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ACORN User Guide
Using ACORN
Retailers, financial organisations and over 200 public sector
organisations use CACI data to provide an accurate picture of the
needs of their customers and local communities.
ACORN is used to understand customers’ lifestyle, behaviour and
attitudes, or the needs of neighbourhoods and people’s public service
needs. It is used to analyse customers, identify profitable prospects,
evaluate local markets and focus on the specific needs of each local
community.
You can learn more about your customers’
behaviour and identify prospects who most
resemble your best customers by adding
ACORN codes to a customer database. Such
an understanding of the ACORN characteristics
of a market can also be used to drive effective
customer communication strategies.
By assessing the ACORN mix of residents
of a local neighbourhood you can define the
residents’ demand for products and services in
any local area – and compare it to any other area
in the country. This supports strategic decisions
on branch or store networks.
InSite enables the user to compare individual
postcodes to an area or national base profile to
give an understanding of how your customers
compare to the general population.
InSite is a simple to use and flexible
neighbourhood analysis tool using GIS
techniques. It pulls together data from many
sources to deliver comprehensive knowledge on
any given neighbourhood, and to communicate
this knowledge through reports and maps. Our consultants have experience in applying
ACORN to a range of issues. If you wish to
discuss the most appropriate classification for
your needs please contact us.
How can you use ACORN?
ACORN is licensed from CACI as a dataset
of postcodes coded by ACORN Category,
Group and Type. We can also provide our InSite
profiling and mapping tool to assist in the use of
the ACORN classification.
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