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the Perpetual Keyword Traffic Motion Machine.
It will be helpful for you to understand the various indicators in this c olumn.
The PPC Campaign suggestions are as follows, in order of priority:
1.
MASSIVE TRAFFIC: Investigate theme relevancy
2.
HIGH TRAFFIC: Low cost keyword with high traffic
3.
Low cost keyword with some traffic
4.
HIGH TRAFFIC: Drill down to find additional less expensive PPC term s
5.
MARKET ALERT: Research Market for Natural Content; Drill down to find additional less
expensive PPC terms
6.
Research AdWords term - Drilldown to find additional less expensive PPC term s
7.
VIRGIN TERRITORY,Priority1 (or 2); probationary AdWord, use ppc to analyze AdWords
impressions
8.
Penny AdWords priority 1
9.
Penny AdWords priority 2
10. Penny AdWords priority 3
10. AdWords Candidate
The recommended action columns are color coded pink for easy identification.
MASSIVE TRAFFIC: Investigate theme relevancy
This section covers the definition for PPC Campaign Suggestions Column:
Massive Traffic: Investigate theme relevancy
This means there are over 50 Clicks Per Day on the PPC search engines and hundreds
of clicks per day on the natural search engines for this keyword. Before using this
keyword, you should research it to make sure it is relevant to your theme. A high TRI™
score also indicates a high theme relevancy.
HIGH TRAFFIC; Low cost keyword with high traffic
This section covers the definition for PPC Campaign Suggestions Column:
HIGH TRAFFIC; Low Cost Keyword with high traffic
This means there are over 6 Clicks Per Day on the PPC search engines and the Cost
Per Click of the keyword is less than $3.00. Keywords must also be quite relevant to the
Parent Theme to receive this recommendation.
We consider low cost keywords to be any terms that have not exceeded $3.00 per click
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