Download Service Reminder System: Reaching your New and Active

Service Reminder System: Reaching your
New and Active customers.
New customers who have purchased a Honda vehicle and have yet to come in for service will receive Welcome
communications and Service Reminders that focus on education, convenience, and your experienced Honda-trained
Technicians.
Active customers who have been in for service within the last 12 months will receive time/mileage reminders which
include helpful Maintenance Minder information for those customers with Maintenance Minder-equipped vehicles.
Don’t keep your
CIVIC
The SRS formats include:
Eye-catching self-mailers, oversized postcards and colorful
emails, all have the following features:
• The customer’s model type and year are displayed for
greater emphasis on the customer
• Detailed messaging for Express Service dealers
• Online scheduling links allow customers to connect
directly to your online scheduling platform (if applicable)
Additional SRS features and benefits:
• SRS only uses your RDR and RO data (extracted daily
using multiple cleansing processes that validate and
update your data)
• Mailed weekly (email and surface mail)
• 90-day coupon expiration for New customer
communications and 60-day expiration for Active
customer communications
• Recently Recovered and Warranty Active customers
receive oversize postcards with highly visible, more
aggressive offers and targeted messaging to ensure
their return for service*
• Non-Maintenance Minder customers receive a bi-fold
with targeted messaging and 5-6 coupons to ensure
they cover their vehicle needs
• SRS communications include links to the Honda Owners
Site so customers can search for information about their
specific vehicle features
• A dedicated Marketing Consultant serves as your
personal SRS marketing professional, providing coupon
suggestions/changes, enrollment assistance, marketing
strategies and more
• Only $0.76 each for standard postage and $0.15
per email
Your Honda is
Wheel Balance
Dear Julie:
Accord has about 30,000 miles, it’s time for our Honda-trained
technicians to give it the expert attention it needs. For quality
15 %
Hometown Honda
OFF
WITH COUPON
Oil and Filter Change
Oil
and Filter Change
Few things are
more important
to the
performance of
your Honda’s engine overall
filter that keeps
than the oil
it clean. We use
Few
Honda Genuine
things
oil filters,
are more important
specifically
to the
for your
overall performancedesigned
Honda.
A01
of your Honda’s
engine than the
oil filter that
Hometown
clean.
WeHonda 800-555-1234 keeps it
Prices may vary by use Honda
model. Plus tax whereGenuine oil filters,
specifically
during write-up. Not designed
applicable. Please
present coupon
to be combined withfor
your
any other
Honda.
discounts.
Expires 2/28/13.
WITH COUPON
Overdue Service postcard
Hometown Honda
123 Main Street Anytown, USA
<Signature>
genuine service
<Signature Name>
Service Department Hours:
8:00 a.m. – 5:00 p.m. M-W-F
9:00 a.m. – 9:00 p.m. Tuesday, Thursday
9:00 a.m. – 3:00 p.m. Saturday
Appointment required
<Title>
YOUR 2010
ACCORD
A01
19$ 95
VIN:
123456789123456789
Sincerely,
A01
R04
Closed Sunday
What is Maintenance Minder?NEEDS SERVICE.
Oil and Filter Change
Oil and Filter Change
The Maintenance Minder™ system monitors
Few things are more Toll Free: 800 555-1234
how you drive and reminds you when it’s
Service:
213 555-1234
Get the
most
outThis
ofonboard
Accord
ownership!
Visit the official important to the overall
time for
service.
computer
also
performance of your Honda’s
judges your
driving conditions
habits, and
Honda
Owners
site at and
www.owners.honda.com.
Few things are
morethan
important
towww.hometownhonda.com
the
then calculates the remaining engine oil life,
engine
the oil filter
that
overall performance
of yourWe
Honda’s
displaying it as a percentage. The technology
keeps it clean.
use Honda
of the Maintenance Minder system allows you
genuine extras
engine than the
oil filter
that keeps
it
Genuine
oil filters,
specifically
to enjoy your vehicle without wondering when
clean. We use
Honda Genuine
oil filters,
designed
for your Honda.
it’s due for your next service.
Watch
for the wrench.
TIME TO
specifically designed for your Honda.
