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Chapter 6 – Managing Information
6.2.
Web sites
Most companies now have a presence on the World Wide Web. Victory Publishing is no exception – its
web site is used to publicise its list of books, any forthcoming titles and any special offers. It also offers
downloadable resources for teachers such as answers to the questions in textbooks, OHP masters and
further tips and advice. The company has found that this facility is very popular with teachers and has
helped to increase sales.
Many companies specialising in web site design have sprung up over recent years. The IT department
within Victory Publishing has developed a company site using Microsoft FrontPage, a web authoring
package.
One of the most important aspects of web design to consider is how easy it will be for users to navigate
around the site – a navigation bar is normally incorporated running either vertically or horizontally across
each page. It is best not to cram too much information onto each page – try not to make visitors scroll
down more than two screens for each page. Pictures and graphics, especially animations, can liven up a
web page but remember that they can make the page much slower to load and your visitors may not be
patient enough to wait!
Figure 6.2: The Victory Publishing homepage
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