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Introduction
RightNow Marketing
Marketing is often the first point of contact with a customer; as a result, that first experience
is crucial to how the customer views your organization. RightNow Marketing is an email and
campaign marketing solution that ensures high-value customer experiences across your marketing touch points.
Using multi-stage marketing campaigns, you can quickly target and deliver the right information and product offers to the right recipients at the right moment. By providing your customers and prospects with what they need when they need it, you not only create a great
experience, you also optimize the effectiveness and cost-efficiency of your marketing programs.
RightNow Marketing is seamlessly integrated with RightNow Service, RightNow Sales,
RightNow Analytics, and RightNow Feedback, so your organization can act on every new
lead in a timely, appropriate manner and provide your marketing team with more accurate,
complete, and up-to-date customer data.
RightNow Feedback
RightNow makes it easy for you to find out what your customers really think—by asking
them at the right time and in an appropriate manner. RightNow Feedback is a customer survey tool for gathering information about your customers’ experiences. The resulting information will help your organization improve customer experiences and increase customer loyalty.
RightNow Feedback also unifies all of your organization’s feedback programs into a single
enterprise feedback management solution that supports your organization’s complete feedback strategy. Surveys can target diverse internal and external audiences for broad purposes
such as improving business processes, ensuring quality compliance, improving customer and
employee satisfaction, and more.
The key to any organization’s long-term success is knowing what customers expect today and
will demand tomorrow. Using our flexible and robust survey functionality, you can capture
and measure feedback across all touch points in real time and take immediate action on that
feedback.
Chapter 1