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Maximizer CRM 10.5
User’s Guide
In Maximizer, you use the IIS server’s IP address when you preview or
publish your online catalog.
Java servlet engine – a Java-based portion of the Payment
Gateway Module that is used for online transaction processing.
Dashboard – a component of Maximizer Web Access that displays
real-time information on your company using dashboard-style
instrumentation.
Knowledge base – a database containing articles pertaining to
solutions for customer service and/or technical issues.
lead – an Address Book entry that has been flagged as a potential
client or customer.
list – a listing of entries in Maximizer. You can create a list using a
search or by selecting specific entries and reducing the list to the
selection. Most activities are performed for the current list or the
current entry.
log in – the act of entering your user ID and password to gain access
to a Maximizer Address Book. The Login dialog box prompts you for
your user ID and password.
Macromedia JRun Java Servlet Engine – a Java servlet engine
used for online transaction processing. JRun is only one possible Java
servlet engine that you may use. See the Maximizer CRM
Administrator’s Guide.
marketing team – used with campaigns to organize marketing
efforts in a team environment. Set up using Administrator.
MASTER user – the Address Book administrator’s user ID. This user
ID permits access to Administrator.
MaxExchange Site Manager – a utility for creating and managing
sales and marketing teams. MaxExchange Site Manager is accessed
through Administrator.
MaxExchange – a Maximizer program used to synchronize an
Address Book between a central server and remote distribution sites
via FTP, email, or a direct network connection.
Maximizer – a Maximizer module in which you can perform contact
management and sales force automation activities.
Maximizer Application Server – the principal Windows Server
where you install Maximizer.
Maximizer Remote Workstation (MaxExchange Remote) – a
computer that has the Maximizer client components installed and
connects to the Maximizer Application Server.