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Chapter 6 Managing Campaigns 189 Traditional Campaign Template Example The following is an example of a campaign template for placing an ad in a magazine. Ad for Magazine Cost: $17,700.00 Duration: 2.47 week(s) To create new ad for a trade publication Steps Develop new advertising campaign Cost: $4,500.00 Duration: 1.19 week(s) Develop new advertising campaign Follow-up program Cost: $1,200.00 Duration: 4.00 day(s) Organize necessary follow-up for marketing program Activities - Develop new advertising campaign Identify appropriate advertisers Identify trade publications and magazines suited for print advertising Cost: $2,000.00 Effort: 1.14 week(s) Priority: With: Advertising Agency Submit ads for the season Submit completed print ads to all advertisers being used Cost: $2,000.00 Effort: 5.00 hour(s) Priority: With: Advertising Agency Brainstorming Brainstorming with entire marketing team and agency for new ideas and new offers for the upcoming season Cost: $500.00 Effort: 3.00 hour(s) Priority: With: Advertising Agency Activities - Follow-up program Telemarketing campaign Develop a telemarketing campaign for the marketing program Cost: $200.00 Effort: 2.00 day(s) Priority: Identify target market Compile list of geographic territories of high income 30–55 yrs & identify retailers in the area Cost: $1,000.00 Effort: 2.00 day(s) Priority: With: Advertising Agency Roles Advertising Agency Printer You can use the above example as a guide in the creation of your campaign template or you can design your own campaign template from scratch.