Your
®
Look for these Maintenance
SCHEDULE Minder codes on your dashboard:
Hometown Honda
800-555-1234
Hometown Honda
Expires 2/28/13.
A
Replace just engine oil.
1
B
Replace engine oil and
oil filter.SERVICE
Also inspect
various systems and
components (see applicable service manual
for details).
2
TIME TO
800-555-1234
Prices may vary by model. Plus tax where applicable. Please present
coupon during write-up. Not to be combined with any other discounts.
Expires 2/28/13.
ACCORD
Prices may vary by model. Plus tax where applicable. Please present
Symbol What itcoupon
Means
Do
during write-up. Not to Number
be combined withWhat
any othertodiscounts.
19
$
HONDA
What is Maintenance Minder?
Replace transmission fluid and transfer fluid (if equipped).
Replace spark plugs, replace timing belt (if equipped),
inspect water pump, and inspect valve clearance.
5
Replace engine coolant.
6
Replace rear differential fluid (if equipped).
Hometown Honda
PRSRT STD
U. S. POSTAGE
15
Hometown Honda 800-555-1234
Prices may vary by model. Plus tax where applicable. Please present coupon
during write-up. Not to be combined with any other discounts. Expires 5/28/13.
For a Guaranteed Online Service
Appointment, scan here or visit
www.myappointment.com.
WITH COUPON
19
$
95
WITH COUPON
PRSRT STD
U. S. POSTAGE
PAID
AMERICAN HONDA
MOTOR CO., INC.
Program Headquarters
P.O. Box 205
Milwaukee, WI 53201-0205
Have an iPhone? Stop in now to
activate your Accord’s Siri handsfree voice recognition capabilities!
OFF
800-555-1234
Prices may vary by model. Plus tax where applicable. Please present
coupon during write-up. Not to be combined with any other discounts.
Expires 2/28/13.
s.
your busines
We appreciate
HOMETOWN
HONDA
%
Hometown Honda
800-555-1234
D01
Properly balanced wheels can provide a
smoother ride and more uniform tire wear.
Our Honda-trained technicians will balance
your wheels and properly inflate all four tires.
A01
Oil and Filter Change
important to the overall
performance of your Honda’s
Few things are
morethan
important
to the
engine
the oil filter
that
overall performance
of yourWe
Honda’s
keeps it clean.
use Honda
engine than the
oil filter
that keeps
it
Genuine
oil filters,
specifically
clean. We use
Honda Genuine
oil filters,
designed
for your Honda.
specifically designed for your Honda.
Prices may vary by model. Plus tax where applicable. Please present
coupon during write-up. Not to be combined with any other discounts.
Expires 2/28/13.
PAID
AMERICAN HONDA
genuine convenience
MOTOR CO., INC.
May vary between model and model year.
Program Headquarters
P.O. Box 205
Wheel
Balance Special
Milwaukee, WI 53201-0205
THANK
YOU
R04
Oil and Filter
Change
Few things are more
The Maintenance Minder™ system monitors
how you drive and reminds you when it’s
time for service. This onboard computer also
judges your driving conditions and habits, and
then calculates the remaining engine oil life,
displaying it as a percentage. The technology
of the Maintenance Minder system allows you
to enjoy your vehicle without wondering when
it’s due for your next service.
Replace air cleaner element, check drive belt, and
replace dust and pollen filter.
needs its 30,000-mile
TIME TO
maintenance!
HOMETOWN
SAVE
When the Maintenance Minder
icon appears, contact us for a
service appointment!
95
WITH COUPON
Rotate tires, and check tire pressure and condition.
3
4
New Service Customer
Thank You postcard
Service
Reminder mailer
Special offers inside for your 2013 Accord.
<Hometown Honda> welcomes you to service and savings.
Look inside!
A01
Oil and Filter Change
Welcome to the
Oil and Filter
Change
Few things are more
HONDA
important to the overall
performance of your Honda’s
Few things are
morethan
important
to the
engine
the oil filter
that
overall performance
of yourWe
Honda’s
keeps it clean.
use Honda
engine than the
oil filter
that keeps
it
Genuine
oil filters,
specifically
clean. We use
Honda Genuine
oil filters,
designed
for your Honda.
specifically designed for your Honda.
