Download User Guide - Businessballs

DETAILED SCORES
Characteristics of ACORN Types
Represented as an index against the UK average
CATEGORY 3
Types
The housing market
Average value of mortgage
Mortgages taken out with loan to value over 90%
Interest only mortgages
Buy to let mortgages
First time buyers
Finance
Has investments of over £20,000
Has ISA
Has Unit Trusts
Has stocks and shares
Always pays credit card balance in full
Has been refused credit in the past
Has had difficulty in making credit/loan payments
Unsecured debt greater than £15,000
Education and work
School children achieving good GCSEs
Children - Unauthorised absence from school
Claiming jobseekers allowance
Rate of increase in unemployment
Internet use
Checks prices online
Uses internet banking
Uses internet for gambling
Uses internet for online games
Reads newspapers online
Uses internet to plan travel
Buys books on the internet
Buys groceries on the internet
Buys clothes on the internet
Buys home furnishings on the internet
Buys music on the internet
Buys plants/bulbs etc. on the internet
Buys health supplements on the internet
Buys wine on the internet
Levels of spending
Food and non-alcoholic beverages
Alcoholic beverages and tobacco
Restaurants and hotels
Recreation and culture
Clothing and footwear
Furnishings, household equipment and routine maintenance
Education
Health
Preferred channels
Contact - Mail
Contact - Phone
Contact - Email
Contact - Face to face
Order - Post
Order - Phone
Order - Online
Environment
Uses a compost bin
Recycles glass and bottles
Regularly buy eco-friendly products
Health
Smokers
Person in household diabetic
Hospital admissions with heart failure
Perceived crime and local neighbourhood issues
Noisy neighbours or loud parties
People being attacked or harassed due to skin colour
People using or dealing drugs
Teenagers hanging around on the street
Vandalism, graffiti, deliberate damage to property
Ever felt unsafe because of the behaviour of other people in pubs or bars
Have had something stolen from their car
Ever had force used against themselves
Group G
24
25
26
27
Group H
28
29
30
31
32
Group I
33
34
Group J
35
36
84
146
93
106
147
110
103
102
111
128
98
104
88
62
101
101
72
97
43
71
79
94
82
27
72
90
63
88
27
56
72
116
79
40
94
116
61
114
86
102
77
54
110
45
52
80
69
89
31
58
75
100
88
46
87
112
100
137
211
149
99
89
109
92
96
80
96
82
108
91
105
103
120
105
100
106
102
98
104
99
126
94
111
97
126
100
88
84
129
117
123
118
122
114
74
77
90
76
105
85
115
100
77
82
112
100
125
113
117
116
66
68
86
58
86
66
84
95
85
86
92
91
88
79
73
110
106
103
107
119
117
109
97
119
61
48
53
106
125
110
109
119
61
59
72
66
82
69
82
99
89
84
81
116
90
104
95
106
107
81
87
104
97
99
101
106
96
86
88
103
90
109
119
111
88
66
108
113
65
71
128
116
60
86
124
104
69
85
124
119
60
63
118
93
89
90
111
116
96
113
94
110
71
52
111
113
59
69
120
98
86
85
110
115
82
51
104
112
80
96
107
119
132
125
125
95
97
109
117
112
119
121
92
104
107
127
137
123
142
112
95
130
148
127
145
133
109
117
135
134
145
112
111
102
125
124
133
129
146
129
111
112
133
109
112
90
84
99
123
112
97
108
111
106
120
105
116
111
112
98
80
107
130
102
97
112
98
106
102
102
92
106
104
74
54
103
120
97
87
94
92
95
102
98
89
89
84
87
69
89
91
81
81
92
73
86
90
92
65
117
107
112
113
132
96
113
123
108
110
112
98
129
84
64
56
58
30
73
75
62
50
60
55
59
94
80
64
86
84
67
46
87
104
82
69
82
74
79
97
91
78
78
73
82
70
81
78
76
74
83
69
79
94
86
67
86
86
102
84
86
62
93
105
84
94
93
86
98
92
95
98
101
92
94
84
101
99
96
98
99
100
101
98
98
99
116
111
102
102
82
114
100
95
112
106
105
102
97
114
97
90
110
116
105
107
100
120
100
90
99
111
98
103
94
122
97
86
96
109
104
97
91
107
102
86
100
107
102
103
97
119
97
88
89
102
94
94
77
107
106
81
115
86
113
94
125
92
108
92
88
104
83
104
45
118
102
90
94
108
95
102
74
122
99
95
88
99
88
93
59
101
105
103
97
96
83
93
56
112
101
98
99
101
92
96
76
111
100
94
118
83
92
91
110
98
101
112
97
89
98
135
99
92
115
93
112
109
115
100
99
111
67
97
103
121
97
102
109
99
107
107
110
100
102
100
94
103
102
101
99
106
90
99
71
69
74
96
89
123
146
142
129
81
102
111
69
93
116
114
106
100
108
84
99
117
112
96
101
107
91
94
125
116
69
108
109
68
53
108
105
95
100
99
106
72
44
48
41
55
94
33
100
93
123
71
142
72
144
92
164
93
67
64
106
81
95
95
108
89
101
170
72
127
51
33
95
58
89
115
86
112
102
72
392
104
100
44
90
72
49
81
74
56
76
68
34
94
85
90
96
87
49
99
87
97
112
96
108
76
139
95
108
126
236
104
96
140
113
109
175
84
117
186
94
99
167
120
32
77
111
116
76
106
83
119
247
59
75
162
131
164
108
143
84
73
119
97
109
93
86
74
17
102
98
104
51
87
80
101
44
86
149
102
121
94
121
79
61
74
126
89
89
117
76
105
43
106
117
103
129
108
125
107
767
100
87
92
95
151
123
48
51
60
72
86
16
23
45
87
54
77
111
89
97
72
60
86
45
109
98
86
80
69
110
82
145
62
79
105
96
73
80
111
79
73
94
115
86
94
121
9