6
by
Play your PSP
P® system or
o other
ha
andheld ga
aming conssoles (with SSD
ou
utput) on yo
our HDTV with
w no
irritating blac
ck borders surrounding
s
g
he picture. Just
J
select Game
G
Mod
de
th
fo
or an ideal fit
f to your TV
V screen
ac
ccording to
o the input. Better yet,
Su
uper Resolu
ution Processsing delive
ers
a clear, crisp
p view in HD
D size.
Yo
ou will neve
er lose your TV manual
ag
gain. The iM
Manual is av
vailable
through the menu
m
system
m on the TV
V
– always
a
therre if you nee
ed it.
18.
Find it
fast.
Video Search
Searching for shows and music on
your TV is so simple. Just press 'GUIDE'
on your remote and see what's on
and what's coming up with a handy
image to go with it. You also get an
episode synopsis, cast and crew
details and suggestions to related
shows, on-demand movies and Bluray Disc™ titles.7
19.
Find it
fast.
Music Search
Finding music is also a cinch. Music
Search with the TrackID® button
cleverly recognizes the melody of
the music playing on your TV. Want
to go further? Search to find more
songs by the same artist and other
related web content. Share your
discovery with the world via
Twitter™.7
POSITIONING:.
CATEGORY HEADLINE
You’ll want to watch everything on it
CATEGORY MESSAGE
20 words YouTube™ clips and cable TV look amazing. Blu-ray Disc™ movies,
phenomenal. Even 3D comes alive with clear details as real as life
itself.
65 words When picture quality is this good, the TV becomes the
entertainment centerpiece of your life. YouTube™ clips and cable
TV look amazing. Blu-ray Disc™ movies, phenomenal. Even 3D
comes alive with clear details as real as life itself. With the latest in
motion clarity technology, watching fast-action sports feels like
you're right on the sidelines. And precise detail can be
appreciated in every blade of grass.
100
Inspired. Razor sharp. Lifelike. These words don't begin to describe
words
the purity of picture in the 2012 lineup of Sony televisions. And it's
not just about how it looks, it's about what you watch. From home
videos and YouTube™ clips to Full HD streaming and 3D Blu-ray
Disc™ videos, everything looks as real as life itself. It all moves
naturally, too. With the latest advancements in image rendering
and frame rate technology, football kickoffs appear as they would
in real life. And precise detail can be appreciated in every blade
of grass. No matter what it is, it's going to look better on a Sony TV.
SONY
Y® CAMPAIG
GN MANTRA
A
CON
NSUMER FACING COPY TO
O BE FILLED OUT
O BY MESS
SAGING TEAM
M.
ke.believe
mak
make.believe (make-dot-b
believe): Any
ything you ca
an imagine, you can ma
ake real.
CAM
MPAIGN MESS
SAGE
REFE
ERENCE INFO
ORMATION ON
NLY. NOT FO
OR USE IN CO
OMMUNICATI
TION.
FOR
R INTERNAL USE
U ONLY!
 Pro
oduct Positio
oning:
TAR
RGET
 Ta
arget Channe
el:
INFO
ORMATION:
 Ta
arget Consum
mer Application:
(TAR
RGET AUDIEN
NCE)
Prod
duct Position
ning:
Targ
get Channel:
Prim
mary Target
Cusstomer:
“Give
e me the late
est features & highest
perforrmance”
ovation
Inno
Enth
husiast
62%
% Male
38% Fem
male
A 37
Median Age:
Married
d: 46%
Kids in HH: 41%
Ed
ducation: 55
5% College+
Median HH
HI: $67,202
Prim
mary Target
Cusstomer:
Stattus Seeker
ut:
What I care abou
Features a
and specs
Innovation
n that inspire
es
Brand nam
me and repu
utation
Being in co
ontrol of my
connected world
Discoverin
ng new devic
ces &
giving adv
vice to otherrs
19% o
of US populattion
45% o
of Sony MVPss
“Keep
p me ahead
d of the gam
me and
help m
me express w
who I am”
56%
% Male
44% Fema
ale
A
35
Median Age:
Married
d 47%
Kids in HH: 38%
Ed
ducation: 53
3% College+
Median HH
HI: $63,595
ut:
What I care abou
Style and d
design
Self Expresssion and
personalization
Going outt, having fun
n and
being in th
he know
Having soc
cial currency
y
Premium e
experiences
Brand repu
utation
of US populattion
22% o
38% o
of Sony MVPss
Sho
opper Type:
per
Plattinum Shopp
Main Driver: In-sto
ore shopping
g
experience
Premium Focus: HIGH
H
Brand
d Importance
e: HIGH
MA
AJOR
COMPETITORS:
HAT IS
(WH
CUR
RRENTLY IN
MARKET?)