Introducing service that is
HOMETOWN
HONDA
family.
Program Headquarters
P.O. Box 205
Milwaukee, WI 53201-0205
CLOSE TO
YOU
Hometown Honda
PRSRT STD
U. S. POSTAGE
PAID
AMERICAN HONDA
MOTOR CO., INC.
800-555-1234
Prices may vary by model. Plus tax where applicable. Please present
coupon during write-up. Not to be combined with any other discounts.
Expires 2/28/13.
We’re here for you and all your service needs.
19
$
95
WITH COUPON
Welcome to <Hometown Honda>.
Larry H. Miller Downtown Honda Spokane.
We’re close. We’re convenient. And we’ve got coupons!
Sales-To-Service mailer
Welcome communication
It’s a great time to see us again. And
Look inside for MORE service offers!
Something is
missing . . .
SAVE.
V2A
Discount on Vehicle Service
and labor)
Save on vehicle service (including parts
$49.99 – $99.99
10% Discount on retail purchases from
$100.00 – $149.99
15% Discount on retail purchases from
$150.00 or more
25% Discount on retail purchases from
Come back and save on service!
800-555-1234
Hometown Honda
applicable. Please present coupon
Prices may vary by model. Plus tax where
any other discounts. Expires 2/28/13.
during write-up. Not to be combined with
8/12/13 9:41 AM
_V19.indd 1
11683_475_SRS_TRANS_8.5x10.5
Transitional communication
EXPERT SERVICE
for all your vehicle needs.
9
$
eReminder
95
A1A
WITH COUPON
Oil and Filter Change
COME BACK SOON.
Oil and Filter Change
Hometown
Honda
PRSRT STD
U. S. POSTAGE
Few things are more
important to the overall
PAID
performance of your
Your Honda will thank you!Honda’s
engine than the
AMERICAN HONDA
MOTOR CO., INC.
Program Headquarters
P.O. Box 205
Milwaukee, WI 53201-0205
9
$
Dear Julie:
There’s no substitute for experience. And now that your 2010 Fit has about 30,000 miles, it’s time for our Honda-trained technicians to give
it the expert attention it needs. For quality service, call for an appointment at (800) 555-1234.
Sincerely,
WITH COUPON
Toll Free:
Service:
Hometown Honda
800-555-1234
Prices may vary by model.
Plus tax where applicable.
Please present coupon
during write-up. Not to be
combined with any other
discounts. Expires 5/31/14.
SERVICE ALERT
Get the most out of Fit ownership! Visit the official Honda Owners site at www.owners.honda.com.
Your
Oil and Filter Change
A01
Oil and Filter Change
Few things are more important to the overall
performance of your Honda’s engine than the
oil filter that keeps it clean. We use Honda
Few things are more important to the
Genuine oil filters, specifically designed for
overall performance of your Honda’s
your Honda.
engine than the oil filter that keeps it
clean. We use Honda Genuine oil filters,
specifically designed for your Honda.
Hometown Honda
800-555-1234
Prices may vary by model. Plus tax where applicable. Please present coupon
during write-up. Not to be combined with any other discounts. Expires 8/31/14.
For VIN: 98765432
19
$
95
WITH COUPON
B04
Hometown Honda
800-555-1234
Hometown Honda
800-555-1234
Prices may vary by model. Plus tax where applicable. Please present coupon
during write-up. Not to be combined with any other discounts. Expires 8/31/14.
For VIN: 98765432
Front or Rear Brake Special
• Replace front or rear brake pads*
• Inspect discs, calipers, brake lines, hoses,
master cylinder and wheel cylinders
20
%
OFF
WITH COUPON
Hometown Honda
800-555-1234
Prices may vary by model. Plus tax where applicable. Please present coupon
during write-up. Not to be combined with any other discounts. Expires 8/31/14.
For VIN: 98765432
Wheel Balance Special
15
D01
Properly balanced wheels can provide a
smoother ride and more uniform tire wear. Our
Honda-trained technicians will balance your
OFF inflate all four tires.
wheels and properly
%
WITH COUPON
D06
Hometown Honda
Replace transmission fluid and transfer fluid (if equipped).
