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Commerce Manager | 89 You can add multiple associations to the product and they will appear in a list under the column headers below. SEO Tab Search Engine Optimization can be achieved by entering the following information for the product. l Title - this is the friendly name that appears in your browser's title area l URL - this is what gets displayed in the browser URL window l Description - this is the meta description that is used for SEO purposes by search engines l Keywords - keywords used for SEO purposes by search engines If the URL field is left empty, it will be automatically filled in with a generated url (which depends on the entry name). If the URL field is not empty (you entered some url), it will be saved as it is, and w will not be changed automatically even if you change an entry name. If you need the url to change, leave it blank. © EPiServer AB