COMPETITIVE
ATURES:
FEA
(WH
HAT ARE THE
SON
NY SPECIFIC
FEA
ATURES)
LINE
E-UP FEATURE
ES:
(HO
OW THIS FITS IN
I
OUR
R PRODUCT
LINE
E-UP)
DDITIONA
AL RESO
OURCES:
AD
Product
App prioritization
n
SONY
Y RELATED TE
ECHNOLOGY
Y LOGOS:
Full 1080P HD in
n 3D
Inte
elligent Peak
k LED
X Re
eality PRO
MotionFlow XR 960
OpttiContrast
Son
ny Internet TV
V logo
Son
ny Entertainm
ment Networrk
Video Unlimited
d
Mussic Unlimited
d
Wi-FFi
“A pre
emium shop
pping experie
ence will
lead tto the best p
product”
Inte
elligent Prese
ence Sensor
Am
mbient Sensor
Ligh
ht Sensor
Quiick Power On
USB
B
Trac
ck ID
BRA
AVIA Sync
24p
p True Cinem
ma
Media Remote
S:
PARTTNER LOGOS
Gorilla Glass
Skype
DLN
NA
Ene
ergy Star
LEG
GAL AND
A
FO
OOTNO
OTES
MUSTT BE SELECTED FROM GLO
OSSARY OF LEGALLY
L
APP
PROVED FOO
OTNOTES
FOO
OTNOTES
1
1. Broadb
band speed
d of at lea
ast 2.5 Mbp
ps recomm
mended (10 Mbps fo
or HD). Con
ntent
subject to change and may require fees.
f
Wirele
ess connectivity requires 802.11 home
k (802.11n recomme
ended). Sky
ype requirres CMU-BR100 camera sold se
ep.
network
Subjectt to Skype'ss terms and conditio
ons.
2
2. Require
es 3D conte
ent, 3D pla
ayer, HDMI® cable ((at least 10
0.2 Gbps) a
and 3D ac
ctive
glasses sold separately.
3
3. Streamiing conten
nt, copy-protected content
c
an
nd certain
n formats a
are not sup
pported.
4
4. Require
es devices connecte
ed to the sa
ame wirele
ess home n
network.
5
5. Require
es active in
nternet con
nnection.
6
6. Compa
ared to norrmal viewing. Based on 40-inc h LED TV w
with Picture
e Setting ‘V
Vivid.’
7
7. As of Ja
anuary 1, 2012
2
© 2012 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is
prohibited.
TRADEMARKS
Sony, BRAVIA, X-Reality, Motionflow, OptiContrast, Media Remote, Sony Tablet and the Sony
make.believe logo are trademarks of Sony. PlayStation is a trademark of Sony Computer
Entertainment Inc. TrackID is a trademark of Sony Ericsson Mobile Communications AB. Bluray Disc is a trademark. Android is a trademark of Google Inc. iPhone is a trademark of
Apple Inc., registered in the U.S. and other countries. All other trademarks are trademarks of
their respective owners. Features and specifications are subject to change without notice.