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LELY It is also under the inspiring leadership of the second Van der Lely generation that the company keeps looking for ways to improve the quality of cattle farmers’ lives, both financially and socially. Besides the introduction of rakes and tedders for a wide range of applications, the development of ever more automated equipment for use in the cowshed also mat- The vision at Lely right from the outset was that an alternative had to be found X YEARS ches this aim. And this 60th anniversary celebration promises many more to come in the future. to the labour-intensive and repetitive milking process. The Lely Astronaut milking robot was introduced in 1992 and is, without doubt, the most important invention of the 20th century for dairy farmers. 1965 Lely brought the Lely Lotus hookshaped tine onto the market; a uniquely designed tedder tine which could turn crops more quickly and cleanly. But it was with the development of the Lelyterra power harrow in 1968 that Lely made its real breakthrough. This development also marked the internationalisation of the company and an unprecedented growth in sales. In 1983 reaping technology received a huge boost with the introduction of the modular cutter bar. 60 Cornelis van der Lely Arij van der Lely 2nd March 1920 - 7th May 2003 10th May 1925 - 13th April 2001 X 1968 1983 1992 Lelyterra power harrow Modular cutter bar concept First Astronaut customers: Ad and Gretha van den Berg X X 2003 2004 2005 Lely Astronaut Evolution Lely Hibiscus 1015 Profi - the world’s largest 2-rotor central delivery rake Lely Splendimo Clip X X 2007 2008 Lely Lotus 2010 tedder Lely Juno feed pusher ? PROFS | 35