Replace spark plugs, replace timing belt (if equipped),
inspect water pump, and inspect valve clearance.
5
Replace engine coolant.
6
Replace rear differential fluid (if equipped).
Number What to Do
A
Replace just engine oil.
1
Rotate tires, and check tire pressure and condition.
Replace engine oil and
oil filter. Also inspect
various systems and
components (see applicable service manual
for details).
2
Replace air cleaner element, check drive belt, and
replace dust and pollen filter.
3
Replace transmission fluid and transfer fluid (if equipped).
4
Replace spark plugs, replace timing belt (if equipped),
inspect water pump, and inspect valve clearance.
5
Replace engine coolant.
6
Replace rear differential fluid (if equipped).
FIT
C04
Battery with 100-Month Limited Warranty
Battery with 100-Month Limited Warranty
Great performance and a great warranty with a Honda
Genuine battery. Our 100-month limited warranty provides
full coverage for the first 36 months and prorated coverage
for the remaining months.
We know you have many choices when it comes to
servicing your Honda, but why trust anyone other than
your Honda dealer? Our Honda-trained technicians
know your Honda, and you can feel confident the job
will be done right – the first time. Use this coupon
toward any service.
Prices may vary by model. Plus tax where applicable. Please present coupon
during write-up. Not to be combined with any other discounts. Expires 8/31/14.
For VIN: 98765432
for your
FIT can’t wait to see us!
Replace air cleaner element, check drive belt, and
replace dust and pollen filter.
3
4
Recently Recovered &
Warranty Active postcards
For a Guaranteed Online Service
Appointment, scan here or visit
www.myappointment.com.
800 555-1234
213 555-1234
Rotate tires, and check tire pressure and condition.
2
B
genuine convenience
www.hometownhonda.com
1
Replace engine oil and
oil filter. Also inspect
various systems and
components (see applicable service manual
for details).
Look for these Maintenance Minder codes on your dashboard:
For VIN: 98765432
Service Department Hours:
8:00 a.m. – 5:00 p.m. M-W-F
9:00 a.m. – 9:00 p.m. Tuesday, Thursday
9:00 a.m. – 3:00 p.m. Saturday
Appointment required
Closed Sunday
Replace just engine oil.
B
Watch for the wrench.
Symbol What it Means
Few things oil
arefilter
morethat
important
the
keeps ittoclean.
overall performance of your Honda’s
We use Honda Genuine oil
engine than the oil filter that keeps it
filters, specifically designed
clean. We use Honda Genuine oil filters,
your Honda.
specificallyfor
designed
for your Honda.
It’s time for service on your Fit.
And savings for you. Look inside!
genuine extras
genuine service
Number What to Do
A
A01
performance of your
Honda’s engine than the
YOUR 2015 FIT
NEEDS SERVICE.
Hometown Honda
123 Main Street Anytown, USA
Symbol What it Means
Prices may vary by model.
Plus tax where applicable.
Please present coupon
during write-up. Not to be
combined with any other
discounts. Expires 5/31/14.
For VIN: 98765432
Oil and Filter Change
Few things are more
Watch for the wrench.
Look for these Maintenance Minder codes on your dashboard:
A01
Hometown Honda
800-555-1234
Few things oil
arefilter
morethat
important
the
keeps ittoclean.
A1A
overall performance
of your Honda’s
We use Honda
Genuine oil
engine than the oil filter that keeps it
filters, specifically designed
clean. We use Honda Genuine oil filters,
your Honda.
specificallyfor
designed
for your Honda.
95
Oil and important
Filter Change
to the overall
<Signature>
<Signature Name>
<Title>
Discount on Vehicle Service
* For dealers that have opted for the enhancements.
D01
800-555-1234
Prices may vary by
model. Plus tax where
during write-up. Not
applicable. Please
present coupon
to be combined with
any other discounts.
Expires 2/28/13.
service, call for an appointment at (800) 555-1234.
And savings.
Special
Properly balanced
wheels can provide
smoother ride and
a
more uniform tire
Our Honda-trained
wear.
technicians will
balance
your wheels and
properly inflate
all four tires.
There’s no substitute for experience. And now that your 2010
waiting.
overdue for service.
