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X-Cart v.4.3.0. User Manual.
The meta description tag provides a brief and concise summary of your page's content. This tag looks as
follows:
<meta name="description" content="X-Cart: full-featured PHP/MySQL shopping cart software &amp;
ecommerce solutions for the best ecommerce websites" />
The description is the text that goes between the quotation marks after the "content=" portion of the tag.
The text used in the meta description tag of a page has little to no effect on the page's ranking in the search
engines; however, this tag can still come in handy for SEO, because it allows you to influence the
description of your store's pages in the web crawlers that support this tag. Different crawlers use this tag
differently, but you should expect that if the meta description of your page is deemed relevant by a web
crawler, at least a portion of it will be displayed as the description of the page in the search results. If this
description is enticing enough, you may get more targeted traffic to your site.
The meta keywords tag is another meta tag that has some significance for SEO. It allows you to provide
relevant keywords for your pages. The meta keywords tag takes the following form:
<meta name="keywords" content="x-cart, xcart, cart, shopping cart, php, php4, mysql, shop,
e-commerce, store, web store, gift certificates, wish list, top sellers" />
Today, very few search engines rely on this tag for information about a page. However, you can still try to
use this tag to reinforce the terms you think a page is important for.
In X-Cart, meta description and keywords tags can be defined for each page of the store site.
Roles in page title and meta tags management
If you are an X-Cart GOLD administrator/provider or an X-Cart PRO administrator:
§ You can control the format and length of the page title element (See Adjusting the Page Title Element).
§ You can define the meta description and keywords for the pages of any categories, products,
manufacturers and embedded static pages in your store, as well as your store's global meta description
and keywords (See Adjusting Meta Description and Keywords).
If you are an X-Cart PRO provider:
§ You can define the meta description and keywords for the pages of the products and manufacturers
you own (See Adjusting Meta Description and Keywords).
© 2001-2009 Ruslan R. Fazliev. All rights reserved.