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© Theme Zoom, 2007
This function is equally valuable to you whether you are deciding on the m ain theme and silo
structure for your website or choosing article topics and keywords.
The picture below shows the Intelligence Column, shown here as Market Intelligence. The
recommended action columns are color coded pink for easy identification. The title of this
column changes depending upon the level of the Parent Them e. See below for a description
of this column:
Column Header Title
The title of this column depends upon the level of the parent them e you are "drilling into".
The following table shows the level of the theme and its associated c olumn title which will
appear at the top of the column.
Level of Analysis
Name of Column
VMAD (Vertical Market Analysis Drilldown)
Market Intelligence
Project
Architectural Intelligence
Silo
Topic Intelligence
Article
Keyword Intelligence
Each of the keywords shown on the Zoom Analysis Screen are nominated for theme, silo,
topic or keyword, depending upon the level of the theme. The level of the them e is
determined by its location in the Themes Tree. Each tim e you drill into a keyword, Theme
Zoom adjusts the nominations to coincide with the current level of analysis.
Each recommendation refers to the level subordinate to the current Parent Theme
level.

If you are analyzing a theme at the VMAD level, the colum n title will be Market
Intelligence and the nominations will be for Projects within that m arket.
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