800-555-1234
Prices may vary by model. Plus tax where applicable. Please present coupon
during write-up. Not to be combined with any other discounts. Expires 8/31/14.
For VIN: 98765432
15
%
OFF
WITH COUPON
Non-Maintenance
Minder mailer
59
$
95
WITH COUPON
For more information, call Honda Program Headquarters at (800) 466-1810.
1
Here are some suggested offers for the New SRS letter cycle.
NEW Letter Cycle
Sales-to-Service:
A03/P33 - Oil change
M05 - Discount on Accessories
R04 - What is Maintenance Minder (educational)
3-Month Maintenance Education:
A03/P33 - Oil change
M05 - Discount on Accessories
Y01 - WYO about making online appointments
Maintenance Minder
R06 - (Services A or B and 1-6)
Y01 - WYO about making online appointments
M05 - Discount on Accessories
6-Month Maintenance Due:
A03/P33 - Oil change
M05 - Discount on Accessories
Y01 - WYO about making online appointments
J03 - Tire rotation
Maintenance Minder
R06 - (Services A or B and 1-6)
Y01 - WYO about making online appointments
R01 - Is it time for Recommended Maintenance?
9-Month Maintenance Benefits:
A03/P33 - Oil change
J03 - Tire rotation
OR
A06/P35 - Combo oil change and tire rotation
N04 - Free inspection with any service
Maintenance Minder
R06 - (Services A or B and 1-6)
Y01 - WYO about making online appointments
R01 - Is it time for Recommended Maintenance
R06 - (Services A or B and 1-6)
Newly Reassigned* – New
9-Month Welcome:
A03/P33 - Oil change
J03 - Tire rotation
B04 - Discount on vehicle service
M05 - Discount on Accessories
P42 - What is Maintenance Minder?
P coupons - Express Service
12-Month Transitional:
A03/P33 - Oil change
J03 - Tire rotation
V2A/B04 - Discount on service
L05 - We match any competitor offers
P42 - What is Maintenance Minder?
P coupons - Express Service
*New Reassignment – Customers that purchased outside of the dealer’s ASA with no
RO activity in 9 months will be reassigned as “New” to the closest dealer.
Please refer to the LCC Coupon Library for information about coupons for all LCC
programs. The LCC Coupon Library is posted on iN in the Resource Section.
For more information, call Honda Program Headquarters at (800) 466-1810.
2
Here are some suggested offers for the Active SRS letter cycle.
ACTIVE Letter Cycle
New Customer Thank You:
(No coupons)
Scheduled Service Reminder*:
Q01-Q03 - Discount on minor, intermediate & major
A03/P33 - Oil change
V2A/B04 - Discount on vehicle service
Maintenance Minder Reminder:
R06 - (Services A or B and 1-6)
R05 - Discount on service
Overdue Service Reminder*:
Q01-Q03 - Discount on minor, intermediate & major
A03/P33 - Oil change
Maintenance Minder Overdue:
R06 - (Services A or B and 1-6)
R05 - Discount on service
Recommended Service Follow Up:
B04 - Discount on vehicle service
V02 - Variable discount on vehicle service
Oil Change Reminder (optional)*:
A01 – A06 - Oil change
P02 & P2A - Express Service Oil change
Newly Reassigned – Lapsed
12-Month Transitional:
13-Month Welcome:
A03/P33 - Oil change
J04 - Tire balance and rotation
J coupons - Tires, wheels and alignment
B04 - Discount on vehicle service
L05 - We match any competitor offers
L02 - Honda Parts discount
P coupons - Express Service Inspection coupons
V2A/B04 - Discount on service
A03/P33 - Oil change
J04 - Tire balance and rotation
J coupons - Tires, wheels and alignment
L05 - We match any competitor offers
L02 - Honda Parts discount
P coupons - Express Service Inspection coupons
*Active Reassignment – Customers that live outside of the dealer’s ASA with no
RO activity in 13 months will be reassigned as “Lapsed” to the closest dealer.
Please refer to the LCC Coupon Library for information about coupons for all LCC
programs. The LCC Coupon Library is posted on iN in the Resource Section.
For more information, call Honda Program Headquarters at (800) 466-1810.
3