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Marketing and sales 113
Marketing and sales
The book business is all about marketing. After you get past the
fun stuff -- writing the book, designing the cover, POD printing
your first few copies -- it’s time for the real work... marketing and
sales. Here are your goals, in order of importance:
Goal 1: Drive visitors to your book’s web page. Your net income
is much higher on books that you sell directly to buyers.
Goal 2: Get people to look up your book on Amazon. You make
more money from Amazon sales than from sales to bookstores.
Goal 3: Sell to Barnes & Noble corporate headquarters, and also
to individual Barnes & Noble bookstores.
Goal 4: Sell your book to city/county central libraries. Fewer
returns than from bookstores.
There are three basic ways to sell your book -1. As a printed book, through Amazon Books, Ingram to
bookstores, and Baker & Taylor to libraries -- with orders
fulfilled via Lightning Source POD print-on-demand.
2. As an ebook: a PDF ebook, through your own website via
an online store... or as an HTML ebook, through Amazon
Kindle, Nook, Sony, and other online ebook vendors.
This is a complete selling system, covering major US markets,
and freeing you up to promote your work without having to pro-