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1 What is an optimization model? Glossary Term: model— A representation of a problem or system in a worksheet application such as Excel or Lotus 1-2-3. Glossary Term: optimization model— A model that seeks to maximize or minimize some quantity, such as profit or risk. In today's competitive global economy, people are faced with many difficult decisions. These decisions include allocating financial resources, building or expanding facilities, managing inventories, and determining product mix strategies. Such decisions might involve thousands or millions of potential alternatives. Considering and evaluating each of them would be impractical or even impossible. A model can provide valuable assistance in analyzing decisions and finding good solutions. Models capture the most important features of a problem and present them in a form that is easy to interpret. Models often provide insights that intuition alone cannot. An optimization model has three major elements: decision variables, constraints, and an objective. decision variables Are quantities over which you have control; for example, the amount of product to make, the number of dollars to allocate among different investments, or which projects to select from among a limited set. constraints Describe relationships among decision variables that restrict the values of the decision variables. For example, a constraint might ensure that the total amount of money allocated among various investments cannot exceed a specified amount, or at most one project from a certain group can be selected. objective Gives a mathematical representation of the model's objective, such as maximizing profit or minimizing cost, in terms of the decision variables. OptQuest User Manual 43